During my years at WebLink I have worn a number of different hats inside our organization, including time spent both as a manager and as an individual contributor. During that time I’ve developed a viewpoint on business that leads me to say that while management officially runs the organization, behind the scenes there’s a different story playing out. Here are five reasons it’s your individual contributors that are actually calling the shots:
1. Individual Contributors make magic. While every role in an organization is necessary for the success of the business, it is the individual contributors that are the source of the magic in your organization. They design and develop products, provide remarkable customer experiences, grow your customer base through outstanding sales performance, put on exciting events, generate boat loads of leads through excellent marketing, and even balance the books every month (sometimes the most magical task of all). Every day each of your individual contributors comes to work and brings their A-game by creating all of those things that your business needs to survive.