What You Need to Know About Event Apps

Posted by Benji Craig

Sep 16, 2014 4:39:54 PM

Within the association industry, the number of events and conferences that are created, planned and managed is staggering. Some associations host multiple events a day. The vast majority of those events are recurring events, trainings or online webinars and don’t warrant the need for an event app. However, there are certain events in which you could enhance the experience of your attendees with the use of an app, and you should make the most of these larger opportunities.

The question of whether or not you should invest in an event app is becoming the question why DON’T you have an event or conference app?

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Topics: Association Technology

WebLink Employee Spotlight: Rory Beall

Posted by Alex Davis

Sep 14, 2014 10:41:00 AM

Introducing Rory Beall, National Sales Manager

It is time yet again to meet a member of the WebLink team! This month, get to know an elite member of our sales team, Rory Beall.

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ACCE Senior Vice President to host webinar tomorrow

Posted by Alex Davis

Sep 8, 2014 9:40:00 AM

Who helped build America while almost no one was watching? Moreover, why have we almost completely forgotten this? 

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Win an iPad Mini at the Summit

Posted by Alex Davis

Sep 3, 2014 1:27:00 PM

We are less than a month a way from this year's Summit, and we could not be more excited! To kick things off, we are challenging this year's attendees to tell us a story. More specifically, a member success story. You see, at WebLink we know that member success is your association's success, and that is exactly why we want to hear how WebLink Connect™ is empowering your members to succeed. 

The gauntlet has officially been thrown, so now what? 

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The Effortless Member Experience

Posted by Terry Dwyer

Sep 2, 2014 10:33:00 AM

I recently read what I consider a favorite business book titled The Effortless Experience, by Matthew Dixon (Bestselling coauthor of The Challenger Sale, Portfolio/Penguin, 2011), Nick Toman and Rick Delisi, Portfolio/Penguin, 2013. Throughout the text, the authors challenge the reader to rethink what factors truly play a role in the creation of customer loyalty. In short, the book makes a compelling case that the extra effort and expense involved in “delighting the customer” is usually not a significant driver of customer loyalty, and is often times not rewarded.  However, if an organization fails to do the basics, no effort to delight the customer is considered sufficient to overcome the deficiency in basic service.

The authors state:

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Topics: Association Marketing Strategy

An Important Reminder from Bad Takeout

Posted by Alex Davis

Aug 28, 2014 1:37:26 PM

It was a typical Saturday night. I had spent the day hard at work organizing and cleaning my new apartment and before I knew it, dinner time rolled around I had absolutely no energy or motivation to cook... so takeout it was! 

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Topics: Association Marketing

Upcoming Webinar: 10 Time Management Tips to Make Your More Productive

Posted by Alex Davis

Aug 26, 2014 10:29:00 AM

Let's face it, effectively managing your time is easier said than done. And, if you are anything like me, you have done your research, listened to the time management gurus and attempted more than one technique in an effort to improve your productivity. 

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Topics: Sales, Marketing and Strategy

5 Reasons Individual Contributors Really Run Your Business

Posted by Chris Phillips

Aug 20, 2014 11:21:41 AM

During my years at WebLink I have worn a number of different hats inside our organization, including time spent both as a manager and as an individual contributor. During that time I’ve developed a viewpoint on business that leads me to say that while management officially runs the organization, behind the scenes there’s a different story playing out. Here are five reasons it’s your individual contributors that are actually calling the shots:

1. Individual Contributors make magic. While every role in an organization is necessary for the success of the business, it is the individual contributors that are the source of the magic in your organization. They design and develop products, provide remarkable customer experiences, grow your customer base through outstanding sales performance, put on exciting events, generate boat loads of leads through excellent marketing, and even balance the books every month (sometimes the most magical task of all). Every day each of your individual contributors comes to work and brings their A-game by creating all of those things that your business needs to survive.

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The Power of being Content versus Comfortable to get more Productivity from your staff

Posted by Chris Bass

Aug 18, 2014 10:56:06 AM

As busy association executives’ our “busyness” can often get in the way of celebrating the times where our association is producing the results we have desired. At these times it’s easy for us to think, don’t get too over confident or things could change on a dime and we could be right back where we started. Let’s press the pause button for a second.

Each day when you get up are you thinking, “I hope today goes terrible, I hope that we don’t meet our goals," you are likely thinking just the opposite and your inner dialogue might include something like: “Which initiatives that we’ve implemented in the last three months are producing the highest results in terms of member acquisition and member retention?", or "How can we do more of those and less of the things that are not producing results?” 

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Topics: Association Leadership

Smile! You made it to Friday :)

Posted by Alex Davis

Aug 15, 2014 2:26:57 PM

Guess what?! It is officially Friday and you and I have made it through yet another week of work! As I am sure you can relate, it seems like time never slows down, but instead speeds up in an effort to ensure that you always have something to do. Between the individual responsibilities, the events, the emails and the miscellaneous to-dos that never fail to pop up, it is a wonder that we can find the time to get it all done. On top of all of this, we can't forget about all of those meetings that live in our Outlook calendars. You know, the 9:00 AM with the Events Coordinator, then the 11:00 AM with the Membership Management Director, then the lunch with a few high profile members. Oh, and then there is the conference call with the Board later that afternoon. 

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