5 Reasons Individual Contributors Really Run Your Business

Posted by Chris Phillips

Aug 20, 2014 11:21:41 AM

During my years at WebLink I have worn a number of different hats inside our organization, including time spent both as a manager and as an individual contributor. During that time I’ve developed a viewpoint on business that leads me to say that while management officially runs the organization, behind the scenes there’s a different story playing out. Here are five reasons it’s your individual contributors that are actually calling the shots:

1. Individual Contributors make magic. While every role in an organization is necessary for the success of the business, it is the individual contributors that are the source of the magic in your organization. They design and develop products, provide remarkable customer experiences, grow your customer base through outstanding sales performance, put on exciting events, generate boat loads of leads through excellent marketing, and even balance the books every month (sometimes the most magical task of all). Every day each of your individual contributors comes to work and brings their A-game by creating all of those things that your business needs to survive.

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The Power of being Content versus Comfortable to get more Productivity from your staff

Posted by Chris Bass

Aug 18, 2014 10:56:06 AM

As busy association executives’ our “busyness” can often get in the way of celebrating the times where our association is producing the results we have desired. At these times it’s easy for us to think, don’t get too over confident or things could change on a dime and we could be right back where we started. Let’s press the pause button for a second.

Each day when you get up are you thinking, “I hope today goes terrible, I hope that we don’t meet our goals," you are likely thinking just the opposite and your inner dialogue might include something like: “Which initiatives that we’ve implemented in the last three months are producing the highest results in terms of member acquisition and member retention?", or "How can we do more of those and less of the things that are not producing results?” 

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Topics: Association Leadership

Smile! You made it to Friday :)

Posted by Alex Davis

Aug 15, 2014 2:26:57 PM

Guess what?! It is officially Friday and you and I have made it through yet another week of work! As I am sure you can relate, it seems like time never slows down, but instead speeds up in an effort to ensure that you always have something to do. Between the individual responsibilities, the events, the emails and the miscellaneous to-dos that never fail to pop up, it is a wonder that we can find the time to get it all done. On top of all of this, we can't forget about all of those meetings that live in our Outlook calendars. You know, the 9:00 AM with the Events Coordinator, then the 11:00 AM with the Membership Management Director, then the lunch with a few high profile members. Oh, and then there is the conference call with the Board later that afternoon. 

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Get More Bang and More Bucks with Non-Dues Revenue

Posted by Alex Davis

Aug 12, 2014 11:46:14 AM

Non-dues revenue has increasingly become more important to associations for some time now. You, as an association professional, can no longer merely rely on member dues to grow and sustain your organization. And as many of you are aware, it is in fact non-dues revenue that allows you to continuously support additional members services and benefits in the pursuit of creating an effortless experience for all. 

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Topics: Association Marketing & Research

The Power of a Story

Posted by Alex Davis

Aug 7, 2014 12:42:00 PM

Recently I had the opportunity to attend an event hosted by Indy Social Media. As a member of the marketing department here at WebLink, I take every chance I get to capitalize on the opportunities to engage with other business professionals, and take away valuable lessons that I can in turn share them with each and every one of you.

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How Google Works: A Look Behind the Curtain

Posted by Benji Craig

Aug 4, 2014 1:20:00 PM

Have you ever wondered how Google is able to give you exactly what you need whenever you ask? It doesn't matter if you're looking for an explanation of how to find the right association software, DIY video tutorial or where the closest Chipotle Mexican Restaurant is located, they typically have the correct result for you.  Here is a brief video that explains how the search giant, in a split second, shows you the most relevant results for your search.

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Topics: Website Analytics

Referrals - And he told two friends, and she told two friends, and so on, and so on…..

Posted by Maureen O'Neill

Jul 29, 2014 1:37:00 PM

The business of referrals is a time proven one. As an association professional, you already know that who you know impacts the health of your organization.  Stating the obvious here, “associations” are about getting like-minded people together to serve a common set of goals.  So how do you expand your sphere of influence to grow your membership beyond its current levels?

Here are 9  tips to building and maintaining a healthy referral program to drive growth:

  1. Know where you want to go. Use business intelligence reporting from your membership management system to track the new member acquisition rate, as well as your retention rates to determine what membership growth goals you want to put in place, and be sure to include a timeline.
  2. Create a program for your referral business.  Formalize the processes, marketing programs, program ownership, and metrics you will use to measure success.
  3. Not every member is a referral source.  Find the top 10%-20% of  your members that are engaged and thrilled with the membership experience. 
  4. Offer rewards to members that regularly refer new members. (Event tickets, discounts, free advertising spot on your website, etc.)
  5. Be specific!  Let the referees know what kind of members you are looking for…trade members, associate members, members by a certain geography or demographic, etc.
  6. Track who is referring most often, and give recognition publicly if appropriate, ie Association XYZ Ambassador of the Quarter.
  7. Create “bring a friend” event opportunities, as well as thought leadership your members can share on their social networks.
  8. Say Thank you.  Each time you receive a referral, thank the member who sent it your way. Figure out how your appreciation will be expressed- a note, a lunch with your Executive Director?  Continue to cultivate this source. If he or she has referred one member, he will likely refer another if acknowledged for the effort.
  9. What comes around goes around.  Referral Karma can be a wonderful thing.  Reciprocate by referring business to those whom are referring business to you.
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Topics: Association Marketing

2014 WebLink Summit Agenda Released!

Posted by Alex Davis

Jul 25, 2014 6:25:00 PM

Come one, come all. The Summit is in reach!

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July WebLink Employee Spotlight - Benji Craig

Posted by Alex Davis

Jul 22, 2014 2:49:00 PM

Last month at WebLink, we started a new tradition - the WebLink Employee Spotlight. As a part of this tradition, each month we will feature one employee that works diligently to serve you and your team every day. Designed specifically to give you the opportunity to get to know the faces that work behind the scenes, we hope you enjoying getting to know us on a more personal level! Without further ado, here is this month's Employee Spotlight!

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Topics: Association Marketing & Research

4 Keys to Brand Management in the Digital Age

Posted by Alex Davis

Jul 18, 2014 10:56:00 AM

It is your task as an association to not only connect with your members, but to also serve as a stage from which your members can connect with one another. As you have become accustomed to operating in what we refer to as the "age of information," the necessity of incorporating a digital strategy into your existing marketing efforts is undoubtedly obvious.  From successfully connecting with multi-generational audiences with differing communication preferences to disseminating inbound content across multiple channels to expand your reach, the implementation of a digital strategy is key to your success. 

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Topics: Association Marketing Strategy

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