With an astounding 1.49 billion monthly active users, Facebook continues to be the dominate social media platform that exists today. In fact, 72% of all online adults visit Facebook once per month, with 65% of users visiting the site daily!
While there is no doubt that Facebook gives associations the ability to connect and engage with their members, the so-called "rules" are constantly changing, thus making it difficult to keep those members engaged.
Last week, digital marketing strategist and social media expert, Julia Campbell, hosted a webinar to address tactics nonprofits can use to capitalize on the power of the social media giant and make the most their Facebook marketing initiatives.
After the webinar, attendees sent in some fantastic questions about the content that was presented and our host, Julia, took the time to get those questions answered! Here's what she had to say: