WEBLINK BLOG

Association Management Software Solutions.

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Announcing the First Annual Spooktacular Employee Costume Contest

Posted by Alex Davis on Oct 30, 2014 5:07:33 PM

Happy Hallowseve!

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New eBook: 4 Keys to Brand Management in the Digital Age

Posted by Alex Davis on Oct 14, 2014 5:37:00 PM

In this age of digital everything, effectively managing the relevance and consistency of your association's brand image is no easy task. With an audience comprised of diverse demographics, the goal to attract and retain members is more important than ever before - this is exactly why we want to be informed about the fundamentals of brand management. 

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Empowerment is Included

Posted by Alex Davis on Oct 10, 2014 4:50:00 PM

Little did you know, we have our very own cartoon artist here at WebLink! Always remember... with WebLink, empowerment is included. 

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WebLink Summit 2014: Photo Recap

Posted by Alex Davis on Oct 7, 2014 11:48:00 AM

I can safely say that as promised, this year's Summit was bigger and better than ever! From learning the rules we were born to break with intelligent misbehavior Rick Lewis, to doing the robot, to networking at the home of the Indianapolis Colts, to #hashtaging with Alex and Benji, to becoming PowerPivot experts with Chris Ortega - there was no shortage of education and fun! 

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What You Need to Know About Event Apps

Posted by Benji Craig on Sep 16, 2014 4:39:00 PM

Within the association industry, the number of events and conferences that are created, planned and managed is staggering. Some associations host multiple events a day. The vast majority of those events are recurring events, trainings or online webinars and don’t warrant the need for an event app. However, there are certain events in which you could enhance the experience of your attendees with the use of an app, and you should make the most of these larger opportunities.

The question of whether or not you should invest in an event app is becoming the question why DON’T you have an event or conference app?

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Topics: Association Technology


WebLink Employee Spotlight: Rory Beall

Posted by Alex Davis on Sep 14, 2014 10:41:00 AM

Introducing Rory Beall, National Sales Manager

It is time yet again to meet a member of the WebLink team! This month, get to know an elite member of our sales team, Rory Beall.

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ACCE Senior Vice President to host webinar tomorrow

Posted by Alex Davis on Sep 8, 2014 9:40:00 AM

Who helped build America while almost no one was watching? Moreover, why have we almost completely forgotten this? 

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Win an iPad Mini at the Summit

Posted by Alex Davis on Sep 3, 2014 1:27:00 PM

We are less than a month a way from this year's Summit, and we could not be more excited! To kick things off, we are challenging this year's attendees to tell us a story. More specifically, a member success story. You see, at WebLink we know that member success is your association's success, and that is exactly why we want to hear how WebLink Connect™ is empowering your members to succeed. 

The gauntlet has officially been thrown, so now what? 

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The Effortless Member Experience

Posted by Terry Dwyer on Sep 2, 2014 10:33:00 AM

I recently read what I consider a favorite business book titled The Effortless Experience, by Matthew Dixon (Bestselling coauthor of The Challenger Sale, Portfolio/Penguin, 2011), Nick Toman and Rick Delisi, Portfolio/Penguin, 2013. Throughout the text, the authors challenge the reader to rethink what factors truly play a role in the creation of customer loyalty. In short, the book makes a compelling case that the extra effort and expense involved in “delighting the customer” is usually not a significant driver of customer loyalty, and is often times not rewarded.  However, if an organization fails to do the basics, no effort to delight the customer is considered sufficient to overcome the deficiency in basic service.

The authors state:

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Topics: Association Marketing Strategy


An Important Reminder from Bad Takeout

Posted by Alex Davis on Aug 28, 2014 1:37:26 PM

It was a typical Saturday night. I had spent the day hard at work organizing and cleaning my new apartment and before I knew it, dinner time rolled around I had absolutely no energy or motivation to cook... so takeout it was! 

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Topics: Association Marketing


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