How to Bring Your Metrics to Life

Posted by Terry Dwyer

Jul 8, 2014 12:07:00 PM

Metrics matter to every organization, and they provide a roadmap for all employees (or volunteers) to understand what is important, how the organization is doing against its collective goals, and how individuals are doing against theirs.  Bringing metrics “to life” makes managing to them easier, more fun, and more effective.  There are a number of ways to bring them “to life,” and it is dependent upon organizational leadership to make them do so in a way that best fits your organization and its culture.

As a software company, we drive our product development efforts using the agile scrum methodology, with two week sprints as our interval.  The development team meets each morning for 15 minutes (maximum) to discuss what got done the day before, what “blockers” (obstacles) each developer has standing in their way, and what they are going to work on today.  At the end of the two week sprint, the team reviews what got done, and then plans the next sprint.  We have applied this same two week interval to the whole company and use it as an opportunity to bring the whole team together every other Friday afternoon (Thursdays in the summer since we have summer hours) to review what was accomplished the prior two weeks.  Attendance is voluntary, but we have excellent participation for two reasons.  First, the meeting stays pretty short and each speaker gets to the point quickly in order to keep it moving and lively.  The second reason participation is high is because we serve beer to attendees.  Surprisingly, this works.

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Topics: Association Management

Leveraging Website Analytics

Posted by Benji Craig

Jul 7, 2014 11:16:00 AM

Your website is a membership sales person whether you know it or not and it’s probably the best ‘employee’ you have.  Never calls in sick, never asks for a raise and lets you know everything that is going on.

The first two are simple to understand, but the third point can be confusing.  How does your website tell you anything?  By leveraging the web analytics, or web stats, from your website you can tell a LOT about what is going with your organization and what your users are looking for.

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Topics: User Experience

12 Spring Cleaning Tips for Your Association

Posted by Kelly Sutter

Jul 2, 2014 12:49:07 PM

Spring has (finally) sprung! Last weekend, I opened all the windows in my house and gave it a good scrubbing and de-cluttering. There’s something about a good clean up that can feel so inspiring. And many of the same principles can be applied to your organizational well-being.

Here are 12 tips for spring cleaning for your association:

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Topics: Association Marketing Strategy

10 Things Chambers of Commerce Can Do To Improve Their Websites (Part 1)

Posted by Curt Moss

Jul 2, 2014 11:20:43 AM

Since WebLink International works exclusively with chambers of commerce, business associations and membership organizations, I get to see and use chamber websites every day.  And, since I managed the Las Vegas Chamber of Commerce website for eight years, I remember all the challenges of keeping a chamber website up to date and relevant.

Recently, I was asked what things most chambers of commerce could do to improve their sites. I thought this topic would make a great "top 10" list for the WebLink blog. Here are the first 5 ways I came up with.

10.  Leverage your analytics – Stop worrying about page views and visitor sessions without understanding how the design of your site influences your visitors’ behavior.  Rather, focus on the outcomes you want from your site. Do you want 10 new members to join online each month?  Would you like to get 500 new people to sign up for your e-newsletter?  Do you want visitors to order something or register for an event?  Once you set such goals and review your analytics, you can determine how you can change your site to help create your desired outcomes.

9.  Streamline navigation & overall design – Streamline your navigation into as few main items as possible.  Try to view your site through your typical visitors’ eyes.  What are the main reasons people visit your site?  What information are they viewing most often? Create main navigation buttons or links that reflect the major areas of your site and use sub-navigation for everything else.  Don’t design navigation or critical information so it looks like advertising.  Keep the site as open and easy to view as possible.  Look to some of your favorite web 2.0 or social media sites for inspiration.

8.  Make it shareable – Sharing information via social media is hot right now, so why not make it easy for site visitors to share your content?  Services such as AddThis and ShareThis (see example at the bottom of this post) give you code to embed on your website that make it easy to share your site’s content via multiple popular social media services such as Twitter, Facebook, LinkedIn and blogs.  Including such tools on your site shows that your chamber is progressive and understands the current media trends.

7.  (Don’t ) click here – The words “click here” don’t add anything to the usability of your site and they certainly don’t help you with any search engine optimization (SEO).  Instead, use strong anchor text (the text that’s actually linked), such as “Download the Chamber’s annual report” or “Watch our latest State of the City video.”  Where you can, use both a graphic (such as the cover of your annual report) AND a text link to help guide readers to your content.

6.  Use internal links – Linking from within your text to other relevant areas of your site does two things.  First, it improves the usability for visitors since they can now easily move on to additional content on your site. Second, it helps improve your rankings in search engines and can get more of your content indexed.  Usually 3-5 internal links per page is good.  More than that can become distracting to your readers.

Part 2 of this list will be coming soon. What other items do you think should be on the list?

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Topics: Membership Marketing & Technology

5 Ways to Increase Member Engagement for Better Retention

Posted by WebLink Staff

Jul 2, 2014 11:09:00 AM

By Rory Beall, Membership Management Executive

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Topics: Membership Sales and Retention

Need help with Inbound Marketing? Answer the phone

Posted by Benji Craig

Jul 1, 2014 11:00:00 AM

The Internet has turned marketing on its head and it has gone through a massive revolution. Outbound marketing – magazines, TV, billboards, etc. – has taken a backseat to new and better methods of educating consumers about new products and services.  The new ways of interacting with the possible consumer are faster and more interactive than the old ways.  Additionally, the consumer has taken the reigns of how they want to learn about products and services with tools like social media (talking to others about your products, services and brand) and with mobile devices (connecting your brand and content whenever they want).

Answering the phone to do Inbound Marketing

Even with all of the access the internet provides to people, your phone is still ringing, right? Every day you're answering questions to members about the location of your next event or providing the general public referrals to your member service providers.

Your job as an association is to be the beacon for your industry and to provide the answers to your membership and consumers so that you can leverage the daily experiences from your front lines to develop your strategy for content development, which is the cornerstone for inbound marketing.

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Topics: User Experience

What You Didn't Know About YouTube

Posted by Alex Davis

Jun 25, 2014 11:52:00 AM

The integration of social media and a digital strategy into your existing marketing seems to be all the hype these days. From Facebook to Twitter to Pinterest to Instagram, you have to meet your members where they want to meet you if you wish to increase member retention, augment new member sales and keep your audience engaged. 

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Topics: Association Marketing & Research

ACCE's 2014 Chamber of the Year Finalists Announced

Posted by Alex Davis

Jun 19, 2014 11:44:00 AM

Shout it Out! Congratulations to the ACCE 2014 Chamber of the Year Finalists!

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Topics: Association Marketing & Research

4 Easy Ways to Grow Your Association with Non-Dues Revenue

Posted by Alex Davis

Jun 17, 2014 11:40:00 AM

$More bang. $More bucks.

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Topics: Association Marketing & Research

Calling All Tweeps! New eBook: 4 Simple Steps To Help Your Organization Tackle Twitter

Posted by Alex Davis

Jun 15, 2014 11:50:00 AM


More than 100 million daily active users. 


500 million Tweets per day.


Are you leveraging its ability to communicate and connect?

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Topics: Association Marketing & Research

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