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10 Ways To Thank Your Association Members

Posted by Curt Moss on Nov 25, 2013 12:36:00 AM

Thank your association membersAs the year draws to a close, many people will be giving thanks to those whom they care about or those who have made an impact in their lives. You should take this opportunity to give thanks to the members of your association as well.

After all, your association would not be in business without them. So take the time to let members know much they are valued. Yes, it can feel good to say thank you. But you can also build relationships with your members, increase member retention and generate new member sales.  After all, happy members love to talk about you to prospective members.

And, your members will trust you more and have a greater appreciation for you and your organization.

Here are 10 ways you can thank your members.

Write a note – In this world of 140 character updates, a good old-fashioned hand-written thank you note stands out. Your member will appreciate the time you took and the thought you put into writing the note.

Help your members learn something – Give them a link to an article that will help their business or introduce them to something/someone that can help them.  Make sure you say something like, “Thank you for your membership in our association. I thought you might find this {resource} useful.”

You should visit them – Stop by in person and ask them how their business is doing. Resist the urge to make a sales pitch for an event or service -- just talk with them. They'll appreciate your interest in their business and your desire to help them.

Send a holiday treat – Whether it's cookies, candy or coffee, a little something special doesn’t have to be big or expensive.  It truly is the thought that counts.

Write a blog post about your members – You could target the top 5 or 10 longest-standing members or those that have made a significant impact on your association. Take the time to learn about how/when the business was founded, why they joined your organization and tell their story for them.

Catch them promoting you – If you see a member sharing your content via social media, post a thank you, making sure you tag or mention them. To connect the online and offline worlds, send them a note or call them to tell them thank you as well.

Refer a new customer to them – Tell the potential customer to call your member and mention that you referred them. Then, call the member to prepare them for the potential new client. Of course, you should record this referral in your association management software.

Reward referrals – Initiate a rewards program for membership referrals. The award might be a discount on their own renewal or a discount on merchandise or events. You can honor members with the most referrals over the course of a year, keeping track of it in your association management software.

Send gift cards – You can send physical cards or electronic cards though email.  You don’t need to do this for everyone and it doesn’t have to be a ton of money.  Make sure you include a note thanking the member and telling them why you’re sending the gift card.

Honor an achievement Did they just celebrate 20 years in business?  Did the founder just receive a business award?  Help them tell their story.  They will appreciate you noticing their hard work. Again, keeping anniversaries and business founded dates in your association management software helps you be proactive in recognizing your members.

 

Above all, be genuine. If there's a conflict between giving thanks and a marketing opportunity, err on the side of giving thanks.  It will pay off in the end.  When you do reach out to members, make sure you record the interactions in your association management software so your staff can respond if the member mentions it or so they can follow up later.

Your members are the reason your association exists.  Reach out and thank them, starting today!

Topics: Membership Marketing & Technology


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