Association Content Marketing

Generation Why? - Why Recruiting Millennials is Key for Associations

During his inaugural address in 1961, John Kennedy famously said:

"...Let the word go forth from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans..."

Now, more than 50 years later, Kennedy's sentiments seem relevant again as Millennials come of age and become a driving force in the marketplace and grows into a leadership role that is defining the American landscape and marketplace.

This transition creates an opportunity for...

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