Association Management

What Can Jack Nicholson Teach Us About Member Experience?

One of my all-time favorite movie clips is the bit from Five Easy Pieces when Jack Nicholson is in the diner ordering a plain omelet with toast. The reason why? Because in just two short minutes, it gives great insights into how the world has changed in terms of the critical interactions between organizations and their customers.While I happen to believe that these insights are universal, they are particularly applicable to associations and their never-ending quest in answering how to best serve...

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3 Ways To Better Understand Existing Member Experience

Every touch point and interaction your members have with your association creates impressions that influence their overall experience. While this may be common knowledge to your team, the question that they might not know the answer to is whether those impressions help to create a good, bad or indifferent experience for your members.

Here are three ways you and your association staff can use to better understand your existing member experience:

1. Create an advisory council. It is almost certain...

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Association Leadership - The Opportunity to Influence

At WebLink, we have been talking a great deal about leadership and the role it plays in a successful, dynamic and growing organization.  Leadership is one of those ubiquitous topics that are of great interest to all types of organizations.  Not only is leadership important to our company, but also to the hundreds of associations with whom we partner. So, we thought it appropriate to share our ruminations more broadly.

For our association customers to grow and evolve the way they serve their...

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