Association Market

3 Questions Every Association Executive Should Ask When Evaluating Good vs. Great

As I think about the challenges leaders face, a recurring theme centers around the persistent need to balance limited resources – specifically people, money and time.

We all face the challenge of balancing our resources, as nearly every decision we make consumes a portion of one or more of these precious assets. With this in mind, we move to ask the question “How do we ensure we are making the best use of our limited resources?”

In a creative, technology-based (or service-based) business,...

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Webinar Recap: 4 Challenges Associations Face When Engaging Young Professionals

4 challenges associatoins face in engaging young professionalsLast week, WebLink hosted a webinar for business associations and chambers of commerce titled, "4 Challenges Associations Face When Engaging Young Professionals."  

Associations are dealing with serving four distinct (and soon to be five) generations in the workplace today.  Each generation has specific cultural and workplace experiences that shape how they value business meetings, interactions, personal networks and different forms of communications.

The webinar offered a look back at the events...

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Association Leadership - The Opportunity to Influence

At WebLink, we have been talking a great deal about leadership and the role it plays in a successful, dynamic and growing organization.  Leadership is one of those ubiquitous topics that are of great interest to all types of organizations.  Not only is leadership important to our company, but also to the hundreds of associations with whom we partner. So, we thought it appropriate to share our ruminations more broadly.

For our association customers to grow and evolve the way they serve their...

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eBook: 14 Keys To Hosting Events Your Members Will Love

Create events that your association members will loveEvents continue to be a large part of the value associations and chambers of commerce provide to their members.  Whether it's monthly luncheons, networking events, educational sessions or your annual conference, your association spends significant time and resources to host these events.

Successful events take careful planning to be sure. Everything from creating the agenda, to member communications and preparing for contingencies are important to keep your events running smoothly.

In this free...

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Why Your Association Should Try Google+

A recent post on HubSpot's blog reinforced to me that many associations are not yet actively using Google+.

Yes, some associations are using Facebook and Twitter to engage their current members and connect with new potential members.  And, some associations are starting to use LinkedIn to grow their membership as well.

But, Google+ remains low on the list of social networks used by associations, despite being the second most popular network on the internet, with 540 million monthly active users.

T...

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Learn Winning Strategies at the W.A.C.E. Conference in L.A.

Learn winning strategies at the W.A.C.E. ConferenceThe Western Association of Chamber Executives (W.A.C.E) will host their annual conference on February 5-7 in Los Angeles, California.   More than 400 executives, managers and staff from chambers of commerce from the western U.S. and Canada are expected to attend to network and learn how to improve their organizations. 

WebLink is proud to be a sponsor, exhibitor and partner of W.A.C.E. and we hope to see you at the conference. This year's theme is "Winning Strategies."

Certainly a big part of your...

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eBook: Top 10 Things Your Association Should Measure In Google Analytics

Top 10 Things Your Association Should Measure In Google AnalyticsMost associations understand the importance their website plays creating a strong brand and delivering communications to your members.  After all, your website is your single largest communications tool and has a far greater reach than your emails, newsletters, events and advertising efforts - combined.

Frequently, though, the staff members of business associations and chambers of commerce are busy providing services to your members and may not have the expertise to be a full-time website...

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10 Tweets That Can Attract New Members for Your Association

Attract new association members using TwitterAs more members and potential members tap into the power of Twitter, it’s time to step up your efforts. Twitter is a great way to display the personality of your association and engage people on a personal level.

Twitter can help you build your brand and deliver value. The point is to give followers something they will value, that they may not get anywhere else and that they will share with their followers.

But what do you tweet about?

Here’s a list of 10 types of Tweets to help you get started.

1....

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Creating Emails That Your Association Members Will Value and Remember

Create emails your association members will valueAlthough Twitter and Facebook seem like they’re taking over the world, good old emails still have a vital place in your communications.

The length of email gives it more weight than a quick Tweet or status update. Many people still do business by email because of that.

Email can and should be a little formal, depending on your relationship with your members. It’s the equivalent of a business letter today. Don’t be too breezy in your greetings or sign off. Also, proofread important emails before...

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Webinar for Associations: 3 Key Strategies to Grow Your Membership in 2014

Grow Your Association in 2014 with these 3 Key StrategiesThe ball has dropped on the new year and associations across the country have a brand new set of goals for serving their members and growing their organizations in 2014.

Some associations will have goals for generating new member sales. Some will seek to improve member retention rates.  Others will want to increase non-dues revenue from sources such as events, sponsorships and advertising.  And, of course, some associations have goals for all three areas.

Regardless of your goals, demonstrating...

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Make Your Association’s Brand Come to Life

Create a strong brand for your associationFrom the perspective of the New Year, the next 12 months look perfect. No mistakes. No problems that could derail your strategic plans. This could be your best year ever.

For some associations, that means gaining more members, improving retention or increasing non-dues revenue. Or, all three!

As you look ahead, keep this one thing in mind: None of this will happen without your association’s brand. But we’re not talking about re-doing the logo or the letterhead.

Your brand is the sum total of your...

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eBook: 6 Ways To Produce Content Your Members Value

Download our free guide: 6 ways to produce content your members valueFor the past several years, associations have taken to using social media as a way to engage their membership, seek new members and extend their marketing efforts.

Of course, part of using social media effectively is sharing great content with your followers.  Creating content that their members will value and share is now a key part of many association's marketing strategies.  In fact, a recent study by the Content Marketing Institute showed that 92% of non-profit professionals are using content...

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5 Reports No Association Should Live Without

It sounds like one of those bad dreams. You have a road map to make your association successful right there in your hands. But, you never look at it or you don't realize how important it can be.

Fortunately, this is one nightmare you can put an end to. Your association management software is the lifeblood of your organization. Remember, it contains all key contact information, annual billing, past transactions, related individuals and companies, events management, committees, certifications and...

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6 Steps to Measure Social Media ROI for Associations

Social Media ROI for Your AssociationSocial media seems to be taking over the world. If you’re going engage in social media, you should do it well so that your association receives as much benefit as possible. But that’s easier said than done.

Here are some tips for measuring the ROI for social media for your association. Keep in mind that the real goal is increased member engagement, improved member retention, additional member sales or more non-dues revenue - not a viral video or a bunch of “likes.”

Identify your goals. You can’t...

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Ask Your Members The One Question That Matters Most

Ask your members the ultimate questionEvery organization battles to provide value to its customers – and be recognized for it.   Do you know how well your association is doing?

Do you monitor social media to get a feel for how you’re doing? Many associations are unsure of how effective their social efforts have been. After all, do a few Tweets tell you much?

Measuring member satisfaction.

  • Member surveys were and still are a staple of gauging satisfaction with products and services. But they’re usually too long, too complicated, and...
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Create a Google+ Page For Your Association

Your association probably has a presence on Facebook, Twitter and YouTube. (If not, what are you waiting for?) And, we know that some associations are using LinkedIn to drive growth for their organization.  For more information, download our free eBook, 4 Simple Steps for Using LinkedIn to Grow Your Membership.

Think you've got social media under control? Think again. Here's another channel you may be neglecting: Google+. More than 300 million people are actively using the site.

Google created its...

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Who Is Competing With Your Association?

Who's competing with your association?We know that one of the main reasons companies join associations is to increase their business.  Yes, individuals may join for training and certification, but ultimately they want to improve their skills and help them grow their business.  Plus, businesses join associations for the networking and business exposure opportunities.  And, the exposure your members gain via your website is perhaps the best way you can promote them and drive traffic to their business.

The value that members receive...

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3 Ways Your Website Host and Database Provider Should Protect Your Association

As more and more associations make the change from traditional installed software to software as a service (SaaS), they are realizing the benefits of having data or websites hosted for them.  This is sometimes referred to as hosting "in the cloud," meaning that your files do not physically reside on a computer or server in your office.

Even though associations are selecting software as a service vendors for their association management software, websites and other services, they may not fully...

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Top Questions About Websites That Disappoint Your Association Members

How your website lets your association members down.Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "5 Ways Your Website Lets Your Members Down."  

With websites being a critical component of associations' marketing and communications plans, many organizations don't realize how their websites can be disappointing their members and adversely affecting member retention and new member sales.

The webinar detailed some of the common mistakes associations make with their websites, how those mistakes affect...

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eBook: 10 Key Sales Tips to Grow and Retain Your Members

10 Key Sales Tips to Grow & Retain Your MembersAssociation executives, membership managers and salespeople are continually faced with the need to generate new members while retaining their current member base. Often, they complete their jobs despite lacking the time and resources or while performing numerous other duties.

Sales training is one resource that has been historically lacking in member-based organizations as many new sales people in associations start without a sales background.  Or, if they do have sales experience, it's not in a...

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