Association Marketing

Simple Habits Reveal Big Insights for Busy Association Executives Who Want to Win

In his epic and inspirational note, What It Takes to Be Number One, Green Bay Packers coach Vince Lombardi states, Winning is not a sometime thing; it’s an all the time thing. You don’t win once in a while; you don’t do things right once in a while; you do them right all of the time. Winning is a habit. Unfortunately so is losing.”

It’s easy to wake up each day and wonder whether you’re making an impact. You might be asking yourself questions like: Why aren’t we retaining more members? Why aren’t...

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To Serve is to Lead

Association Management Executives are often tasked with doing more with fewer resources than ever.  Recently we acquired a new customer and she noted the following about WebLink Connect™, the most configurable and customizable Association Management Software available today.

“…we will gain SO much more in functionality, which will ultimately lead to increased staff productivity, an easier to navigate member interface (happier existing members, easier to recruit new members), and a system...

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An Important Lesson in Marketing from a Malfunctioning Sump Pump

Word-of-mouth, as it rolls of the tongue it feels cliché. I mean, that’s old school brother. Who really grows membership through word-of-mouth?  Yet, we have more opportunity to share our words with our family, friends, acquaintances and even strangers than ever before. 

Words are powerful even when cascaded in 140 characters through twitter, just ask double rainbow guy. How did he become so popular? According to CNN two words: Jimmy Kimmel.  On July 4, 2010 Kimmel tweeted the video to his...

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