Association Marketing & Research

Create and Curate: 6 Tips to Help You and Your Team Generate Creative Blog Content

It is undeniable – blogging can have a significant impact on acquiring new member sales. In fact, according to HubSpot, blog frequency has an immense impact on customer acquisition. The well-known inbound marketing company reports that “92% of companies who blogged multiple times a day acquired a customer through their blog,” (HubSpot State of Inbound Marketing, 2012). This fact, coupled with an increase in the number of people that are reading blogs on a daily basis, strongly indicate the...

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New eBook: Overcoming the 5 Ways Your Website Lets Your Members Down

Your website is the face of your organization. It is accessible to visitors 24 hours a day, 7 days a week, any time and any place. It provides any one and every one, including both prospective and current members, with the most comprehensive information about your association. Yet, its maintenance and management are too often pushed to the bottom of your staff's never-ending to-do list. 

In today's tech-driven and mobile world, consistently contributing to your association website development,...

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Upcoming Webinar: 4 Simple Steps to Help Your Association Tackle Twitter

Communication is key to the success of any organization, and consistent communication is an integral part of building and maintaining strong relationships with your members. However, in today's tech-driven environment, effectively grabbing the attention of your audience is no easy task.

Between the vast array of communication outlets available, and the mass amount of information that touches every one of us on a on a daily basis, it is no surprise that we each have developed unique filters which...

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In One Ear and Out the Other: The Importance of Preventing Information Overload for Your Members

Every night before I let myself fall asleep, I (admittedly) scroll through my Twitter feed to catch up on the most recent day’s events.  Twitter is my preferred means of catching up on the latest happenings as it provides me with the capability to quickly scroll through a sea of headlines and instantly acquire more information about the content that I am interested in.  In other words, it lets me efficiently filter through the information that I find important, and effortlessly disregard...

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eBook: 6 Steps to Creating a Social Media Strategy

In today’s fast paced and tech-driven environment it is undeniable that most of us frequently suffer from information overload.  From balancing the countless demands associated with work, to those that accompany their personal lives, the attention spans of your members are often short-lived.  With this in mind, your association needs to make sure to connect, inform and engage its audience quickly and efficiently. One of the best ways to do this is through the use of social media. 

Social sites...

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Preventing Social Media Suicide: The Top 5 Social Media No-No’s and Key Tips to Protecting Your Brand

The immense power that resides in the virtual hands of social media is undeniable. From world-breaking news to marketing campaigns to pop-culture scandals and personal opinions, the rate at which information can be shared in today’s high tech world is astounding. 

Although the rapid ability to share has positively improved the ability of individuals, corporations and non-profits to make and maintain personal connections, expand their reach and ultimately influence the masses; this significant...

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