We’ve all heard that actions speak louder than words. That means your association must do more than just check off a list of benefits. Showing that you and your staff are sincerely passionate about your industry, your community, and your members’ is critical. And it will keep them coming back year after year.
1. Create a passionate, caring culture.
This doesn't happen over night, and is easier said than done. It starts at the top with great leadership and can be sustained by hiring the right...Read More » »
To deliver the most value to your members, does it feel like you're doing a lot more with a lot less? Every association and chamber of commerce is going through the same thing. With everyone stretched thin, when it comes to strategic planning or major investment decisions you may not have the expertise on staff to make key decisions to help your association grow.
Like good management teams in the for-profit world, association executives sometimes need to engage an outside party for a...Read More » »
Just like traditional communities, online communities provide your members a way to be social, discuss issues, meet people with common interests, and support each other in times of need. Both online and offline communities are places to interact, converse, and cultivate relationships.
While communities of all kinds are largely beneficial, they take effort and there are things to consider before creating a new place to interact. Here are 8 things to think about before starting an online community.
1...Read More » »
Unique, inspiring, and frequent content keeps members engaged, helps your association be found in searches, and helps to position your organization as an expert in your industry or community. As a fairly regular blogger, I have days where I have too many ideas (and just not enough time) and other days where I just get "stuck".
Next time you're feeling "stuck", here are 50 unique ideas to keep you inspired:
are lots of options when it comes to membership management software. But smaller
organizations can sometimes feel left out. Many times the options
are too expensive and loaded with features that just aren't needed.
Or you're stuck using something cheap that lacks the integrations
and features needed to really be effective.
However, at WebLink we believe there is a way to stay within budget, while still getting what you need from your membership management software. While many solutions are...
When an association experiences operational inefficiencies or struggles with gaining useful member intelligence to manage their business, the association management software often gets blamed. On the reverse side, association management software can be looked at as a hero when done right.
While finding the right fit is critical, having a strategy is even more important. Your association's overall plan should consist of goals, plans, tactics, measurements and analyses that drive your use of the...Read More » »
Webinars allow you to bring members together without having to meet at a physical location. The benefits can include: elimination of travel time and costs, ability to record and watch later, and fewer logistics to consider without the need for a venue, meal planning, etc.
Here are some ways you can ensure a fantastic webinar for your members.
Choose a great topic – Make sure you have a specific topic in mind, and an outline to follow. Participants want to know what the webinar is about, and what...Read More » »
Associations frequently have limited resources and your staff members always have multiple responsibilities, so finding ways to implement new programs and services can be challenging. But with such a high focus on delivering value to members, many associations don't take the time to reevaluate their processes or look for new ways to accomplish their goals without breaking the bank.
Here are 8 ideas for how you can do more with less.
Millenials (also known as Generation Y) are individuals born between 1979 and 2001. And according to Forbes, Millenials will make up 36% of the workforce by 2014 and 46% by 2020. With that in mind, Millennials are extremely important to your organization as it exists today, and are key to your future success.
How can your association management software help you target millennials?
Customize your communications. Your association management software should allow you to segment data and...Read More » »
Events can be a great member benefit but without the proper planning can become a huge expense. Here are 30 great ways to save money.
Keeping members happy is central to running a successful organization. Happy members mean higher retention rates, more engaged members, and a higher likelihood that your members will talk to others about the value they receive.
What can you do to keep members happy?
1. Communicate. Keep members informed while providing a constant flow of fresh topics and ideas.
- Create a content calendar to ensure you are providing regular, quality communication.
- Always keep your website up-to-date with the...Read More » »
Your membership database is your Chamber's most valuable asset. So choosing the right technology to keep track of all of your member data is crucial. The most robust Chamber Membership Software solutions out there can provide you with a variety of features for creating efficiencies, increasing new member sales, improving retention, and generating more non-dues revenue.
So, how could your Chamber benefit?
Choosing to run your Chamber on Chamber Membership Software makes life...Read More » »
Demonstrations of association management software usually contain a wealth of information and can sometimes be overwhelming, causing you to miss learning about some of your key objectives. So, how do you make sure you get the information you need?
Start with the end in mind; focus on the end goals of what your
organization needs to accomplish. Each system you review will
offer different ways to accomplish tasks. Don’t get hung up
on the how something is done; stay
focused on the what needs to...
Great content is critical for member engagement. But great content doesn’t have to mean pages and pages of text. In fact, content that is easy to read, understand, and absorb is even better. And let’s be honest – your members probably don’t have the time or desire to read paragraphs of content.
That’s why infographics can be a great way to better engage with your members. What is an infographic? In short, it’s the use of a visual to explain a complex idea or data.
Creativeblog.com recently put...Read More » »
Your website is one of the best marketing opportunities your members have available for growing their businesses. In fact, many of our clients' members say the exposure they gain from the chamber's website is worth the price of dues renewals each year.
So, how can you make your website even BETTER for your members? Online Advertising!
Offering online advertising on your chamber’s website to your members is an excellent way to provide additional value to your members beyond the directory...Read More » »
Website design and functionality has grown considerably in the last few years. For most visitors to your website, their first impression of your brand is formed by the design, content and features offered on your association website. Your website shows online visitors how much thought your association puts into its brand so it’s essential to put your best foot forward.
To connect with both current and prospective members, associations must have an engaging website that delivers easy...Read More » »
While walking into the American Heart Association, you cannot help fixating your eyes upon the massive heart logo that embodies the AHA’s existence. The AHA’s brand conveys a feeling of strength, health, and expertise.
Similarly, the United Way logo consists of one cupped hand holding a human, demonstrating their affinity for showing mankind generosity during times of need.
These two examples of well-established association make a strong connection between their logo and their brand. Due to their...Read More » »
Your association website is one of the most important tools for driving new member sales, increasing retention, and developing streams of non-dues revenue. Is your website holding you and your organization back?
In a recent webinar titled, “Advanced Google Analytics: Top 10 Things Your Association Should be Measuring (But Probably Isn’t)” we surveyed attendees on their biggest website challenges and how often they are able to make updates to their existing website.
What is your biggest website...Read More » »
In my post 5 New Years Resolutions for Associations, I shared my marketing goals for the year, my plan for getting there, and how the same tactics can be applied to member-based organizations.
After learning about how 88% of New Year’s resolutions fail, I was determined to beat the odds. So, now that it’s halfway through the year –how are we doing?
1. Content, content, content.
Just as we set out to do, producing engaging, informative content through content marketing has been our primary focus...Read More » »