The old display funnel of advertising. Isn’t it great?
It’s simple. It’s effective.
And yet, still, sometimes members advertising on chamber of commerce and association websites have trouble getting their ad to result in action. Some members continue to advertise the same way, year after year, throwing images on backgrounds and phone numbers over pictures, instead of thinking about how the ad will move prospective customers through the funnel.
Display advertising brings conversions of people who...Read More » »