Chamber Advertising

New eBook: Overcoming the 5 Ways Your Website Lets Your Members Down

Your website is the face of your organization. It is accessible to visitors 24 hours a day, 7 days a week, any time and any place. It provides any one and every one, including both prospective and current members, with the most comprehensive information about your association. Yet, its maintenance and management are too often pushed to the bottom of your staff's never-ending to-do list. 

In today's tech-driven and mobile world, consistently contributing to your association website development,...

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What Can Jack Nicholson Teach Us About Member Experience?

One of my all-time favorite movie clips is the bit from Five Easy Pieces when Jack Nicholson is in the diner ordering a plain omelet with toast. The reason why? Because in just two short minutes, it gives great insights into how the world has changed in terms of the critical interactions between organizations and their customers.While I happen to believe that these insights are universal, they are particularly applicable to associations and their never-ending quest in answering how to best serve...

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eBook: 6 Steps to Creating a Social Media Strategy

In today’s fast paced and tech-driven environment it is undeniable that most of us frequently suffer from information overload.  From balancing the countless demands associated with work, to those that accompany their personal lives, the attention spans of your members are often short-lived.  With this in mind, your association needs to make sure to connect, inform and engage its audience quickly and efficiently. One of the best ways to do this is through the use of social media. 

Social sites...

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Webinar Recap: 4 Challenges Associations Face When Engaging Young Professionals

4 challenges associatoins face in engaging young professionalsLast week, WebLink hosted a webinar for business associations and chambers of commerce titled, "4 Challenges Associations Face When Engaging Young Professionals."  

Associations are dealing with serving four distinct (and soon to be five) generations in the workplace today.  Each generation has specific cultural and workplace experiences that shape how they value business meetings, interactions, personal networks and different forms of communications.

The webinar offered a look back at the events...

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eBook: 14 Keys To Hosting Events Your Members Will Love

Create events that your association members will loveEvents continue to be a large part of the value associations and chambers of commerce provide to their members.  Whether it's monthly luncheons, networking events, educational sessions or your annual conference, your association spends significant time and resources to host these events.

Successful events take careful planning to be sure. Everything from creating the agenda, to member communications and preparing for contingencies are important to keep your events running smoothly.

In this free...

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Avoid Association Chaos: Let Innovation and Effectiveness Shine

As I work with the staff of associations, chambers of commerce and member-based associations to implement their membership management software and websites, I see first-hand how an organization's process can have a direct impact on their results.  Sometimes associations have no processes, partial processes or too much process and their staff have a difficult time driving a project to completion.

I’d like to share with you an article that reminded me that although the day-to-day tasks of a...

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eBook: Top 10 Things Your Association Should Measure In Google Analytics

Top 10 Things Your Association Should Measure In Google AnalyticsMost associations understand the importance their website plays creating a strong brand and delivering communications to your members.  After all, your website is your single largest communications tool and has a far greater reach than your emails, newsletters, events and advertising efforts - combined.

Frequently, though, the staff members of business associations and chambers of commerce are busy providing services to your members and may not have the expertise to be a full-time website...

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Learn Winning Strategies at the W.A.C.E. Conference in L.A.

Learn winning strategies at the W.A.C.E. ConferenceThe Western Association of Chamber Executives (W.A.C.E) will host their annual conference on February 5-7 in Los Angeles, California.   More than 400 executives, managers and staff from chambers of commerce from the western U.S. and Canada are expected to attend to network and learn how to improve their organizations. 

WebLink is proud to be a sponsor, exhibitor and partner of W.A.C.E. and we hope to see you at the conference. This year's theme is "Winning Strategies."

Certainly a big part of your...

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eBook: 6 Ways To Produce Content Your Members Value

Download our free guide: 6 ways to produce content your members valueFor the past several years, associations have taken to using social media as a way to engage their membership, seek new members and extend their marketing efforts.

Of course, part of using social media effectively is sharing great content with your followers.  Creating content that their members will value and share is now a key part of many association's marketing strategies.  In fact, a recent study by the Content Marketing Institute showed that 92% of non-profit professionals are using content...

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Webinar Recap: 3 Key Strategies For Growing Your Membership in 2014

Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "3 Key Strategies for Growing Membership in 2014."  

As associations kick off the new year, many organizations have new goals for selling memberships, increasing retention or creating additional non-dues revenue.   Staff and board members of your association probably have lots of great ideas about what your association should be doing to reach your goals.

The trick is to understand which of those ideas...

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Webinar for Associations: 3 Key Strategies to Grow Your Membership in 2014

Grow Your Association in 2014 with these 3 Key StrategiesThe ball has dropped on the new year and associations across the country have a brand new set of goals for serving their members and growing their organizations in 2014.

Some associations will have goals for generating new member sales. Some will seek to improve member retention rates.  Others will want to increase non-dues revenue from sources such as events, sponsorships and advertising.  And, of course, some associations have goals for all three areas.

Regardless of your goals, demonstrating...

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4 Association Technology Trends for 2014

Association technology trends for 2014Some days it may feel like you run a website or a technology operation instead of an association. Keeping up with new technology can seem like a full-time job for an association professional. There’s always some new company, service or integration available.

You probably feel like you’ll be left behind if you don’t try out everything.  To help you sort through all the information out there, here are the 4 major themes for association technology we see for 2014.

Website Content

If your association’s...

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Who Is Competing With Your Association?

Who's competing with your association?We know that one of the main reasons companies join associations is to increase their business.  Yes, individuals may join for training and certification, but ultimately they want to improve their skills and help them grow their business.  Plus, businesses join associations for the networking and business exposure opportunities.  And, the exposure your members gain via your website is perhaps the best way you can promote them and drive traffic to their business.

The value that members receive...

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Learn From The Best: Update Your Association's LinkedIn Company Page

LinkedIn has grown to be one of the most popular social media sites for individuals to make connections and build their network.  At times though, it can seem like only big businesses or recruiters use LinkedIn.

However, LinkedIn offers plenty of great tools for associations, chambers of commerce AND their small business members to connect with current customers and find new customers as well.  In fact, LinkedIn can help your business look bigger, extend your marketing efforts and drive growth...

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6 Steps to Measure Social Media ROI for Associations

Social Media ROI for Your AssociationSocial media seems to be taking over the world. If you’re going engage in social media, you should do it well so that your association receives as much benefit as possible. But that’s easier said than done.

Here are some tips for measuring the ROI for social media for your association. Keep in mind that the real goal is increased member engagement, improved member retention, additional member sales or more non-dues revenue - not a viral video or a bunch of “likes.”

Identify your goals. You can’t...

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Top Questions About Websites That Disappoint Your Association Members

How your website lets your association members down.Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "5 Ways Your Website Lets Your Members Down."  

With websites being a critical component of associations' marketing and communications plans, many organizations don't realize how their websites can be disappointing their members and adversely affecting member retention and new member sales.

The webinar detailed some of the common mistakes associations make with their websites, how those mistakes affect...

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WebLink President DJ Muller Discusses SMBs' use of LinkedIn on Fox News Live

Recently, WebLink published an eBook titled "4 Simple Steps to Growing Your Membership with LinkedIn" designed to help associations, chambers of commerce and member-based organizations take advantage of LinkedIn to grow their business.

The response to our eBook has been tremendous. And, we've found that small and medium businesses (SMBs) are finding the guide useful as well.  Many small businesses and associations face similar challenges when trying to drive new business with a small staff and a...

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Create a Google+ Page For Your Association

Your association probably has a presence on Facebook, Twitter and YouTube. (If not, what are you waiting for?) And, we know that some associations are using LinkedIn to drive growth for their organization.  For more information, download our free eBook, 4 Simple Steps for Using LinkedIn to Grow Your Membership.

Think you've got social media under control? Think again. Here's another channel you may be neglecting: Google+. More than 300 million people are actively using the site.

Google created its...

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Don't settle for relevance. Create VALUE for your association members.

Is relevance at the top of your list of goals for your association? Many association professionals are sure becoming more relevant is the key to your association staying in business for years to come.

Forget about it. Relevance is for losers.

You need to win with value.

I have no data to support this, but I’d guess that the most frequently used word with the word “Relevant” is “NOT”

No one says, “Wow, that association is really relevant for me.” They want useful. They want ROI. They want value.

The...

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eBook: 10 Key Sales Tips to Grow and Retain Your Members

10 Key Sales Tips to Grow & Retain Your MembersAssociation executives, membership managers and salespeople are continually faced with the need to generate new members while retaining their current member base. Often, they complete their jobs despite lacking the time and resources or while performing numerous other duties.

Sales training is one resource that has been historically lacking in member-based organizations as many new sales people in associations start without a sales background.  Or, if they do have sales experience, it's not in a...

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