Chamber Software

Ask Your Members The One Question That Matters Most

Ask your members the ultimate questionEvery organization battles to provide value to its customers – and be recognized for it.   Do you know how well your association is doing?

Do you monitor social media to get a feel for how you’re doing? Many associations are unsure of how effective their social efforts have been. After all, do a few Tweets tell you much?

Measuring member satisfaction.

  • Member surveys were and still are a staple of gauging satisfaction with products and services. But they’re usually too long, too complicated, and...
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Top Questions About Websites That Disappoint Your Association Members

How your website lets your association members down.Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "5 Ways Your Website Lets Your Members Down."  

With websites being a critical component of associations' marketing and communications plans, many organizations don't realize how their websites can be disappointing their members and adversely affecting member retention and new member sales.

The webinar detailed some of the common mistakes associations make with their websites, how those mistakes affect...

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WebLink President DJ Muller Discusses SMBs' use of LinkedIn on Fox News Live

Recently, WebLink published an eBook titled "4 Simple Steps to Growing Your Membership with LinkedIn" designed to help associations, chambers of commerce and member-based organizations take advantage of LinkedIn to grow their business.

The response to our eBook has been tremendous. And, we've found that small and medium businesses (SMBs) are finding the guide useful as well.  Many small businesses and associations face similar challenges when trying to drive new business with a small staff and a...

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Create a Google+ Page For Your Association

Your association probably has a presence on Facebook, Twitter and YouTube. (If not, what are you waiting for?) And, we know that some associations are using LinkedIn to drive growth for their organization.  For more information, download our free eBook, 4 Simple Steps for Using LinkedIn to Grow Your Membership.

Think you've got social media under control? Think again. Here's another channel you may be neglecting: Google+. More than 300 million people are actively using the site.

Google created its...

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Don't settle for relevance. Create VALUE for your association members.

Is relevance at the top of your list of goals for your association? Many association professionals are sure becoming more relevant is the key to your association staying in business for years to come.

Forget about it. Relevance is for losers.

You need to win with value.

I have no data to support this, but I’d guess that the most frequently used word with the word “Relevant” is “NOT”

No one says, “Wow, that association is really relevant for me.” They want useful. They want ROI. They want value.

The...

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eBook: 10 Key Sales Tips to Grow and Retain Your Members

10 Key Sales Tips to Grow & Retain Your MembersAssociation executives, membership managers and salespeople are continually faced with the need to generate new members while retaining their current member base. Often, they complete their jobs despite lacking the time and resources or while performing numerous other duties.

Sales training is one resource that has been historically lacking in member-based organizations as many new sales people in associations start without a sales background.  Or, if they do have sales experience, it's not in a...

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Click Here Now for Secrets to Creating Powerful Calls to Action for Your Association

Create powerful calls to action for your associationWhen you communicate with members, do you always tell them what you want them to do? If not, you're missing out on a great opportunity accomplish your goals.

Our days are filled with many subtle calls to action: "Click Here Now," "Order Before Midnight," or "Try Our New Super Chicken Sandwich."

Your communications should do the same. You're trying to influence members' behavior with every event, email, blog post or website page. Don't waste the opportunity to accomplish what you want and help...

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Top Questions About Content Marketing for Associations

Content marketing for associationsLast week, WebLink hosted a webinar for business associations and chambers of commerce titled, "6 Ways to Produce Content That Members Value."

As associations seek to maintain their relevance for their target audience, more and more organizations are turning to content marketing to create additional value for their members.  While most associations understand they must deliver real benefits to their members to improve member retention and drive new members sales, many associations are unsure of...

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10 Ways To Thank Your Association Members

Thank your association membersAs the year draws to a close, many people will be giving thanks to those whom they care about or those who have made an impact in their lives. You should take this opportunity to give thanks to the members of your association as well.

After all, your association would not be in business without them. So take the time to let members know much they are valued. Yes, it can feel good to say thank you. But you can also build relationships with your members, increase member retention and generate new...

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3 Ways Your Website Host and Database Provider Should Protect Your Association

As more and more associations make the change from traditional installed software to software as a service (SaaS), they are realizing the benefits of having data or websites hosted for them.  This is sometimes referred to as hosting "in the cloud," meaning that your files do not physically reside on a computer or server in your office.

Even though associations are selecting software as a service vendors for their association management software, websites and other services, they may not fully...

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An Email Subject Line Your Association Can Use To Wow Your Members

Wow your association members with great email subject linesRecently, WebLink finalized our dates for our 2014 WebLink Summit, our annual marketing, technology and social media conference for member-based organizations.  

We narrowed our choices down to two finalists: the JW Marriott Indianapolis and the Downtown Marriott in Indianapolis.  

We ultimately chose the JW Marriott for the 2014 WebLink Summit, but a well-crafted email from the Downtown Marriott guaranteed they'll be in the mix for the 2015 event.

Subject Line: 5 Reasons You Should Not Use the...

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Webinar for Associations: 6 Ways to Produce Content that Members Value

Produce content that your members value.Content marketing is a hot topic for associations looking to provide more value and stay relevant for their members.  But to be honest, between being relevant and being valuable, I'll take being valuable all day long.

In fact, I believe that associations who focus on creating great content for their members will be the ones who continue to grow over the next few years. Those associations who don't find a way to deliver more value to their members will be looking at dropping retention rates and...

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Association Marketing R&D: Ripoff & Duplicate

Last week, I was a presenter at the Illinois Association of Chamber of Commerce Executives (IACCE) Fall Conference.   As I talked with the attendees and listened to the other presenters, I was reminded of why I enjoy working with associations and chambers of commerce.

Association and chamber professionals are:

  1. Very social - You spend most of your days talking with members, prospective members or stakeholders in your industry or community.  You love meeting new people and making connections....
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Top Questions: Mistakes Associations Make When Using Their Membership Database

Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "5 Mistakes That Haunt Associations When Using Their Membership Database."

The webinar detailed common mistakes that associations make with their membership database, demonstrated solutions to the problems and showed ways to use your association management software (AMS) to provide better service to your members.

During registration for the webinar, we asked attendees some questions about their current...

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Is Your Association Missing Out On These 3 Benefits of A Mobile Website?

Don't be left behind. Create a mobile website for your association.More than half the mobile phones sold today are "smart phones" that can access the Internet. The tablet market is expected to grow by nearly 80% over the next four years, while the smart phone market is expected to grow by 70%.  And, the desktop PC market is expected to shrink by about 8%. (Source: International Data Corporation - IDC)

That means fewer and fewer people will accessing the Internet from a desktop computer and more of them will be using mobile devices. 

Is your association or chamber...

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4 Ways To Prevent Your Members From Finding Value In Your Association

We know that one of the main reasons businesses join associations and chambers of commerce is to help them grow their business.   In fact, it's probably the only REAL reason that they join.

Think about the ways your association helps members grow their business and provides them with value.   Despite everything you know about why most members join, the truth is that each member has their own reasons for joining and a certain set of expectations for what value they'll receive from...

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Use Some Disney Magic To Increase Member Retention

Use some Disney Magic to Increase Member RetentionRecently, my family took a vacation to Walt Disney World in Florida.  On our last day at the parks, we had been at the Magic Kingdom for about 11 hours and we decided to get ice cream to celebrate our last night at Disney.

My daughter was just starting to eat her Mickey premium ice cream when it fell off the stick and landed on the ground.  She was devastated and began crying. (Anyone who's enjoyed one of these treats knows how great they are.)  My wife and I were already headed back to the...

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11 Email Subject Lines Your Association Can Use To Get Better Open Rates

11 Email Subject Lines for Your Association to StealDespite the social media boom, email remains a powerful tool for associations and chambers of commerce. Making sure your message cuts through the clutter in your members' inboxes is as much art as it is science.  But, there are some best practices to keep in mind when creating your emails.

A powerful email starts with the subject line.  Frequently, staff members at associations will write the content for the email first and then hurry to slap on a subject line before pressing send.   Instead,...

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Should your association hire a consultant?

Should your association hire a consultant?To deliver the most value to your members, does it feel like you're doing a lot more with a lot less? Every association and chamber of commerce is going through the same thing. With everyone stretched thin, when it comes to strategic planning or major investment decisions you may not have the expertise on staff to make key decisions to help your association grow.

Like good management teams in the for-profit world, association executives sometimes need to engage an outside party for a...

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Should Your Association Change Your Processes Or Your Software?

Should your association change your process or your software?On the list of inevitable things after death and taxes, change ranks right at the top. Any association or chamber of commerce seeking to maintain their relevance, grow their organization and drive success for their members are going to have to change something.

But knowing what to change can certainly be a challenge for associations seeking to become a key partner in their members' success.

Launching a significant software change for association or member management, a new website, or content...

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