Chamber Membership Management Software

12 Spring Cleaning Tips for Your Association

Spring has (finally) sprung! Last weekend, I opened all the windows in my house and gave it a good scrubbing and de-cluttering. There’s something about a good clean up that can feel so inspiring. And many of the same principles can be applied to your organizational well-being.

Here are 12 tips for spring cleaning for your association:

1. Get Organized: Re-locate all of your data to one source.

Association management software (AMS) is critical to working efficiently and providing greater benefits...

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Create and Curate: 6 Tips to Help You and Your Team Generate Creative Blog Content

It is undeniable – blogging can have a significant impact on acquiring new member sales. In fact, according to HubSpot, blog frequency has an immense impact on customer acquisition. The well-known inbound marketing company reports that “92% of companies who blogged multiple times a day acquired a customer through their blog,” (HubSpot State of Inbound Marketing, 2012). This fact, coupled with an increase in the number of people that are reading blogs on a daily basis, strongly indicate the...

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New eBook: Overcoming the 5 Ways Your Website Lets Your Members Down

Your website is the face of your organization. It is accessible to visitors 24 hours a day, 7 days a week, any time and any place. It provides any one and every one, including both prospective and current members, with the most comprehensive information about your association. Yet, its maintenance and management are too often pushed to the bottom of your staff's never-ending to-do list. 

In today's tech-driven and mobile world, consistently contributing to your association website development,...

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5 Simple Steps That Will Help Your Association Drive Knowledgeable, Strategic Decisions

Each and every day you and your team are confronted by questions. You have to make countless decisions revolving around everything from marketing initiatives to budgeting to operations, and each of these directly impacts the future of your association.  As a result, it is imperative that you are implementing the necessary steps and processes needed to make sound decisions in the best interest of your organization, its staff and its members.

With this in mind, a simple question begs to be...

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How to Start a National Day for Your Association

Promotional Graphic for American Diabetes Association Alert DayToday is the American Diabetes Association Alert Day which is held annually on the fourth Tuesday of every March.  They mark the day as a one-day “wake-up call” to inform the United States public about the gravity of diabetes.  By offering free online tools, the ADA encourages everyone to take the diabetes risk test and learn about your family’s history of the disease.  The Alert Day is a one day event, but it kicks off a month long fundraiser and awareness campaign.

The ADA has done a wonderful...

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What Can Jack Nicholson Teach Us About Member Experience?

One of my all-time favorite movie clips is the bit from Five Easy Pieces when Jack Nicholson is in the diner ordering a plain omelet with toast. The reason why? Because in just two short minutes, it gives great insights into how the world has changed in terms of the critical interactions between organizations and their customers.While I happen to believe that these insights are universal, they are particularly applicable to associations and their never-ending quest in answering how to best serve...

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What Does the End of Support for Windows XP Mean for Your Association?

Let the countdown begin, it's time to say goodbye to Microsoft XP. 

Microsoft Windows XP was originally released on August 24, 2001. It was a major breakthrough after the issues many users experienced with the previous versions of Windows. Its initial release brought many changes that made drastic improvements in comparison to the previous operating system (OS) versions. A new user interface (UI) focus and improved networking were just two of the highlights of what could be viewed as the most...

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Upcoming Webinar: 4 Simple Steps to Help Your Association Tackle Twitter

Communication is key to the success of any organization, and consistent communication is an integral part of building and maintaining strong relationships with your members. However, in today's tech-driven environment, effectively grabbing the attention of your audience is no easy task.

Between the vast array of communication outlets available, and the mass amount of information that touches every one of us on a on a daily basis, it is no surprise that we each have developed unique filters which...

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In One Ear and Out the Other: The Importance of Preventing Information Overload for Your Members

Every night before I let myself fall asleep, I (admittedly) scroll through my Twitter feed to catch up on the most recent day’s events.  Twitter is my preferred means of catching up on the latest happenings as it provides me with the capability to quickly scroll through a sea of headlines and instantly acquire more information about the content that I am interested in.  In other words, it lets me efficiently filter through the information that I find important, and effortlessly disregard...

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eBook: 6 Steps to Creating a Social Media Strategy

In today’s fast paced and tech-driven environment it is undeniable that most of us frequently suffer from information overload.  From balancing the countless demands associated with work, to those that accompany their personal lives, the attention spans of your members are often short-lived.  With this in mind, your association needs to make sure to connect, inform and engage its audience quickly and efficiently. One of the best ways to do this is through the use of social media. 

Social sites...

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3 Questions Every Association Executive Should Ask When Evaluating Good vs. Great

As I think about the challenges leaders face, a recurring theme centers around the persistent need to balance limited resources – specifically people, money and time.

We all face the challenge of balancing our resources, as nearly every decision we make consumes a portion of one or more of these precious assets. With this in mind, we move to ask the question “How do we ensure we are making the best use of our limited resources?”

In a creative, technology-based (or service-based) business,...

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3 Ways To Better Understand Existing Member Experience

Every touch point and interaction your members have with your association creates impressions that influence their overall experience. While this may be common knowledge to your team, the question that they might not know the answer to is whether those impressions help to create a good, bad or indifferent experience for your members.

Here are three ways you and your association staff can use to better understand your existing member experience:

1. Create an advisory council. It is almost certain...

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Preventing Social Media Suicide: The Top 5 Social Media No-No’s and Key Tips to Protecting Your Brand

The immense power that resides in the virtual hands of social media is undeniable. From world-breaking news to marketing campaigns to pop-culture scandals and personal opinions, the rate at which information can be shared in today’s high tech world is astounding. 

Although the rapid ability to share has positively improved the ability of individuals, corporations and non-profits to make and maintain personal connections, expand their reach and ultimately influence the masses; this significant...

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An Important Lesson in Marketing from a Malfunctioning Sump Pump

Word-of-mouth, as it rolls of the tongue it feels cliché. I mean, that’s old school brother. Who really grows membership through word-of-mouth?  Yet, we have more opportunity to share our words with our family, friends, acquaintances and even strangers than ever before. 

Words are powerful even when cascaded in 140 characters through twitter, just ask double rainbow guy. How did he become so popular? According to CNN two words: Jimmy Kimmel.  On July 4, 2010 Kimmel tweeted the video to his...

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Webinar Recap: 4 Challenges Associations Face When Engaging Young Professionals

4 challenges associatoins face in engaging young professionalsLast week, WebLink hosted a webinar for business associations and chambers of commerce titled, "4 Challenges Associations Face When Engaging Young Professionals."  

Associations are dealing with serving four distinct (and soon to be five) generations in the workplace today.  Each generation has specific cultural and workplace experiences that shape how they value business meetings, interactions, personal networks and different forms of communications.

The webinar offered a look back at the events...

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Help Your Association Make Money With Data-Driven Decisions

Use Data-Driven Decisions to Make Money for Your AssociationI was recently at a national association headquarters listening to the membership VP (we’ll call her Jessica) explain her strategy for member retention and recruitment. I was there to help her team analyze their membership as they were converting to our association management platform, WebLink Connect.

Jessica told me, “Our strategy is to keep it simple – we focus on two core values – first we focus on advocacy and being the legislative voice for our members and second we provide...

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Association Leadership - The Opportunity to Influence

At WebLink, we have been talking a great deal about leadership and the role it plays in a successful, dynamic and growing organization.  Leadership is one of those ubiquitous topics that are of great interest to all types of organizations.  Not only is leadership important to our company, but also to the hundreds of associations with whom we partner. So, we thought it appropriate to share our ruminations more broadly.

For our association customers to grow and evolve the way they serve their...

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eBook: 14 Keys To Hosting Events Your Members Will Love

Create events that your association members will loveEvents continue to be a large part of the value associations and chambers of commerce provide to their members.  Whether it's monthly luncheons, networking events, educational sessions or your annual conference, your association spends significant time and resources to host these events.

Successful events take careful planning to be sure. Everything from creating the agenda, to member communications and preparing for contingencies are important to keep your events running smoothly.

In this free...

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Avoid Association Chaos: Let Innovation and Effectiveness Shine

As I work with the staff of associations, chambers of commerce and member-based associations to implement their membership management software and websites, I see first-hand how an organization's process can have a direct impact on their results.  Sometimes associations have no processes, partial processes or too much process and their staff have a difficult time driving a project to completion.

I’d like to share with you an article that reminded me that although the day-to-day tasks of a...

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