Chamber Membership Software

Simple Habits Reveal Big Insights for Busy Association Executives Who Want to Win

In his epic and inspirational note, What It Takes to Be Number One, Green Bay Packers coach Vince Lombardi states, Winning is not a sometime thing; it’s an all the time thing. You don’t win once in a while; you don’t do things right once in a while; you do them right all of the time. Winning is a habit. Unfortunately so is losing.”

It’s easy to wake up each day and wonder whether you’re making an impact. You might be asking yourself questions like: Why aren’t we retaining more members? Why aren’t...

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12 Spring Cleaning Tips for Your Association

Spring has (finally) sprung! Last weekend, I opened all the windows in my house and gave it a good scrubbing and de-cluttering. There’s something about a good clean up that can feel so inspiring. And many of the same principles can be applied to your organizational well-being.

Here are 12 tips for spring cleaning for your association:

1. Get Organized: Re-locate all of your data to one source.

Association management software (AMS) is critical to working efficiently and providing greater benefits...

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What Can Jack Nicholson Teach Us About Member Experience?

One of my all-time favorite movie clips is the bit from Five Easy Pieces when Jack Nicholson is in the diner ordering a plain omelet with toast. The reason why? Because in just two short minutes, it gives great insights into how the world has changed in terms of the critical interactions between organizations and their customers.While I happen to believe that these insights are universal, they are particularly applicable to associations and their never-ending quest in answering how to best serve...

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What Does the End of Support for Windows XP Mean for Your Association?

Let the countdown begin, it's time to say goodbye to Microsoft XP. 

Microsoft Windows XP was originally released on August 24, 2001. It was a major breakthrough after the issues many users experienced with the previous versions of Windows. Its initial release brought many changes that made drastic improvements in comparison to the previous operating system (OS) versions. A new user interface (UI) focus and improved networking were just two of the highlights of what could be viewed as the most...

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To Serve is to Lead

Association Management Executives are often tasked with doing more with fewer resources than ever.  Recently we acquired a new customer and she noted the following about WebLink Connect™, the most configurable and customizable Association Management Software available today.

“…we will gain SO much more in functionality, which will ultimately lead to increased staff productivity, an easier to navigate member interface (happier existing members, easier to recruit new members), and a system...

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Webinar Recap: 4 Challenges Associations Face When Engaging Young Professionals

4 challenges associatoins face in engaging young professionalsLast week, WebLink hosted a webinar for business associations and chambers of commerce titled, "4 Challenges Associations Face When Engaging Young Professionals."  

Associations are dealing with serving four distinct (and soon to be five) generations in the workplace today.  Each generation has specific cultural and workplace experiences that shape how they value business meetings, interactions, personal networks and different forms of communications.

The webinar offered a look back at the events...

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Help Your Association Make Money With Data-Driven Decisions

Use Data-Driven Decisions to Make Money for Your AssociationI was recently at a national association headquarters listening to the membership VP (we’ll call her Jessica) explain her strategy for member retention and recruitment. I was there to help her team analyze their membership as they were converting to our association management platform, WebLink Connect.

Jessica told me, “Our strategy is to keep it simple – we focus on two core values – first we focus on advocacy and being the legislative voice for our members and second we provide...

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eBook: 14 Keys To Hosting Events Your Members Will Love

Create events that your association members will loveEvents continue to be a large part of the value associations and chambers of commerce provide to their members.  Whether it's monthly luncheons, networking events, educational sessions or your annual conference, your association spends significant time and resources to host these events.

Successful events take careful planning to be sure. Everything from creating the agenda, to member communications and preparing for contingencies are important to keep your events running smoothly.

In this free...

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Avoid Association Chaos: Let Innovation and Effectiveness Shine

As I work with the staff of associations, chambers of commerce and member-based associations to implement their membership management software and websites, I see first-hand how an organization's process can have a direct impact on their results.  Sometimes associations have no processes, partial processes or too much process and their staff have a difficult time driving a project to completion.

I’d like to share with you an article that reminded me that although the day-to-day tasks of a...

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Is Your Association Staff Really Passionate About Your Members? 10 Ways to Show You Care.

Is your association staff passionate about your members?We’ve all heard that actions speak louder than words. That means your association must do more than just check off a list of benefits. Showing that you and your staff are sincerely passionate about your industry, your community, and your members’ is critical. And it will keep them coming back year after year.

1. Create a passionate, caring culture.

This doesn't happen over night, and is easier said than done. It starts at the top with great leadership and can be sustained by hiring the right...

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eBook: 6 Ways To Produce Content Your Members Value

Download our free guide: 6 ways to produce content your members valueFor the past several years, associations have taken to using social media as a way to engage their membership, seek new members and extend their marketing efforts.

Of course, part of using social media effectively is sharing great content with your followers.  Creating content that their members will value and share is now a key part of many association's marketing strategies.  In fact, a recent study by the Content Marketing Institute showed that 92% of non-profit professionals are using content...

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Webinar Recap: 3 Key Strategies For Growing Your Membership in 2014

Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "3 Key Strategies for Growing Membership in 2014."  

As associations kick off the new year, many organizations have new goals for selling memberships, increasing retention or creating additional non-dues revenue.   Staff and board members of your association probably have lots of great ideas about what your association should be doing to reach your goals.

The trick is to understand which of those ideas...

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10 Tweets That Can Attract New Members for Your Association

Attract new association members using TwitterAs more members and potential members tap into the power of Twitter, it’s time to step up your efforts. Twitter is a great way to display the personality of your association and engage people on a personal level.

Twitter can help you build your brand and deliver value. The point is to give followers something they will value, that they may not get anywhere else and that they will share with their followers.

But what do you tweet about?

Here’s a list of 10 types of Tweets to help you get started.

1....

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Make Your Association’s Brand Come to Life

Create a strong brand for your associationFrom the perspective of the New Year, the next 12 months look perfect. No mistakes. No problems that could derail your strategic plans. This could be your best year ever.

For some associations, that means gaining more members, improving retention or increasing non-dues revenue. Or, all three!

As you look ahead, keep this one thing in mind: None of this will happen without your association’s brand. But we’re not talking about re-doing the logo or the letterhead.

Your brand is the sum total of your...

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4 Association Technology Trends for 2014

Association technology trends for 2014Some days it may feel like you run a website or a technology operation instead of an association. Keeping up with new technology can seem like a full-time job for an association professional. There’s always some new company, service or integration available.

You probably feel like you’ll be left behind if you don’t try out everything.  To help you sort through all the information out there, here are the 4 major themes for association technology we see for 2014.

Website Content

If your association’s...

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5 Reports No Association Should Live Without

It sounds like one of those bad dreams. You have a road map to make your association successful right there in your hands. But, you never look at it or you don't realize how important it can be.

Fortunately, this is one nightmare you can put an end to. Your association management software is the lifeblood of your organization. Remember, it contains all key contact information, annual billing, past transactions, related individuals and companies, events management, committees, certifications and...

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6 Steps to Measure Social Media ROI for Associations

Social Media ROI for Your AssociationSocial media seems to be taking over the world. If you’re going engage in social media, you should do it well so that your association receives as much benefit as possible. But that’s easier said than done.

Here are some tips for measuring the ROI for social media for your association. Keep in mind that the real goal is increased member engagement, improved member retention, additional member sales or more non-dues revenue - not a viral video or a bunch of “likes.”

Identify your goals. You can’t...

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Ask Your Members The One Question That Matters Most

Ask your members the ultimate questionEvery organization battles to provide value to its customers – and be recognized for it.   Do you know how well your association is doing?

Do you monitor social media to get a feel for how you’re doing? Many associations are unsure of how effective their social efforts have been. After all, do a few Tweets tell you much?

Measuring member satisfaction.

  • Member surveys were and still are a staple of gauging satisfaction with products and services. But they’re usually too long, too complicated, and...
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Top Questions About Websites That Disappoint Your Association Members

How your website lets your association members down.Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "5 Ways Your Website Lets Your Members Down."  

With websites being a critical component of associations' marketing and communications plans, many organizations don't realize how their websites can be disappointing their members and adversely affecting member retention and new member sales.

The webinar detailed some of the common mistakes associations make with their websites, how those mistakes affect...

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WebLink President DJ Muller Discusses SMBs' use of LinkedIn on Fox News Live

Recently, WebLink published an eBook titled "4 Simple Steps to Growing Your Membership with LinkedIn" designed to help associations, chambers of commerce and member-based organizations take advantage of LinkedIn to grow their business.

The response to our eBook has been tremendous. And, we've found that small and medium businesses (SMBs) are finding the guide useful as well.  Many small businesses and associations face similar challenges when trying to drive new business with a small staff and a...

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