Chambers of commerce, assocations and member-based organizations use a variety of tools to determine their members' satisifaction with their organization's services and benefits. Member surveys, Net Promoter Score, retention rate, event attendance, referrals, new member sales and many other tools are often used.

How about a new measure of your members' engagement with your organization?...

Is your organization "Twitter-worthy"?

Whole Foods recently launched a billboard campaign promoting how their products and prices are so great that they are "worth twittering about."


Can this be a new measure for your chamber of commerce or business association?  Are your members voluntarily talking about you in social media such as blogs, LinkedIn, Facebook and Twitter?  Is your organization worth twittering about?

In his book, Purple Cow, Seth Godin writes about making your organization, products and/or services so remarkable that people voluntarily tell others about it.   Or, in other words....they make a "REMARK" about it.  

Here are some examples of local businesses making voluntary remarks about their chamber of commerce on Twitter:

I've even seen members of local chambers of commerce HELP the chamber promote their events by retweeting, voluntarily posting about events, recruit new members and spead chamber news.  Do your members use social media to help your chamber?  

Are you using social media to help them?

How can you make your association or chamber more remarkable?  For starters, start using social media to listen to, learn from and respond to your members!   And, make sure your staff is listening at events and meetings for ways to engage and connect your members as well. 

Being remarkable isn't just about having a great social media presence.  It's about having a genuine interest in your members and working to provide them the resources and opportunities they want and need to meet their goals.  Social media is just one way your chamber of commerce or association can help your members and be more "remarkable."

Here are some links you might fight useful:

• Five ways your chamber can use Twitter
• Use Twitter to welcome and promote your members
• More ways Chambers are using Twitter
• Is your Chamber "listening" to the internet?
• Social media marketing for Chambers
• Retain more members by competing with yourself