Chamber Website

Webinar Recap: 4 Challenges Associations Face When Engaging Young Professionals

4 challenges associatoins face in engaging young professionalsLast week, WebLink hosted a webinar for business associations and chambers of commerce titled, "4 Challenges Associations Face When Engaging Young Professionals."  

Associations are dealing with serving four distinct (and soon to be five) generations in the workplace today.  Each generation has specific cultural and workplace experiences that shape how they value business meetings, interactions, personal networks and different forms of communications.

The webinar offered a look back at the events...

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eBook: 14 Keys To Hosting Events Your Members Will Love

Create events that your association members will loveEvents continue to be a large part of the value associations and chambers of commerce provide to their members.  Whether it's monthly luncheons, networking events, educational sessions or your annual conference, your association spends significant time and resources to host these events.

Successful events take careful planning to be sure. Everything from creating the agenda, to member communications and preparing for contingencies are important to keep your events running smoothly.

In this free...

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Avoid Association Chaos: Let Innovation and Effectiveness Shine

As I work with the staff of associations, chambers of commerce and member-based associations to implement their membership management software and websites, I see first-hand how an organization's process can have a direct impact on their results.  Sometimes associations have no processes, partial processes or too much process and their staff have a difficult time driving a project to completion.

I’d like to share with you an article that reminded me that although the day-to-day tasks of a...

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eBook: Top 10 Things Your Association Should Measure In Google Analytics

Top 10 Things Your Association Should Measure In Google AnalyticsMost associations understand the importance their website plays creating a strong brand and delivering communications to your members.  After all, your website is your single largest communications tool and has a far greater reach than your emails, newsletters, events and advertising efforts - combined.

Frequently, though, the staff members of business associations and chambers of commerce are busy providing services to your members and may not have the expertise to be a full-time website...

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Learn Winning Strategies at the W.A.C.E. Conference in L.A.

Learn winning strategies at the W.A.C.E. ConferenceThe Western Association of Chamber Executives (W.A.C.E) will host their annual conference on February 5-7 in Los Angeles, California.   More than 400 executives, managers and staff from chambers of commerce from the western U.S. and Canada are expected to attend to network and learn how to improve their organizations. 

WebLink is proud to be a sponsor, exhibitor and partner of W.A.C.E. and we hope to see you at the conference. This year's theme is "Winning Strategies."

Certainly a big part of your...

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Webinar Recap: 3 Key Strategies For Growing Your Membership in 2014

Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "3 Key Strategies for Growing Membership in 2014."  

As associations kick off the new year, many organizations have new goals for selling memberships, increasing retention or creating additional non-dues revenue.   Staff and board members of your association probably have lots of great ideas about what your association should be doing to reach your goals.

The trick is to understand which of those ideas...

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Top Questions About Websites That Disappoint Your Association Members

How your website lets your association members down.Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "5 Ways Your Website Lets Your Members Down."  

With websites being a critical component of associations' marketing and communications plans, many organizations don't realize how their websites can be disappointing their members and adversely affecting member retention and new member sales.

The webinar detailed some of the common mistakes associations make with their websites, how those mistakes affect...

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Create a Google+ Page For Your Association

Your association probably has a presence on Facebook, Twitter and YouTube. (If not, what are you waiting for?) And, we know that some associations are using LinkedIn to drive growth for their organization.  For more information, download our free eBook, 4 Simple Steps for Using LinkedIn to Grow Your Membership.

Think you've got social media under control? Think again. Here's another channel you may be neglecting: Google+. More than 300 million people are actively using the site.

Google created its...

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Don't settle for relevance. Create VALUE for your association members.

Is relevance at the top of your list of goals for your association? Many association professionals are sure becoming more relevant is the key to your association staying in business for years to come.

Forget about it. Relevance is for losers.

You need to win with value.

I have no data to support this, but I’d guess that the most frequently used word with the word “Relevant” is “NOT”

No one says, “Wow, that association is really relevant for me.” They want useful. They want ROI. They want value.

The...

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Top Questions About Content Marketing for Associations

Content marketing for associationsLast week, WebLink hosted a webinar for business associations and chambers of commerce titled, "6 Ways to Produce Content That Members Value."

As associations seek to maintain their relevance for their target audience, more and more organizations are turning to content marketing to create additional value for their members.  While most associations understand they must deliver real benefits to their members to improve member retention and drive new members sales, many associations are unsure of...

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Top Questions: Mistakes Associations Make When Using Their Membership Database

Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "5 Mistakes That Haunt Associations When Using Their Membership Database."

The webinar detailed common mistakes that associations make with their membership database, demonstrated solutions to the problems and showed ways to use your association management software (AMS) to provide better service to your members.

During registration for the webinar, we asked attendees some questions about their current...

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Is Your Association Missing Out On These 3 Benefits of A Mobile Website?

Don't be left behind. Create a mobile website for your association.More than half the mobile phones sold today are "smart phones" that can access the Internet. The tablet market is expected to grow by nearly 80% over the next four years, while the smart phone market is expected to grow by 70%.  And, the desktop PC market is expected to shrink by about 8%. (Source: International Data Corporation - IDC)

That means fewer and fewer people will accessing the Internet from a desktop computer and more of them will be using mobile devices. 

Is your association or chamber...

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4 Ways To Prevent Your Members From Finding Value In Your Association

We know that one of the main reasons businesses join associations and chambers of commerce is to help them grow their business.   In fact, it's probably the only REAL reason that they join.

Think about the ways your association helps members grow their business and provides them with value.   Despite everything you know about why most members join, the truth is that each member has their own reasons for joining and a certain set of expectations for what value they'll receive from...

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Should Your Association Change Your Processes Or Your Software?

Should your association change your process or your software?On the list of inevitable things after death and taxes, change ranks right at the top. Any association or chamber of commerce seeking to maintain their relevance, grow their organization and drive success for their members are going to have to change something.

But knowing what to change can certainly be a challenge for associations seeking to become a key partner in their members' success.

Launching a significant software change for association or member management, a new website, or content...

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WebLink Summit: Innovation & Expertise To Drive Your Association's Success

Innovation, Expertise and Knowledge to Drive Your Association's SuccessFor more than a decade, the WebLink Summit has delivered a unique learning experience for forward-thinking business associations and chambers of commerce.   WebLink will once again host this marketing, technology and social media conference October 1-3, 2014 at the JW Marriott in Indianapolis.

Why is the WebLink Summit different?    Our focus and our attendees.

While we offer how-to sessions on using WebLink's membership management software, we go much deeper to help you drive success for your...

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Client Spotlight: 12 Reasons Property Management Association of West Michigan Chose WebLink

By Tao Stadler, Senior Membership Management Executive

At WebLink, there’s really nothing better than a client sharing their success story with us. As a former association professional staff member myself, I love hearing how something we’ve done---whether it’s our software or our team—has helped a client improve their association.

With more than 600 associations and chambers of commerce using our membership management system and integrated websites, we get this type of input quite frequently but...

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How to Host a Great Webinar For Your Members

Host a great webinar for your membersWebinars allow you to bring members together without having to meet at a physical location. The benefits can include: elimination of travel time and costs, ability to record and watch later, and fewer logistics to consider without the need for a venue, meal planning, etc.

Here are some ways you can ensure a fantastic webinar for your members.

Choose a great topic – Make sure you have a specific topic in mind, and an outline to follow. Participants want to know what the webinar is about, and what...

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Best Practices for Measuring Member Engagement

Measuring member engagement has become a hot topic among associations and chambers of commerce looking to better understand their members and drive more revenue through sponsorships, advertising, new member sales and member retention.

Recently, Associations Now published two articles on the challenges that associations are facing in measuring member engagement.  You can read the articles here and here.  A recent survey by Tate & Tryon, Membership Metrics: A Review of Current and Best Practices,...

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Webinar: 5 Steps to Growing Your Membership Through LinkedIn

Associations and chambers of commerce have long provided outstanding learning and networking opportunities to help their members grow their businesses.

As social networks such as Facebook, Twitter and LinkedIn have gained massive popularity, some associations and chambers have felt threatened by these networks' ability to provide their members with a vast amount of resources and information, incredibly fast.

Other member-based organizations, though, are jumping into social media and using LinkedIn...

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30 Ways to Save Money on Your Next Association Event

Events can be a great member benefit but without the proper planning can become a huge expense. Here are 30 great ways to save money.

  1. Know your budget. Before you start any of the planning, know your budget so you can keep priorities in order.
  2. Plan your event early. When vendors still have a lot of availability, they are much more willing to work with you on price and may be able to include a few "extras" at little or no cost.
  3. Be flexible on dates. Rates can vary greatly by the time of year, day of...
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