Chamber Website Development

New eBook: Overcoming the 5 Ways Your Website Lets Your Members Down

Your website is the face of your organization. It is accessible to visitors 24 hours a day, 7 days a week, any time and any place. It provides any one and every one, including both prospective and current members, with the most comprehensive information about your association. Yet, its maintenance and management are too often pushed to the bottom of your staff's never-ending to-do list. 

In today's tech-driven and mobile world, consistently contributing to your association website development,...

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Webinar Recap: 3 Key Strategies For Growing Your Membership in 2014

Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "3 Key Strategies for Growing Membership in 2014."  

As associations kick off the new year, many organizations have new goals for selling memberships, increasing retention or creating additional non-dues revenue.   Staff and board members of your association probably have lots of great ideas about what your association should be doing to reach your goals.

The trick is to understand which of those ideas...

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Top Questions About Websites That Disappoint Your Association Members

How your website lets your association members down.Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "5 Ways Your Website Lets Your Members Down."  

With websites being a critical component of associations' marketing and communications plans, many organizations don't realize how their websites can be disappointing their members and adversely affecting member retention and new member sales.

The webinar detailed some of the common mistakes associations make with their websites, how those mistakes affect...

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Top Questions About Content Marketing for Associations

Content marketing for associationsLast week, WebLink hosted a webinar for business associations and chambers of commerce titled, "6 Ways to Produce Content That Members Value."

As associations seek to maintain their relevance for their target audience, more and more organizations are turning to content marketing to create additional value for their members.  While most associations understand they must deliver real benefits to their members to improve member retention and drive new members sales, many associations are unsure of...

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Top Questions: Mistakes Associations Make When Using Their Membership Database

Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "5 Mistakes That Haunt Associations When Using Their Membership Database."

The webinar detailed common mistakes that associations make with their membership database, demonstrated solutions to the problems and showed ways to use your association management software (AMS) to provide better service to your members.

During registration for the webinar, we asked attendees some questions about their current...

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Is Your Association Missing Out On These 3 Benefits of A Mobile Website?

Don't be left behind. Create a mobile website for your association.More than half the mobile phones sold today are "smart phones" that can access the Internet. The tablet market is expected to grow by nearly 80% over the next four years, while the smart phone market is expected to grow by 70%.  And, the desktop PC market is expected to shrink by about 8%. (Source: International Data Corporation - IDC)

That means fewer and fewer people will accessing the Internet from a desktop computer and more of them will be using mobile devices. 

Is your association or chamber...

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Best Practices for Measuring Member Engagement

Measuring member engagement has become a hot topic among associations and chambers of commerce looking to better understand their members and drive more revenue through sponsorships, advertising, new member sales and member retention.

Recently, Associations Now published two articles on the challenges that associations are facing in measuring member engagement.  You can read the articles here and here.  A recent survey by Tate & Tryon, Membership Metrics: A Review of Current and Best Practices,...

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How to get your members’ attention

You and your members are subjected to a staggering amount of marketing messages every day.  In fact, estimates for the number of images and marketing content we see each day range from 500 messages more than 5,000!  That is a ridiculous amount of information for your association or chamber of commerce to compete against.

How can you make sure your organization can cut through the clutter to deliver value to your members?  Below are some tactics you can use to help your message stand out so...

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Creating the Right Content for Your Association's Content Marketing Strategy

As an association or chamber of commerce, you have a wealth of relationships and information available to share with your members, which can be both a good and bad thing when it comes to creating content. While you have great information to pull from, it can sometimes be a bit overwhelming to know where to focus your association’s content marketing efforts.  Blog posts, news articles, contributing to newspapers, opinion pages, industry journals, Facebook posts, LinkedIn pages...the list is...

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Why Website Advertising is a Great Benefit for Chamber Members

Your website is one of the best marketing opportunities your members have available for growing their businesses. In fact, many of our clients' members say the exposure they gain from the chamber's website is worth the price of dues renewals each year.

So, how can you make your website even BETTER for your members?   Online Advertising!

Offering online advertising on your chamber’s website to your members is an excellent way to provide additional value to your members beyond the directory...

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Top Questions About Mobile Strategies For Associations

Earlier this week, WebLink hosted a webinar for business associations and chambers of commerce titled, "How to Succeed in a Mobile World - Use the Growth of Mobile to Better Serve Your Members."

WebLink's Senior Website Designer Benji Craig showed attendees how the explosion in the use of mobile devices is driving business associations to rethink how they deliver information to their members, prospects and the communities they serve.

During registration for the webinar, we asked some questions...

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Top Questions About Selling Memberships & Sponsorships For Associations

WebLink recently hosted a webinar for business associations and chambers of commerce titled, "10 Mistakes Associations Make When Selling Memberships and Sponsorships."

WebLink's Senior Membership Management Executive Tao Stadler has worked with chambers and associations for more than 15 years.  During the webinar, he shared with attendees some of the common mistakes he's seen associations make that hinder the organization's ability to grow and strenghen their business.

Many times membership sales...

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Top Questions About Using Google Analytics For Association Websites

WebLink recently hosted a webinar for business associations and chambers of commerce titled, “Advanced Google Analytics: Top 10 Things Your Association Should be Measuring (But Probably Isn't).”  WebLink's Senior Website Designer Benji Craig showed attendees how to build their own "website empire" and led them through some of the more advanced ways of measuring website traffic and how that information can be used.

The response was incredible and truly demonstrated the need among member-based...

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Online Membership Directory Best Practices: What Makes WebLink Local So Effective?

By Bryan Long, Relationship Manager

Is your chamber of commerce or business association website doing all it can to promote your members? Could you be improving member retention, generating more leads for members, producing more revenue, or even increasing event attendance with a more powerful website and online membership directory?

The single biggest reason businesses join your organization is to gain more business.  Through networking, professional learning opportunities and the exposure gained...

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Free Chamber of Commerce Website Resources - The Join Button

What is the one thing your Chamber of Commerce website can't do? Lose a prospective member of course!

If your website is the 24/7/365 salesperson it's supposed to be, you need to make sure there is no chance a prospect is going to walk away because they can't find your join button. This button will lead your site visitor to your defined target page to be a member. The resulting page can also serve as a sales pitch to why they should become a member and what the ROI is for membership.  Here is an...

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Being A Chamber Member Is Good For Business - Advertising With the Chamber is Even Better

By Joe Scaggs, National Sales Manager for WebLink Digital Media

Recently, The Schapiro Group, an Atlanta-based strategic consulting firm, released a national survey of 2,000 adults that indicated significant benefits for businesses active in their local Chamber of Commerce. The full results of the survey can be viewed on the ACCE website, but I’ll try to be helpful and cover a few of the highlights for small businesses.   

When a small business is active in a Chamber of Commerce:

  • Consumers are 49%...
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Association Websites: 6 Tips for a Successful Website Redesign

A couple of weeks ago, I wrote about vendor vs. partner relationships in regard to associations and their members. Today I want to expand on that and talk about how a redesign for your association’s website can help support your efforts.

Of course, having a website is important. But having an effective website can mean more members, more engaged members, higher retention, and more non-dues revenue.

Are you considering a new association website? Here are six tips for establishing a website that...

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How to Quickly Get Referrals from Your Members

Aaron Cox - Membership Management Specialistby Aaron Cox, Membership Management Specialist

I have seen the puzzled look on the faces of board members, volunteers and sadly even staff at chambers of commerce and business associations when asked the question, “Do you know anyone else that would benefit from membership in your organization?”

While referrals are one of the best ways to generate new membership sales, existing members often understand the value they receive from the organization but can’t always readily see the same benefits for...Read More » »

Chambers of Commerce: Give your members something to talk about

In a blog post last week, I shared part of my presentation from the Florida Association of Chamber Professionals 90th Annual Meeting, titled "Social Media Strategy for Impacting Member Sales & Retention."

In that post I discussed how tools like the Facebook Like button and others can help make your chamber's website content more "sharable" to encourage your members, fans and followers to post your content on other networks.

How can you get them to share your content, though?  Well...let's give... Read More » »