Tuesday, July 6, 2010 by
your chamber of commerce or business association moved to a new
location, you'd probably let your members know, right?
You'd send them some emails - maybe even send some "snail
mail." You might even hang a sign on your old office letting
visitors know that you've moved to a new location.
So, when you change your website, do you let your members know
about all the changes?
Most chambers of commerce and business assocations launch new
websites by telling members in their print newsletters...Read More » »
Thursday, May 20, 2010 by
We know that one of the main
reasons companies join chambers of commerce is to increase their
business. And the exposure your members gain via your website
is the single largest way you can promote them and drive traffic to
The value that members receive from exposure on - and traffic from
- your chamber’s website often justifies their membership renewal
each year. And, that value can be used to acquire new
members, plus generate non-dues revenue through website
With...Read More » »
Friday, March 5, 2010 by
Recently, the Thousand Oaks-Westlake Village Regional Chamber of
Commerce changed is name to the Greater Conejo Valley Chamber of
Commerce to create broader appeal for the region it serves.
Read a brief article about this change
While the new name is certainly a bit easier to type and say,
I was curious as to how those various place names could
potentially drive traffic to the chamber's website.
Using Google's Keyword Tool,
I looked for the monthly search
volume for each of the areas...Read More » »
Thursday, March 4, 2010 by
In the past year, I've seen dozens of chambers of commerce
dramatically increase their use of social media, especially Twitter
and Facebook. I've noticed a few chambers of commerce
that have truly created their own community
followers on Twitter, too.
These chambers not only promote their own events and news, but they
highlight their members (using their Twitter IDs) and they engage
them with conversations. And, their members even end up
promoting each other in addition to recommending...Read More » »
Friday, February 26, 2010 by
Zionsville IN Chamber of
(just northwest of Indianapolis) recently
announced a new marketing initiative using technology to promote
their community. However, several of the community's
business owners are not exactly enamored with the plan.
Read the full article here.
The Chamber has purchased advertising on electronic billboards at
the baggage claim area of Indianapolis International Airport.
While this is a technology used by many companies to reach their
target audience, I...Read More » »
Wednesday, December 2, 2009 by
Within the past two years, we’ve seen well-established
newspapers fold as readership numbers plummet. The culprit? The
internet, of course. As this CNN article
points out, newspapers are
“losing their relevance in the lives of a majority of Americans,
particularly younger readers.
And this trend isn’t isolated to just newspapers – it affects
chambers of commerce and business associations. Today, the North
Carolina Chamber of Commerce (a WebLink International
announced they will cease...Read More » »
Monday, November 2, 2009 by
Today I came across this article
that gives a glimpse into the
spending habits of consumers. It’s obvious that discounts motivate
buyers, but did you know it takes less to motivate young
professionals?YP’s said discounts as low as 10% would make them willing
to spend. Comparatively, it would take a discount of nearly 30% to
get the affluent to “open their wallets”.
So, why should you care? Members join associations and chambers of
commerce primarily to grow their business. And allowing...Read More » »
Wednesday, October 7, 2009 by
this week I posted
Part 1 of 10 Things Chambers of Commerce Can Do To Improve
Today, I continue with Part
2.5. Cross promote your social media activities
You’ve probably got a Twitter account, a blog, a Facebook page and
a LinkedIn profile. You might even have a Flickr account or a
YouTube channel. How will your site visitors know about these
unless you tell them? Include social media icons on your home page
(every page would be better) and link them to your...Read More » »
Wednesday, October 7, 2009 by
few months ago, I wrote about the Pitfalls of Social
for chambers of commerce and associations. Since then
I've had some great conversations with staff from chambers and
association about how to avoid these pitfalls and use social media
to strengthen their brands and engage their members.
Recently, I found this post by B.L. Ochman about Three Top Ways to Damage Your Brand With Social
She makes some good points about ways you could
negatively impact your organization with the...Read More » »
Monday, October 5, 2009 by
works exclusively with chambers
of commerce, business associations and membership organizations, I
get to see and use chamber websites every day. And, since I
managed the Las Vegas Chamber of Commerce website for eight years,
I remember all the challenges of keeping a chamber website up to
date and relevant.
Recently, I was asked what things most chambers of commerce could
do to improve their sites. I thought this topic would make a great
"top 10" list for the WebLink...Read More » »
Monday, September 14, 2009 by
perusing the U.S. News and World Report’s website today I came
across a few lists of “Bests” --
America’s Best Places to Find a Job
10 Best Places to Grow Up
, etc. And yet, when I went to some of
those city’s websites, there was no mention of these honors -- a
missed opportunity for the chambers of commerce, the visitor’s
convention bureaus and any other city website really.
Maybe my college liked to brag too much, but whenever something
like this was announced and we were on the list,...Read More » »
Tuesday, September 8, 2009 by
I keep hearing that when individuals search for businesses within a
community, the first place they go is to the chamber of commerce
website. But what if that individual doesn’t know what a
chamber of commerce is?
While this may seem absurd to
some, I’ll admit my ignorance – before working for WebLink, I did
not know much about chambers of commerce, let alone that
chambers are a trusted business search engine
the sad reality is that most of my generation is missing out on the
valuable...Read More » »
Tuesday, September 1, 2009 by
Recently I sat in a conference call with the Greater Miami Chamber of
. As WebLink’s Benji Craig was explaining the
importance of SEO to their chamber, it hit me – this really is
Before I joined the WebLink team, I knew nothing about chambers
convention and visitors bureaus or business associations. It was
almost embarrassing learning about these organizations and
realizing what a great resource I had been missing out on. Whenever
my friends or I would plan a trip...Read More » »
Friday, August 28, 2009 by
the past few weeks, I've spent quite a bit of time talking face to
face with chamber of commerce executives, both at the American Chamber of Commerce
(ACCE) Convention and the Western Association of Chamber
(W.A.C.E.) Academy. We've talked about
improving retention, increasing new members sales, generating
non-dues revenue and more. But by far the hottest topic has been
I find it puzzling that so many chambers of commerce are still
"holding off" on using...Read More » »
Monday, August 10, 2009 by
WebLink is proud to announce the winners of our big contest
conducted at the American Chamber of Commerce Executives (ACCE)
Convention in Raleigh, NC. Please read on to see if any
of your peers were winners.iPod touch
Dolores Simon – Chicagoland Chamber
Garmin Nuvi GPS system
Rebecca Trujillo – Albuquerque
Economic Development, Inc.
Flip Digital Video Camera
Kelley Schiesl – Dubuque Area
Chamber of Commerce
Read More » »
Steward Sandstrom – Kalamazoo Regional Chamber of Commerce
Dick Rush – The...
Thursday, August 6, 2009 by
Last week at the American Chamber of Commerce Executives
(ACCE) Convention in Raleigh, I sat in on Rahaf
's presentation on how the Obama campaign used social
media, websites and email to connect to and engage voters during
the 2008 Presedential Election.
She explained several ways that the campaign created online
connections to facilitate offline actions by voters. These
included extensive use of technology and social media such as
Facebook, Twitter and YouTube, a dedicated social...Read More » »
Monday, July 20, 2009 by
will be exhibiting at the American Chamber of Commerce Executives
(ACCE) Convention in Raleigh, NC July 30 and 31.
If you’re attending this conference, please stop
by the booth (#224) to say hello.
We’ll have at least 8 staff members
, Mike Bryan
, Pam Sefrino
We’d like to hear about the challenges your chamber of commerce is
facing during these uncertain economic times and how you are
working to...Read More » »
Monday, June 8, 2009 by
WebLink International will host a webinar on July 22 titled "Top 5
Reasons to Use Member Segmentation to Drive Your Marketing
Strategy." Cathi Hight
of Hight Performance Group
, WebLink's vice president of
marketing will demonstrate ways you can use technology to learn
more about your members.
This webinar will show you ways to use your membership management
software plus your website and survey data to analyze and define
your ideal target market for members. You'll learn how...Read More » »
Friday, May 8, 2009 by
A couple of weeks ago, I posted
The Social Media Quartet
, the four social media tools used most
often by marketers - Twitter, Blogs, LinkedIn and Facebook.
Now that you've mastered the Quartet, are you ready for the encore?
In that post, I mentioned the Social Media Marketing
. After the social media quartet, YouTube
was the next most frequently
At YouTube, several chambers of commerce have created their own
"channel" where they can add new videos, share...Read More » »
Monday, April 20, 2009 by
Next week, I'll be doing a webinar for the ACCE titled, "Web
2.0 Marketing Metrics for Your Chamber.
" It will be on
Tuesday, April 28 at 1:00 PM Eastern time.
I've been doing research on how to monitor and measure your website
traffic and your use of social media in the "web 2.0" world.
As you would expect, there is a huge amount of information out
there. This could easily be a 3-4 hour session.
So, to keep it to one hour I'll be focusing on:
Read More » »
- New ways of looking at your website traffic