Chamber Website

What are the Benefits of Using Chamber Membership Software?

Your membership database is your Chamber's most valuable asset. So choosing the right technology to keep track of all of your member data is crucial. The most robust Chamber Membership Software solutions out there can provide you with a variety of features for creating efficiencies, increasing new member sales, improving retention, and generating more non-dues revenue.

So, how could your Chamber benefit?

Seamless Integration

Choosing to run your Chamber on Chamber Membership Software makes life...

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How to get your members’ attention

You and your members are subjected to a staggering amount of marketing messages every day.  In fact, estimates for the number of images and marketing content we see each day range from 500 messages more than 5,000!  That is a ridiculous amount of information for your association or chamber of commerce to compete against.

How can you make sure your organization can cut through the clutter to deliver value to your members?  Below are some tactics you can use to help your message stand out so...

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Have You Hugged Your Membership Database Today?

I've been working for and with chambers of commerce, associations and membership organizations for nearly 20 years. I've never seen anyone hug their computer, let alone hug their member database. Oh sure, there have been some who've said they LOVE their database (WebLink clients, of course!), but mostly it's viewed as a necessary evil.  Let's change that!

First, why do you have a database? Or member management software? Or a customer relationship management system?

What do you do with it?  Do...

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Get more fans. Improve retention. And vice versa.

Retention. It's a key indicator for most chambers of commerce and business associations.  The factors that drive retention also drive just about everything else about the financial health and growth of your member-based organization.  Revenue. Sponsorships.  Event attendance. New member sales.

Higher retention means more satisfied members, more connected members and more word of mouth advertising for your organization.  

And more fans.

Fans.  Not just Facebook "fans," but someone who...

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Why Chambers and Associations Have A Content Marketing Advantage

I've recently had some great conversations with chambers of commerce and business associations on how they can use content marketing to engage their audience, drive new member sales and improve retention.   Some staff at these associations have suggested that they simply can't compete with online entities for delivering valuable content to their members.

I disagree. 

In terms of the sheer volume of content - no, associations and chambers will not be able to compete with the entire internet.

But, if...

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Creating the Right Content for Your Association's Content Marketing Strategy

As an association or chamber of commerce, you have a wealth of relationships and information available to share with your members, which can be both a good and bad thing when it comes to creating content. While you have great information to pull from, it can sometimes be a bit overwhelming to know where to focus your association’s content marketing efforts.  Blog posts, news articles, contributing to newspapers, opinion pages, industry journals, Facebook posts, LinkedIn pages...the list is...

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Using Google Analytics for Chambers and Associations

Many chambers of commerce and associations understand the importance their website plays on driving new member sales, improving member retention and generating non-dues revenue.   Your website is your single largest communications tool and has a far greater reach than your emails, newsletters, events and advertising efforts - combined.

Frequently, though, the staff members of chambers and associations are busy providing services to your members and may not have the expertise to be a full-time...

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Why Website Advertising is a Great Benefit for Chamber Members

Your website is one of the best marketing opportunities your members have available for growing their businesses. In fact, many of our clients' members say the exposure they gain from the chamber's website is worth the price of dues renewals each year.

So, how can you make your website even BETTER for your members?   Online Advertising!

Offering online advertising on your chamber’s website to your members is an excellent way to provide additional value to your members beyond the directory...

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Learn from the businesses that DON'T join your chamber of commerce

If your chamber of commerce is like most, you go through a certain process to sell memberships to local businesses.  At some point in this process, the business will decide to join or not to join.  

If the business joins, you can be well on your way to recording information on why they joined so you can deliver benefits to them and gain valuable member intelligence.

But what if they don’t join?  What can you learn from these businesses?  Plenty!

Let’s start with this, “Why not?”  Ask them why they...

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Webinar - Advanced Google Analytics for Chambers and Associations

In May 2013, WebLink hosted a webinar on Advanced Google Analytics for Associations titled, "Top 10 Things Your Association Should be Measuring (But Probably Isn't)."  Nearly 500 association executives from across the country registered and the response was incredible.  Questions after the webinar ranged from "How much does Google Analytics cost?" to "How can I implement on-page tracking scripts to better understand our visitor's level of engagement?"

At the American Chamber of Commerce...

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Nation's Best Chambers Are WebLink Clients

On July 24, The American Chamber of Commerce Executives (ACCE) recgonized the national best chambers of commerce during the organization's annual convention in Oklahoma City.   The ACCE's Chamber of the Year program is the nation’s only award recognizing the dual role chambers of commerce have in creating both leading businesses and communities

We are proud to announce that two WebLink International clients were named the 2013 Chamber of the Year: Glenwood Springs (CO) Chamber Resort Association ...

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Your Association Brand: Is it Credible?

While walking into the American Heart Association, you cannot help fixating your eyes upon the massive heart logo that embodies the AHA’s existence. The AHA’s brand conveys a feeling of strength, health, and expertise.

Similarly, the United Way logo consists of one cupped hand holding a human, demonstrating their affinity for showing mankind generosity during times of need.

These two examples of well-established association make a strong connection between their logo and their brand. Due to their...

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The Future of Association Management Software

By DJ Muller, President & Founder, WebLink International

Association management software (AMS) is the term used for software that helps trade and professional associations run their operations.  For the purposes of this article I am going to assume you know how associations operate.

The primary benefit of software dating back decades is to save time.   Being “more efficient” was - and still is - the primary benefit software provides for many associations.

Being more efficient for associations means...

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Top Questions About Mobile Strategies For Associations

Earlier this week, WebLink hosted a webinar for business associations and chambers of commerce titled, "How to Succeed in a Mobile World - Use the Growth of Mobile to Better Serve Your Members."

WebLink's Senior Website Designer Benji Craig showed attendees how the explosion in the use of mobile devices is driving business associations to rethink how they deliver information to their members, prospects and the communities they serve.

During registration for the webinar, we asked some questions...

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Thinking Mobile? Why A Responsive Website Design Should Be In Your Association's Future

Imagine you're building your dream house. A 4 bedroom, 2.5 bath, 2-car garage, with a pretty little white picket fence out front and the defining centerpiece - a huge bay window to watch your kids play in the yard.

Your builder is a reputable contractor with great references, as well as a membership in the local chamber of commerce and home builders association, but he has a problem. You have informed your builder that you want the bay window to get bigger each year so you can take in more and...

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Top Questions About Selling Memberships & Sponsorships For Associations

WebLink recently hosted a webinar for business associations and chambers of commerce titled, "10 Mistakes Associations Make When Selling Memberships and Sponsorships."

WebLink's Senior Membership Management Executive Tao Stadler has worked with chambers and associations for more than 15 years.  During the webinar, he shared with attendees some of the common mistakes he's seen associations make that hinder the organization's ability to grow and strenghen their business.

Many times membership sales...

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Leading Chambers of Commerce Recognize Value of Social Media

Over the past few years, I’ve had the honor of delivering marketing, technology and social media presentations to chamber of commerce executives at state, regional and national chamber of commerce conferences.  

During those presentations, I’ve often said that chambers of commerce were the original social networking platform and for chambers to continue to provide value to their members they needed to embrace social media as an additional communications tool.  

Since the rise of social media...

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Top Questions About Using Google Analytics For Association Websites

WebLink recently hosted a webinar for business associations and chambers of commerce titled, “Advanced Google Analytics: Top 10 Things Your Association Should be Measuring (But Probably Isn't).”  WebLink's Senior Website Designer Benji Craig showed attendees how to build their own "website empire" and led them through some of the more advanced ways of measuring website traffic and how that information can be used.

The response was incredible and truly demonstrated the need among member-based...

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Easy to Understand and Actionable Google Analytics Reports for Associations

I was recently made fun of for saying "Google Analytics is cool!" I guess I could see someone saying that, but I could easily say the same thing about people who think hockey is cool. People tend be scared, and ridicule, what they don't understand and I don't know a thing about hockey - with the exception that David Beckham is the best player in the league, right?

Understanding your website is not only cool, it’s really smart.

If you're looking for way to uncover value from your association...

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What is a good bounce rate for my association's website and why would I want it?

Managing your website analytics is already difficult, but when you don’t understand the traffic metrics, then it’s just about impossible.  Bounce rate is a commonly misunderstood metric.

What is a good bounce rate?What is a Bounce?

A bounce is a visitor who arrives on your site, views one page, and immediately leaves your website. By this definition, the bounce rate is the total number of visits with only one page view divided by the total number of visits to your site.

The key word in the definition is “page”.  Most people...

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