While perusing the U.S. News and World Report’s website today I came across a few lists of “Bests” -- America’s Best Places to Find a Job
, 10 Best Places to Grow Up
, etc. And yet, when I went to some of those city’s websites, there was no mention of these honors -- a missed opportunity for the chambers of commerce, the visitor’s convention bureaus and any other city website really.
Maybe my college liked to brag too much, but whenever something like this was announced and we were on the list, it became a top story on the homepage. Does your chamber of commerce or business association ever put links to third party reports on your website, or does your news section only contain content written by chamber/association staff? If it’s the latter, there are still ways for you to promote the great news from other sources yourself – by writing a press release, writing a response to the report, etc. Finding ways to boast about your organization on your website is a great way to capture potential new residents and potential new chamber members or association members.
You might be wondering what I mean by potential residents. Well, when I was looking for a job right out of college, my biggest concern was location
. I figured that after I found a city I wanted to be in, the job search would follow suit. (A sort of ‘If you build it, he will come’ mentality :) ) And I’m not alone. My experience with a lot of my friends has been that young professionals want to live in certain cities -- not we want to move to a place because of a job (although sometimes that is what ends up happening).
Picture this. A college student/recent graduate has found your website thanks to your high SEO
when he or she types your area into an internet search. This person sees the pictures of your area on your homepage and likes it so far. Then, on the homepage there is a blurb that says “One of America’s Best Places to Find a Job!
” You better believe that young professional is more likely to consider relocating to your city with that kind of news! (BTW - Is Your Website Attracting Young Professionals?
But, even if that person ends up somewhere else, they become a prospect for local tourism
. Sometimes things don’t work in our favor to allow us to live in the cities we want, but that’s what vacations are for, right?
So don’t hold back. Make sure visitors to your website know not only the value of your chamber of commerce or business association, but also the value of your community!