Community Website Development

Increasing website traffic to your association’s website can mean more member sales, improved member retention, and increased non-dues revenue for your association. With the right visitors to your website, you'll achieve your goals and have happier members. Though there are dozens of methods that promise to help you to increase website traffic, we recently did an analysis of our client websites and found the following 8 best practices.

In fact, we found that on average, our clients experienced a 6...

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A couple of weeks ago, I wrote about vendor vs. partner relationships in regard to associations and their members. Today I want to expand on that and talk about how a redesign for your association’s website can help support your efforts.

Of course, having a website is important. But having an effective website can mean more members, more engaged members, higher retention, and more non-dues revenue.

Are you considering a new association website? Here are six tips for establishing a website that...

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While perusing the U.S. News and World Report’s website today I came across a few lists of “Bests” -- America’s Best Places to Find a Job, 10 Best Places to Grow Up, etc. And yet, when I went to some of those city’s websites, there was no mention of these honors -- a missed opportunity for the chambers of commerce, the visitor’s convention bureaus and any other city website really.

Maybe my college liked to brag too much, but whenever something like this was announced and we were on the list,...Read More » »

A while back I posted about Five ways your chamber can use Twitter. With the recent increase in chambers of commerce using Twitter, I've seen some great examples of how chambers can use Twitter.  I thought I'd share some of them with you.

Promote your members

Several chambers of commerce use Twitter to announce when local businesses join.  Below is an example from the Stillwater OK Chamber. In this example, they are also providing the member's address and a link to their website.   You...Read More » »

Our clients and prospects continue to ask about blogging.  Should we blog? How do we blog? What would we blog about?  How will it benefit us and our members?    I’ll get into more detail below, but first let me say “YES,” chambers should blog. 

1.    Communication that engages your members.   Just a few years ago, we were saying “every chamber needs a website.”  Now it’s “every chamber needs blog.”   Your current members are becoming more tech savvy every day.  And, the young professionals you hope...

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