In this post from the "List of Best and Worst practices for designing a high traffic website" we're talking about Keyword Proximity.
9. Keyword Proximity
When we're talking about keyword proximity, we're simply talking about how close your keywords are to each other. Now this really is only an issue if your target is a multiple-word keyword like this - Chamber Membership Management Software.
The key to this is to get your text as close as you can to each other. You'll still get some value from having the words even if they're not next to each other, just not as much.
Here is an example of a great example of keyword proximity:
Today’s member-based organizations need far more than chamber membership management software....
Here is an example that is ok:
Today’s chambers need far more than membership management software....
As you can see from the first example, we have all of the target words together and the second line has all of the keywords, but they're separated by other text.
As we'll discuss later, there are other words you'll want to use that are similar (secondary keywords) to your targets so you're not saying the same thing over and over and over! =)
Up next: Keyword phrases