Next up on the "List of Best and Worst practices for designing a high traffic website" is the use of keywords in the beginning of a page.
The beginning of the document can be really important when it comes to what is indexed by the search engines. According to the guys at WebConfs.com, this might not play as big a role as the other keyword-related topics, but still is important.
Once again, we'll stay home for our example and use the WebLink Case Studies page.
Screen Capture from WebLink Case Studies Page:
Screen Capture from Google Results - WebLink Case Studies:
You'll see that the same text that is on our page is showing up in the indexed results of the Google results from a search on "WebLink Case Studies".
Another small point to make on this topic is when you're in the process of developing a new website for your association or chamber of commerce, be sure that your developer is considering the elements placement from the indexing standpoint.
Next on our list: Keywords in <alt> tags