Most associations understand the importance their website plays creating a strong brand and delivering communications to your members. After all, your website is your single largest communications tool and has a far greater reach than your emails, newsletters, events and advertising efforts - combined.
Frequently, though, the staff members of business associations and chambers of commerce are busy providing services to your members and may not have the expertise to be a full-time website data analyst.
Fortunately, Google Analytics makes measuring traffic on your website easy - and it's free to boot. Still, there can be many different reports and information to review, and most associations don't look beyond the basics of page views, site visits and time on site.
And yet, by acting on the data gleaned from your website, you can gain fantastic insight into your site visitors and make better decisions for your marketing efforts going forward.
WebLink International has designed more than 500 websites for associations, chambers of commerce and member-based organizations and we've seen member-based organizations create highly engaging websites by truly understanding the impact their website has on their entire business.
That's why we're offering this free eBook - to show you how you should be using Google Analytics to track the success of your marketing efforts, allowing you to make better decisions on how you spend your limited time, resources, and money.
In this eBook you will learn:
- The metrics you should be looking at, and how to access them within Google Analytics.
- How to identify areas of improvement on your website.
- The latest changes to Google Analytics, and how the new upgrades will affect your organization.
We recently presented this topic as a webinar and we've had numerous requests for additional information. With so many associations needing to do more with less and asking staff members to perform multiple roles, this eBook can help your team understand what's truly happening on your website.
Don't miss this opportunity to start seeing your efforts pay dividends. Download the eBook now.