Today I came across this article that gives a glimpse into the spending habits of consumers. It’s obvious that discounts motivate buyers, but did you know it takes less to motivate young professionals?
YP’s said discounts as low as 10% would make them willing to spend. Comparatively, it would take a discount of nearly 30% to get the affluent to “open their wallets”.
So, why should you care? Members join associations and chambers of commerce primarily to grow their business. And allowing your members to display coupons on your website is another way your organization can help them convert your site visitors into consumers. With membership management software like WebLink Connect from WebLink International, you have the ability to track the number of times a coupon is viewed, which is a great way to show VALUE to your member.
You can even go a step further and use Twitter as another way to promote your member’s discounts. The best part, Twitter links can be tracked too. (Check out if your chamber or association is “Twitter-worthy").
Everyone’s budgets are shrinking; coupon clipping is no longer just for soccer moms. So be sure to help turn your audience into motivated consumers for your membership by promoting not only their business, but also their discounts.