Integrated Website Solutions

It's that time again where we all reflect on our successes and failures of the previous year and create a list of things we promise we're going to do differently in the next year.

I'm feeling great about 2013 and excited about what the new year will bring at WebLink. My optimism remains despite the fact that I just Googled 'New Years Resolutions Success Rate' and found that according to a 2007 study by Richard Wisemen from the University of Bristol, 88% of resolutions fail.

On the brighter side,...

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By Joseph Loria, Vice President, Advisory Services

In the financial world, investments are expected to return profit and pay dividends. Do you feel the same about your member management software?  Likely not.  More disturbing, research from Forrester Group  shows that only about 33% of customer relationship management (CRM) system implementations are deemed a success. So, why do so many fail? Surprisingly, only a third of the failures are due to the technology itself. The majority is related to...

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The user experience of your association website reflects who your organization is, what it has to offer members, and represents your credibility in the industry. If it is hard to navigate, difficult to understand or isn’t engaging, you can count on any traffic you have driven to your association website to go somewhere else. How can you improve the user experience of your website? Here are five proven methods for doing just that.

1. Integrate with your membership database software. Nothing is worse...

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Increasing website traffic to your association’s website can mean more member sales, improved member retention, and increased non-dues revenue for your association. With the right visitors to your website, you'll achieve your goals and have happier members. Though there are dozens of methods that promise to help you to increase website traffic, we recently did an analysis of our client websites and found the following 8 best practices.

In fact, we found that on average, our clients experienced a 6...

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By Beth Gannett, Membership Management Specialist

At the ASAE Membership Marketing Conference last month, at a session based upon association website design, they took an informal survey.  The question was posed to the room asking when the last time each organization had redesigned their website.  Most of the associations in the room said they hadn’t made a significant design change to their site in five years or more! If it’s time for your association to think about a new website design, here...

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What do Velveeta, the movie 'Clueless' and a margarita maker all have in common? They all made an appearance at the WebLink Summit last week.

This year was my first Summit and while I may be a little biased because I helped plan the event, I thought it was truly amazing. There was such a great mix of fun, membership database training, innovation, and best practices.

It may sound a little cheesey but my favorite part of the Summit was meeting clients. Previously, I had the opportunity to talk to...

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Each year, the WebLink Summit brings together business association and chamber of commerce executives from around the country to discuss ways they can use technology to improve their organizations.

This year's WebLink Summit will be May 30-June 1 at the brand-new JW Marriott in Indianapolis. The WebLink Summit is far more than a software user’s meeting – it’s a unique marketing, technology and social media conference designed to help associations and chambers of commerce use technology to market...

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If you're like most business associations and chambers of commerce, you're using a Facebook page to broaden your communications and engage your audience where they already are - on social media.

The average user in the U.S. spends about 8 hours/month on Facebook. As Facebook continues to become THE place where people learn about news and find information about companies, it is reasonable to think that your audience may someday visit your Facebook page to learn more about your association - maybe...

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Your association database is the single most important asset your organization owns.

Many associations and chambers of commerce don't hold patents, produce products or create proprietary information, such as extensive research projects or detailed industry reports.  However, the collection of data in your membership database IS a propriety asset.

This data is unique and extremely valuable to your organization.

Your membership database software should contain everything you need to manage your...

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The old display funnel of advertising.  Isn’t it great? 

It’s simple. It’s effective. 

And yet, still, sometimes members advertising on chamber of commerce and association websites have trouble getting their ad to result in action. Some members continue to advertise the same way, year after year, throwing images on backgrounds and phone numbers over pictures, instead of thinking about how the ad will move prospective customers through the funnel.

Display advertising brings conversions of people who...

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Well, it's week 3, discussing Competition in the book, Search Engine Optimization: An Hour a Day.

There is only one website that can rank #1 for each keyword search, making SEO a constant tug of war. So, what can associations be doing about their competitors?

Find out who is competing with your association website and what you can do to rank higher. As I recently heard in a meeting about SEO - You don't have to be able to run as fast as the bear chasing you, just faster than your friend. Beat out...

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I recently picked up the book, Search Engine Optimization An Hour a Day, by Jennifer Grappone and Gradiva Couzin. You know how you feel when you pick up a book that you just know you're going to like? That's how this book made me feel.

I like things that feel manageable. I really dislike breaking promises or missing deadlines, and an hour a day seemed like something I could commit to. Also, I love the way the book is set up with real examples, special tips, and even extra credit items.

Week 1 is...

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In May, WebLink will host the WebLink Summit, our annual marketing, technology and social media conference for member-based organizations.

For more than 10 years, this conference has attracted forward-thinking executives from some of the best business associations and chambers of commerce in North America.

What makes this conference so special?  Simple:  Our focus and our attendees.

There is no other conference dedicated to providing the technology information shared at the WebLink Summit -...

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Technology surrounds us everyday.  Most of it is even beneficial. :-)

It seems like just about everything is now being hosted in "the cloud" or turned into "as a service."  

There is even a company called Dollar Shave Club that recently began delivering razors to your door each month - for a low monthly fee, of course.  Razors As A Service - what's next?

Over the last 10 years or so, association management software and membership database software have followed this trend so association executives...

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I was looking at the list of top 100 brands the other day and how they do what they do. Sure, we all know that companies like Coca-Cola, McDonald’s, Nike, Disney, and Apple have great brands. When we think of them, we’re instantly flooded with the feelings that their marketers have taught us to feel. But these are large companies. And associations and chambers don’t have nearly the budget or resources to put into branding.

So, what can associations learn from these megabrands?

1. Live and breathe...

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With all the buzz in associations about social media and digital communications, now is a great time to swim upstream a bit.  Seriously, when is the last time you received a great print marketing piece?  One that not only stays on your desk, but as a membership or marketing professional, you show off to other association professionals. 

In a world of 140 character messages that are likely viewed while you are in line at the grocery store or waiting for an elavator don't you occassionally want to...

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You've heard of the book "Sacred Cows Make the Best Burgers," right?  What things are you doing today that seem a "must do" that you can stop doing to help you serve your members more effectively?   Or, what changes can you make that will help your organization adapt and thrive? 

Social media – and technology in general - has made it easier than ever for business associations, chambers of commerce and membership organizations to reach more of your audience more often AND when and where they...

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A couple of weeks ago, I wrote about vendor vs. partner relationships in regard to associations and their members. Today I want to expand on that and talk about how a redesign for your association’s website can help support your efforts.

Of course, having a website is important. But having an effective website can mean more members, more engaged members, higher retention, and more non-dues revenue.

Are you considering a new association website? Here are six tips for establishing a website that...

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By Pam Sefrino, National Sales Manager

Do you really know what’s happening in your membership? What are your members truly interested in? What events or workshops have the attended in the past year? How long have they been a member for that matter, and why do they stay?   And, how can you use this information to help improve retention and even generate new members sales?

Many business associations and chambers of commerce abandon what I like to call “member discovery” because it’s just too much...Read More » »

By Pam Sefrino, National Sales Manager

We all know that one of the primary reasons that companies join business associations and chambers of commerce is to network, have access to resources and grow their own business.

One very simple (but often overlooked) thing that business associations do unknowingly to hamper members’ opportunities for business growth is unintentionally hide their member directory – which is essentially a business directory – on their web site. More on this in a minute.

Some...Read More » »