Integrated Website Solutions

Webinar Recap: 3 Key Strategies For Growing Your Membership in 2014

Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "3 Key Strategies for Growing Membership in 2014."  

As associations kick off the new year, many organizations have new goals for selling memberships, increasing retention or creating additional non-dues revenue.   Staff and board members of your association probably have lots of great ideas about what your association should be doing to reach your goals.

The trick is to understand which of those ideas...

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10 Tweets That Can Attract New Members for Your Association

Attract new association members using TwitterAs more members and potential members tap into the power of Twitter, it’s time to step up your efforts. Twitter is a great way to display the personality of your association and engage people on a personal level.

Twitter can help you build your brand and deliver value. The point is to give followers something they will value, that they may not get anywhere else and that they will share with their followers.

But what do you tweet about?

Here’s a list of 10 types of Tweets to help you get started.

1....

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Creating Emails That Your Association Members Will Value and Remember

Create emails your association members will valueAlthough Twitter and Facebook seem like they’re taking over the world, good old emails still have a vital place in your communications.

The length of email gives it more weight than a quick Tweet or status update. Many people still do business by email because of that.

Email can and should be a little formal, depending on your relationship with your members. It’s the equivalent of a business letter today. Don’t be too breezy in your greetings or sign off. Also, proofread important emails before...

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Make Your Association’s Brand Come to Life

Create a strong brand for your associationFrom the perspective of the New Year, the next 12 months look perfect. No mistakes. No problems that could derail your strategic plans. This could be your best year ever.

For some associations, that means gaining more members, improving retention or increasing non-dues revenue. Or, all three!

As you look ahead, keep this one thing in mind: None of this will happen without your association’s brand. But we’re not talking about re-doing the logo or the letterhead.

Your brand is the sum total of your...

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4 Association Technology Trends for 2014

Association technology trends for 2014Some days it may feel like you run a website or a technology operation instead of an association. Keeping up with new technology can seem like a full-time job for an association professional. There’s always some new company, service or integration available.

You probably feel like you’ll be left behind if you don’t try out everything.  To help you sort through all the information out there, here are the 4 major themes for association technology we see for 2014.

Website Content

If your association’s...

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Who Is Competing With Your Association?

Who's competing with your association?We know that one of the main reasons companies join associations is to increase their business.  Yes, individuals may join for training and certification, but ultimately they want to improve their skills and help them grow their business.  Plus, businesses join associations for the networking and business exposure opportunities.  And, the exposure your members gain via your website is perhaps the best way you can promote them and drive traffic to their business.

The value that members receive...

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Learn From The Best: Update Your Association's LinkedIn Company Page

LinkedIn has grown to be one of the most popular social media sites for individuals to make connections and build their network.  At times though, it can seem like only big businesses or recruiters use LinkedIn.

However, LinkedIn offers plenty of great tools for associations, chambers of commerce AND their small business members to connect with current customers and find new customers as well.  In fact, LinkedIn can help your business look bigger, extend your marketing efforts and drive growth...

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5 Reports No Association Should Live Without

It sounds like one of those bad dreams. You have a road map to make your association successful right there in your hands. But, you never look at it or you don't realize how important it can be.

Fortunately, this is one nightmare you can put an end to. Your association management software is the lifeblood of your organization. Remember, it contains all key contact information, annual billing, past transactions, related individuals and companies, events management, committees, certifications and...

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6 Steps to Measure Social Media ROI for Associations

Social Media ROI for Your AssociationSocial media seems to be taking over the world. If you’re going engage in social media, you should do it well so that your association receives as much benefit as possible. But that’s easier said than done.

Here are some tips for measuring the ROI for social media for your association. Keep in mind that the real goal is increased member engagement, improved member retention, additional member sales or more non-dues revenue - not a viral video or a bunch of “likes.”

Identify your goals. You can’t...

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Ask Your Members The One Question That Matters Most

Ask your members the ultimate questionEvery organization battles to provide value to its customers – and be recognized for it.   Do you know how well your association is doing?

Do you monitor social media to get a feel for how you’re doing? Many associations are unsure of how effective their social efforts have been. After all, do a few Tweets tell you much?

Measuring member satisfaction.

  • Member surveys were and still are a staple of gauging satisfaction with products and services. But they’re usually too long, too complicated, and...
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Top Questions About Websites That Disappoint Your Association Members

How your website lets your association members down.Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "5 Ways Your Website Lets Your Members Down."  

With websites being a critical component of associations' marketing and communications plans, many organizations don't realize how their websites can be disappointing their members and adversely affecting member retention and new member sales.

The webinar detailed some of the common mistakes associations make with their websites, how those mistakes affect...

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WebLink President DJ Muller Discusses SMBs' use of LinkedIn on Fox News Live

Recently, WebLink published an eBook titled "4 Simple Steps to Growing Your Membership with LinkedIn" designed to help associations, chambers of commerce and member-based organizations take advantage of LinkedIn to grow their business.

The response to our eBook has been tremendous. And, we've found that small and medium businesses (SMBs) are finding the guide useful as well.  Many small businesses and associations face similar challenges when trying to drive new business with a small staff and a...

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Create a Google+ Page For Your Association

Your association probably has a presence on Facebook, Twitter and YouTube. (If not, what are you waiting for?) And, we know that some associations are using LinkedIn to drive growth for their organization.  For more information, download our free eBook, 4 Simple Steps for Using LinkedIn to Grow Your Membership.

Think you've got social media under control? Think again. Here's another channel you may be neglecting: Google+. More than 300 million people are actively using the site.

Google created its...

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Association Content Marketing - Who's Doing It Well?

A recent survey by the Content Marketing Institute showed that 92% of nonprofits are content marketing.  However, nearly 75 percent of those polled rated their efforts middling to ineffective.

Where do you stack up?

The 2014 Nonprofit Content Marketing Benchmarks, Budgets, and Trends report by the Content Marketing Institute and Blackbaud looked at how important content marketing has become for nonprofits and associations.

Just 26 percent of the 1,714 survey respondents, who are nonprofit...

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Don't settle for relevance. Create VALUE for your association members.

Is relevance at the top of your list of goals for your association? Many association professionals are sure becoming more relevant is the key to your association staying in business for years to come.

Forget about it. Relevance is for losers.

You need to win with value.

I have no data to support this, but I’d guess that the most frequently used word with the word “Relevant” is “NOT”

No one says, “Wow, that association is really relevant for me.” They want useful. They want ROI. They want value.

The...

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A New LinkedIn Feature Your Association Can Use To Grow Your Membership

Grow your association's membership with LinkedInIt’s no secret that LinkedIn has become one of the most popular social media sites for individuals to make connections and build professional networks.    And LinkedIn has become a powerful tool for associations to engage your members and find prospective new members.  We detailed how associations can use LinkedIn to find new members to our recent eBook  “4 Simple Steps to Growing Your Membership with LinkedIn.”

Now there's another way for you to promote your association on LinkedIn. LinkedIn has...

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Webinar for Associations: 5 Ways Your Website Lets Your Members Down

Over the past few years, associations have placed a greater emphasis on their website as an extension of their brand.  Just having a website is no longer the minimum requirement.  You must have detailed information about your association, your benefits, your members and the market and industry you serve. Some forward-looking associations have starting focusing more on creating valuable content for attracting new members and engaging existing members as well.

Even with this added importance of...

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eBook: 10 Key Sales Tips to Grow and Retain Your Members

10 Key Sales Tips to Grow & Retain Your MembersAssociation executives, membership managers and salespeople are continually faced with the need to generate new members while retaining their current member base. Often, they complete their jobs despite lacking the time and resources or while performing numerous other duties.

Sales training is one resource that has been historically lacking in member-based organizations as many new sales people in associations start without a sales background.  Or, if they do have sales experience, it's not in a...

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Click Here Now for Secrets to Creating Powerful Calls to Action for Your Association

Create powerful calls to action for your associationWhen you communicate with members, do you always tell them what you want them to do? If not, you're missing out on a great opportunity accomplish your goals.

Our days are filled with many subtle calls to action: "Click Here Now," "Order Before Midnight," or "Try Our New Super Chicken Sandwich."

Your communications should do the same. You're trying to influence members' behavior with every event, email, blog post or website page. Don't waste the opportunity to accomplish what you want and help...

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Top Questions About Content Marketing for Associations

Content marketing for associationsLast week, WebLink hosted a webinar for business associations and chambers of commerce titled, "6 Ways to Produce Content That Members Value."

As associations seek to maintain their relevance for their target audience, more and more organizations are turning to content marketing to create additional value for their members.  While most associations understand they must deliver real benefits to their members to improve member retention and drive new members sales, many associations are unsure of...

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