Member Database

8 Bad Reasons to Justify An Association Rebrand

Whether it’s a new haircut, outfit or pair of shoes, feeling like you've spruced up your look can feel good. And it can feel tempting to think we might feel the same way by updating the look of our organization through rebranding.

As a marketer for about a decade, I've heard a lot of scary reasoning behind both clients’ and peers’ decisions to rebrand - everything from “it’s just time” or “I’m bored with the current brand,” to “a competitor recently rebranded.” However, it is important to realize...

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12 Spring Cleaning Tips for Your Association

Spring has (finally) sprung! Last weekend, I opened all the windows in my house and gave it a good scrubbing and de-cluttering. There’s something about a good clean up that can feel so inspiring. And many of the same principles can be applied to your organizational well-being.

Here are 12 tips for spring cleaning for your association:

1. Get Organized: Re-locate all of your data to one source.

Association management software (AMS) is critical to working efficiently and providing greater benefits...

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Create and Curate: 6 Tips to Help You and Your Team Generate Creative Blog Content

It is undeniable – blogging can have a significant impact on acquiring new member sales. In fact, according to HubSpot, blog frequency has an immense impact on customer acquisition. The well-known inbound marketing company reports that “92% of companies who blogged multiple times a day acquired a customer through their blog,” (HubSpot State of Inbound Marketing, 2012). This fact, coupled with an increase in the number of people that are reading blogs on a daily basis, strongly indicate the...

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New eBook: Overcoming the 5 Ways Your Website Lets Your Members Down

Your website is the face of your organization. It is accessible to visitors 24 hours a day, 7 days a week, any time and any place. It provides any one and every one, including both prospective and current members, with the most comprehensive information about your association. Yet, its maintenance and management are too often pushed to the bottom of your staff's never-ending to-do list. 

In today's tech-driven and mobile world, consistently contributing to your association website development,...

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How to Start a National Day for Your Association

Promotional Graphic for American Diabetes Association Alert DayToday is the American Diabetes Association Alert Day which is held annually on the fourth Tuesday of every March.  They mark the day as a one-day “wake-up call” to inform the United States public about the gravity of diabetes.  By offering free online tools, the ADA encourages everyone to take the diabetes risk test and learn about your family’s history of the disease.  The Alert Day is a one day event, but it kicks off a month long fundraiser and awareness campaign.

The ADA has done a wonderful...

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What Can Jack Nicholson Teach Us About Member Experience?

One of my all-time favorite movie clips is the bit from Five Easy Pieces when Jack Nicholson is in the diner ordering a plain omelet with toast. The reason why? Because in just two short minutes, it gives great insights into how the world has changed in terms of the critical interactions between organizations and their customers.While I happen to believe that these insights are universal, they are particularly applicable to associations and their never-ending quest in answering how to best serve...

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To Serve is to Lead

Association Management Executives are often tasked with doing more with fewer resources than ever.  Recently we acquired a new customer and she noted the following about WebLink Connect™, the most configurable and customizable Association Management Software available today.

“…we will gain SO much more in functionality, which will ultimately lead to increased staff productivity, an easier to navigate member interface (happier existing members, easier to recruit new members), and a system...

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Upcoming Webinar: 4 Simple Steps to Help Your Association Tackle Twitter

Communication is key to the success of any organization, and consistent communication is an integral part of building and maintaining strong relationships with your members. However, in today's tech-driven environment, effectively grabbing the attention of your audience is no easy task.

Between the vast array of communication outlets available, and the mass amount of information that touches every one of us on a on a daily basis, it is no surprise that we each have developed unique filters which...

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Webinar Recap: 4 Challenges Associations Face When Engaging Young Professionals

4 challenges associatoins face in engaging young professionalsLast week, WebLink hosted a webinar for business associations and chambers of commerce titled, "4 Challenges Associations Face When Engaging Young Professionals."  

Associations are dealing with serving four distinct (and soon to be five) generations in the workplace today.  Each generation has specific cultural and workplace experiences that shape how they value business meetings, interactions, personal networks and different forms of communications.

The webinar offered a look back at the events...

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Help Your Association Make Money With Data-Driven Decisions

Use Data-Driven Decisions to Make Money for Your AssociationI was recently at a national association headquarters listening to the membership VP (we’ll call her Jessica) explain her strategy for member retention and recruitment. I was there to help her team analyze their membership as they were converting to our association management platform, WebLink Connect.

Jessica told me, “Our strategy is to keep it simple – we focus on two core values – first we focus on advocacy and being the legislative voice for our members and second we provide...

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Association Leadership - The Opportunity to Influence

At WebLink, we have been talking a great deal about leadership and the role it plays in a successful, dynamic and growing organization.  Leadership is one of those ubiquitous topics that are of great interest to all types of organizations.  Not only is leadership important to our company, but also to the hundreds of associations with whom we partner. So, we thought it appropriate to share our ruminations more broadly.

For our association customers to grow and evolve the way they serve their...

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eBook: Top 10 Things Your Association Should Measure In Google Analytics

Top 10 Things Your Association Should Measure In Google AnalyticsMost associations understand the importance their website plays creating a strong brand and delivering communications to your members.  After all, your website is your single largest communications tool and has a far greater reach than your emails, newsletters, events and advertising efforts - combined.

Frequently, though, the staff members of business associations and chambers of commerce are busy providing services to your members and may not have the expertise to be a full-time website...

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Learn Winning Strategies at the W.A.C.E. Conference in L.A.

Learn winning strategies at the W.A.C.E. ConferenceThe Western Association of Chamber Executives (W.A.C.E) will host their annual conference on February 5-7 in Los Angeles, California.   More than 400 executives, managers and staff from chambers of commerce from the western U.S. and Canada are expected to attend to network and learn how to improve their organizations. 

WebLink is proud to be a sponsor, exhibitor and partner of W.A.C.E. and we hope to see you at the conference. This year's theme is "Winning Strategies."

Certainly a big part of your...

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eBook: 6 Ways To Produce Content Your Members Value

Download our free guide: 6 ways to produce content your members valueFor the past several years, associations have taken to using social media as a way to engage their membership, seek new members and extend their marketing efforts.

Of course, part of using social media effectively is sharing great content with your followers.  Creating content that their members will value and share is now a key part of many association's marketing strategies.  In fact, a recent study by the Content Marketing Institute showed that 92% of non-profit professionals are using content...

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Webinar Recap: 3 Key Strategies For Growing Your Membership in 2014

Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "3 Key Strategies for Growing Membership in 2014."  

As associations kick off the new year, many organizations have new goals for selling memberships, increasing retention or creating additional non-dues revenue.   Staff and board members of your association probably have lots of great ideas about what your association should be doing to reach your goals.

The trick is to understand which of those ideas...

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10 Tweets That Can Attract New Members for Your Association

Attract new association members using TwitterAs more members and potential members tap into the power of Twitter, it’s time to step up your efforts. Twitter is a great way to display the personality of your association and engage people on a personal level.

Twitter can help you build your brand and deliver value. The point is to give followers something they will value, that they may not get anywhere else and that they will share with their followers.

But what do you tweet about?

Here’s a list of 10 types of Tweets to help you get started.

1....

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Webinar for Associations: 3 Key Strategies to Grow Your Membership in 2014

Grow Your Association in 2014 with these 3 Key StrategiesThe ball has dropped on the new year and associations across the country have a brand new set of goals for serving their members and growing their organizations in 2014.

Some associations will have goals for generating new member sales. Some will seek to improve member retention rates.  Others will want to increase non-dues revenue from sources such as events, sponsorships and advertising.  And, of course, some associations have goals for all three areas.

Regardless of your goals, demonstrating...

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Who Is Competing With Your Association?

Who's competing with your association?We know that one of the main reasons companies join associations is to increase their business.  Yes, individuals may join for training and certification, but ultimately they want to improve their skills and help them grow their business.  Plus, businesses join associations for the networking and business exposure opportunities.  And, the exposure your members gain via your website is perhaps the best way you can promote them and drive traffic to their business.

The value that members receive...

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5 Reports No Association Should Live Without

It sounds like one of those bad dreams. You have a road map to make your association successful right there in your hands. But, you never look at it or you don't realize how important it can be.

Fortunately, this is one nightmare you can put an end to. Your association management software is the lifeblood of your organization. Remember, it contains all key contact information, annual billing, past transactions, related individuals and companies, events management, committees, certifications and...

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Ask Your Members The One Question That Matters Most

Ask your members the ultimate questionEvery organization battles to provide value to its customers – and be recognized for it.   Do you know how well your association is doing?

Do you monitor social media to get a feel for how you’re doing? Many associations are unsure of how effective their social efforts have been. After all, do a few Tweets tell you much?

Measuring member satisfaction.

  • Member surveys were and still are a staple of gauging satisfaction with products and services. But they’re usually too long, too complicated, and...
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