Member Retention

12 Spring Cleaning Tips for Your Association

Spring has (finally) sprung! Last weekend, I opened all the windows in my house and gave it a good scrubbing and de-cluttering. There’s something about a good clean up that can feel so inspiring. And many of the same principles can be applied to your organizational well-being.

Here are 12 tips for spring cleaning for your association:

1. Get Organized: Re-locate all of your data to one source.

Association management software (AMS) is critical to working efficiently and providing greater benefits...

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Why We Resist Asking For Help, and Why It's Time to Make a Change

I am frequently amazed at how often we as professionals feel the inherent need to try to solve problems on our own. In pursuit of successful careers, many of us have grown up and developed a sense of self sufficiency, a “can do” attitude that has typically been rewarded with even more success.  Our parents and teachers would be proud of us, we think, as they always preached that hard work, dedication and ethical decision making will ultimately lead to success. Thus, as a result, we have...

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Create and Curate: 6 Tips to Help You and Your Team Generate Creative Blog Content

It is undeniable – blogging can have a significant impact on acquiring new member sales. In fact, according to HubSpot, blog frequency has an immense impact on customer acquisition. The well-known inbound marketing company reports that “92% of companies who blogged multiple times a day acquired a customer through their blog,” (HubSpot State of Inbound Marketing, 2012). This fact, coupled with an increase in the number of people that are reading blogs on a daily basis, strongly indicate the...

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How to Start a National Day for Your Association

Promotional Graphic for American Diabetes Association Alert DayToday is the American Diabetes Association Alert Day which is held annually on the fourth Tuesday of every March.  They mark the day as a one-day “wake-up call” to inform the United States public about the gravity of diabetes.  By offering free online tools, the ADA encourages everyone to take the diabetes risk test and learn about your family’s history of the disease.  The Alert Day is a one day event, but it kicks off a month long fundraiser and awareness campaign.

The ADA has done a wonderful...

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What Can Jack Nicholson Teach Us About Member Experience?

One of my all-time favorite movie clips is the bit from Five Easy Pieces when Jack Nicholson is in the diner ordering a plain omelet with toast. The reason why? Because in just two short minutes, it gives great insights into how the world has changed in terms of the critical interactions between organizations and their customers.While I happen to believe that these insights are universal, they are particularly applicable to associations and their never-ending quest in answering how to best serve...

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In One Ear and Out the Other: The Importance of Preventing Information Overload for Your Members

Every night before I let myself fall asleep, I (admittedly) scroll through my Twitter feed to catch up on the most recent day’s events.  Twitter is my preferred means of catching up on the latest happenings as it provides me with the capability to quickly scroll through a sea of headlines and instantly acquire more information about the content that I am interested in.  In other words, it lets me efficiently filter through the information that I find important, and effortlessly disregard...

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eBook: 6 Steps to Creating a Social Media Strategy

In today’s fast paced and tech-driven environment it is undeniable that most of us frequently suffer from information overload.  From balancing the countless demands associated with work, to those that accompany their personal lives, the attention spans of your members are often short-lived.  With this in mind, your association needs to make sure to connect, inform and engage its audience quickly and efficiently. One of the best ways to do this is through the use of social media. 

Social sites...

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3 Questions Every Association Executive Should Ask When Evaluating Good vs. Great

As I think about the challenges leaders face, a recurring theme centers around the persistent need to balance limited resources – specifically people, money and time.

We all face the challenge of balancing our resources, as nearly every decision we make consumes a portion of one or more of these precious assets. With this in mind, we move to ask the question “How do we ensure we are making the best use of our limited resources?”

In a creative, technology-based (or service-based) business,...

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3 Ways To Better Understand Existing Member Experience

Every touch point and interaction your members have with your association creates impressions that influence their overall experience. While this may be common knowledge to your team, the question that they might not know the answer to is whether those impressions help to create a good, bad or indifferent experience for your members.

Here are three ways you and your association staff can use to better understand your existing member experience:

1. Create an advisory council. It is almost certain...

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Preventing Social Media Suicide: The Top 5 Social Media No-No’s and Key Tips to Protecting Your Brand

The immense power that resides in the virtual hands of social media is undeniable. From world-breaking news to marketing campaigns to pop-culture scandals and personal opinions, the rate at which information can be shared in today’s high tech world is astounding. 

Although the rapid ability to share has positively improved the ability of individuals, corporations and non-profits to make and maintain personal connections, expand their reach and ultimately influence the masses; this significant...

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An Important Lesson in Marketing from a Malfunctioning Sump Pump

Word-of-mouth, as it rolls of the tongue it feels cliché. I mean, that’s old school brother. Who really grows membership through word-of-mouth?  Yet, we have more opportunity to share our words with our family, friends, acquaintances and even strangers than ever before. 

Words are powerful even when cascaded in 140 characters through twitter, just ask double rainbow guy. How did he become so popular? According to CNN two words: Jimmy Kimmel.  On July 4, 2010 Kimmel tweeted the video to his...

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Webinar Recap: 4 Challenges Associations Face When Engaging Young Professionals

4 challenges associatoins face in engaging young professionalsLast week, WebLink hosted a webinar for business associations and chambers of commerce titled, "4 Challenges Associations Face When Engaging Young Professionals."  

Associations are dealing with serving four distinct (and soon to be five) generations in the workplace today.  Each generation has specific cultural and workplace experiences that shape how they value business meetings, interactions, personal networks and different forms of communications.

The webinar offered a look back at the events...

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Help Your Association Make Money With Data-Driven Decisions

Use Data-Driven Decisions to Make Money for Your AssociationI was recently at a national association headquarters listening to the membership VP (we’ll call her Jessica) explain her strategy for member retention and recruitment. I was there to help her team analyze their membership as they were converting to our association management platform, WebLink Connect.

Jessica told me, “Our strategy is to keep it simple – we focus on two core values – first we focus on advocacy and being the legislative voice for our members and second we provide...

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Association Leadership - The Opportunity to Influence

At WebLink, we have been talking a great deal about leadership and the role it plays in a successful, dynamic and growing organization.  Leadership is one of those ubiquitous topics that are of great interest to all types of organizations.  Not only is leadership important to our company, but also to the hundreds of associations with whom we partner. So, we thought it appropriate to share our ruminations more broadly.

For our association customers to grow and evolve the way they serve their...

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eBook: 14 Keys To Hosting Events Your Members Will Love

Create events that your association members will loveEvents continue to be a large part of the value associations and chambers of commerce provide to their members.  Whether it's monthly luncheons, networking events, educational sessions or your annual conference, your association spends significant time and resources to host these events.

Successful events take careful planning to be sure. Everything from creating the agenda, to member communications and preparing for contingencies are important to keep your events running smoothly.

In this free...

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Learn Winning Strategies at the W.A.C.E. Conference in L.A.

Learn winning strategies at the W.A.C.E. ConferenceThe Western Association of Chamber Executives (W.A.C.E) will host their annual conference on February 5-7 in Los Angeles, California.   More than 400 executives, managers and staff from chambers of commerce from the western U.S. and Canada are expected to attend to network and learn how to improve their organizations. 

WebLink is proud to be a sponsor, exhibitor and partner of W.A.C.E. and we hope to see you at the conference. This year's theme is "Winning Strategies."

Certainly a big part of your...

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Is Your Association Staff Really Passionate About Your Members? 10 Ways to Show You Care.

Is your association staff passionate about your members?We’ve all heard that actions speak louder than words. That means your association must do more than just check off a list of benefits. Showing that you and your staff are sincerely passionate about your industry, your community, and your members’ is critical. And it will keep them coming back year after year.

1. Create a passionate, caring culture.

This doesn't happen over night, and is easier said than done. It starts at the top with great leadership and can be sustained by hiring the right...

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Webinar Recap: 3 Key Strategies For Growing Your Membership in 2014

Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "3 Key Strategies for Growing Membership in 2014."  

As associations kick off the new year, many organizations have new goals for selling memberships, increasing retention or creating additional non-dues revenue.   Staff and board members of your association probably have lots of great ideas about what your association should be doing to reach your goals.

The trick is to understand which of those ideas...

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10 Tweets That Can Attract New Members for Your Association

Attract new association members using TwitterAs more members and potential members tap into the power of Twitter, it’s time to step up your efforts. Twitter is a great way to display the personality of your association and engage people on a personal level.

Twitter can help you build your brand and deliver value. The point is to give followers something they will value, that they may not get anywhere else and that they will share with their followers.

But what do you tweet about?

Here’s a list of 10 types of Tweets to help you get started.

1....

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Creating Emails That Your Association Members Will Value and Remember

Create emails your association members will valueAlthough Twitter and Facebook seem like they’re taking over the world, good old emails still have a vital place in your communications.

The length of email gives it more weight than a quick Tweet or status update. Many people still do business by email because of that.

Email can and should be a little formal, depending on your relationship with your members. It’s the equivalent of a business letter today. Don’t be too breezy in your greetings or sign off. Also, proofread important emails before...

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