Today I came across this article that gives a glimpse into the
spending habits of consumers. It’s obvious that discounts motivate
buyers, but did you know it takes less to motivate young
professionals?YP’s said discounts as low as 10% would make them willing to spend. Comparatively, it would take a discount of nearly 30% to get the affluent to “open their wallets”.
So, why should you care? Members join associations and chambers of commerce primarily to grow their business. And allowing...Read More » »
Earlier
this week I posted 
A
few months ago, I wrote about the 
Since
Many young professionals give back to their communities by
mentoring area children and students, but rarely are they are on
the receiving end such a relationship – until recently!
Retention. It's a key indicator for most chambers of
commerce and business associations. The factors that drive
retention also drive just about everything else about the financial
health and growth of your member-based organization. Revenue.
Sponsorships. Event attendance. New member sales. 
While
perusing the U.S. News and World Report’s website today I came
across a few lists of “Bests” -- 
of commerce,
convention and visitors bureaus or business associations. It was
almost embarrassing learning about these organizations and
realizing what a great resource I had been missing out on. Whenever
my friends or I would plan a trip...
On
Wednesday, I posted about having a 
If you're
wondering how you can start using social media more, here's an easy
one - add a comment to a blog post!
Chambers
of commerce have long held a physical presence in their
communities. Their offices have been a central meeting point
for business leaders, small business owners and elected officials
to network and discuss local business issues. And, the
chamber office is usually a resource to visitors in town looking
for maps, guides or other local information.
Last week, I did a
webinar for the 
A couple of weeks ago, I posted
about 
I first met Cathi about 3
years ago and immediately connected with her on the concept of
using member intelligence to help organizations make better
decisions and provide better benefits to their...
I
came across two posts yesterday that were very similar in nature
and I wanted to share them here and get your input.
Today, I
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