Membership Dues

Simple Habits Reveal Big Insights for Busy Association Executives Who Want to Win

In his epic and inspirational note, What It Takes to Be Number One, Green Bay Packers coach Vince Lombardi states, Winning is not a sometime thing; it’s an all the time thing. You don’t win once in a while; you don’t do things right once in a while; you do them right all of the time. Winning is a habit. Unfortunately so is losing.”

It’s easy to wake up each day and wonder whether you’re making an impact. You might be asking yourself questions like: Why aren’t we retaining more members? Why aren’t...

Read More » »

12 Spring Cleaning Tips for Your Association

Spring has (finally) sprung! Last weekend, I opened all the windows in my house and gave it a good scrubbing and de-cluttering. There’s something about a good clean up that can feel so inspiring. And many of the same principles can be applied to your organizational well-being.

Here are 12 tips for spring cleaning for your association:

1. Get Organized: Re-locate all of your data to one source.

Association management software (AMS) is critical to working efficiently and providing greater benefits...

Read More » »

New eBook: Overcoming the 5 Ways Your Website Lets Your Members Down

Your website is the face of your organization. It is accessible to visitors 24 hours a day, 7 days a week, any time and any place. It provides any one and every one, including both prospective and current members, with the most comprehensive information about your association. Yet, its maintenance and management are too often pushed to the bottom of your staff's never-ending to-do list. 

In today's tech-driven and mobile world, consistently contributing to your association website development,...

Read More » »

5 Simple Steps That Will Help Your Association Drive Knowledgeable, Strategic Decisions

Each and every day you and your team are confronted by questions. You have to make countless decisions revolving around everything from marketing initiatives to budgeting to operations, and each of these directly impacts the future of your association.  As a result, it is imperative that you are implementing the necessary steps and processes needed to make sound decisions in the best interest of your organization, its staff and its members.

With this in mind, a simple question begs to be...

Read More » »

What Can Jack Nicholson Teach Us About Member Experience?

One of my all-time favorite movie clips is the bit from Five Easy Pieces when Jack Nicholson is in the diner ordering a plain omelet with toast. The reason why? Because in just two short minutes, it gives great insights into how the world has changed in terms of the critical interactions between organizations and their customers.While I happen to believe that these insights are universal, they are particularly applicable to associations and their never-ending quest in answering how to best serve...

Read More » »

Help Your Association Make Money With Data-Driven Decisions

Use Data-Driven Decisions to Make Money for Your AssociationI was recently at a national association headquarters listening to the membership VP (we’ll call her Jessica) explain her strategy for member retention and recruitment. I was there to help her team analyze their membership as they were converting to our association management platform, WebLink Connect.

Jessica told me, “Our strategy is to keep it simple – we focus on two core values – first we focus on advocacy and being the legislative voice for our members and second we provide...

Read More » »

Learn Winning Strategies at the W.A.C.E. Conference in L.A.

Learn winning strategies at the W.A.C.E. ConferenceThe Western Association of Chamber Executives (W.A.C.E) will host their annual conference on February 5-7 in Los Angeles, California.   More than 400 executives, managers and staff from chambers of commerce from the western U.S. and Canada are expected to attend to network and learn how to improve their organizations. 

WebLink is proud to be a sponsor, exhibitor and partner of W.A.C.E. and we hope to see you at the conference. This year's theme is "Winning Strategies."

Certainly a big part of your...

Read More » »

Webinar Recap: 3 Key Strategies For Growing Your Membership in 2014

Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "3 Key Strategies for Growing Membership in 2014."  

As associations kick off the new year, many organizations have new goals for selling memberships, increasing retention or creating additional non-dues revenue.   Staff and board members of your association probably have lots of great ideas about what your association should be doing to reach your goals.

The trick is to understand which of those ideas...

Read More » »

Make Your Association’s Brand Come to Life

Create a strong brand for your associationFrom the perspective of the New Year, the next 12 months look perfect. No mistakes. No problems that could derail your strategic plans. This could be your best year ever.

For some associations, that means gaining more members, improving retention or increasing non-dues revenue. Or, all three!

As you look ahead, keep this one thing in mind: None of this will happen without your association’s brand. But we’re not talking about re-doing the logo or the letterhead.

Your brand is the sum total of your...

Read More » »

Webinar for Associations: 3 Key Strategies to Grow Your Membership in 2014

Grow Your Association in 2014 with these 3 Key StrategiesThe ball has dropped on the new year and associations across the country have a brand new set of goals for serving their members and growing their organizations in 2014.

Some associations will have goals for generating new member sales. Some will seek to improve member retention rates.  Others will want to increase non-dues revenue from sources such as events, sponsorships and advertising.  And, of course, some associations have goals for all three areas.

Regardless of your goals, demonstrating...

Read More » »

Who Is Competing With Your Association?

Who's competing with your association?We know that one of the main reasons companies join associations is to increase their business.  Yes, individuals may join for training and certification, but ultimately they want to improve their skills and help them grow their business.  Plus, businesses join associations for the networking and business exposure opportunities.  And, the exposure your members gain via your website is perhaps the best way you can promote them and drive traffic to their business.

The value that members receive...

Read More » »

5 Reports No Association Should Live Without

It sounds like one of those bad dreams. You have a road map to make your association successful right there in your hands. But, you never look at it or you don't realize how important it can be.

Fortunately, this is one nightmare you can put an end to. Your association management software is the lifeblood of your organization. Remember, it contains all key contact information, annual billing, past transactions, related individuals and companies, events management, committees, certifications and...

Read More » »

6 Steps to Measure Social Media ROI for Associations

Social Media ROI for Your AssociationSocial media seems to be taking over the world. If you’re going engage in social media, you should do it well so that your association receives as much benefit as possible. But that’s easier said than done.

Here are some tips for measuring the ROI for social media for your association. Keep in mind that the real goal is increased member engagement, improved member retention, additional member sales or more non-dues revenue - not a viral video or a bunch of “likes.”

Identify your goals. You can’t...

Read More » »

Don't settle for relevance. Create VALUE for your association members.

Is relevance at the top of your list of goals for your association? Many association professionals are sure becoming more relevant is the key to your association staying in business for years to come.

Forget about it. Relevance is for losers.

You need to win with value.

I have no data to support this, but I’d guess that the most frequently used word with the word “Relevant” is “NOT”

No one says, “Wow, that association is really relevant for me.” They want useful. They want ROI. They want value.

The...

Read More » »

Webinar for Associations: 5 Ways Your Website Lets Your Members Down

Over the past few years, associations have placed a greater emphasis on their website as an extension of their brand.  Just having a website is no longer the minimum requirement.  You must have detailed information about your association, your benefits, your members and the market and industry you serve. Some forward-looking associations have starting focusing more on creating valuable content for attracting new members and engaging existing members as well.

Even with this added importance of...

Read More » »

Build a Winning Team for Your Association

Whether you're working to increase new member sales, improve member retention, drive non-dues revenue or deliver valuable benefits to your members, you know you can't do it alone.  

You need a team of staff members for your association that can unite around a common goal and help your organization become a critical partner in your members' success.

Our friends over at LiquidPlanner created a great infographic on how to build your winning team.   LiquidPlanner is an easy and powerful online project...

Read More » »

Drive Member Intelligence With Your Association Management Software

Market segmentation, business intelligence, member intelligence, new member sales, member retention and member relationship management are all inter-related topics. All of them seek to answer questions your association needs answers to, such as:

  • How do we demonstrate the value we provide to our members?
  • How do we expand our influence?
  • How do we increase our benefits to members and the community?
  • How do we increase new member sales while retaining the members we already have?
  • Who are my most valuable...
Read More » »

WebLink Summit: Innovation & Expertise To Drive Your Association's Success

Innovation, Expertise and Knowledge to Drive Your Association's SuccessFor more than a decade, the WebLink Summit has delivered a unique learning experience for forward-thinking business associations and chambers of commerce.   WebLink will once again host this marketing, technology and social media conference October 1-3, 2014 at the JW Marriott in Indianapolis.

Why is the WebLink Summit different?    Our focus and our attendees.

While we offer how-to sessions on using WebLink's membership management software, we go much deeper to help you drive success for your...

Read More » »

8 Ways Your Association Can Do More with Less

Associations frequently have limited resources and your staff members always have multiple responsibilities, so finding ways to implement new programs and services can be challenging.  But with such a high focus on delivering value to members, many associations don't take the time to reevaluate their processes or look for new ways to accomplish their goals without breaking the bank.

Here are 8 ideas for how you can do more with less.

  1. Define who you are as an organization. When is the last time you...
Read More » »

4 Reasons Your Members Don’t Trust You

For businesses to join your association, they must believe they are going to gain a certain amount of benefits or return on their investment. Each year when they are up for renewal, they will re-evaluate if your organization has delivered enough value for them to continue supporting your organization.

While some members join because they feel as though there is no other option in order to gain the benefits they want, others require a level of integrity that you will deliver on your promise. For...

Read More » »