Membership Dues

Best Practices for Measuring Member Engagement

Measuring member engagement has become a hot topic among associations and chambers of commerce looking to better understand their members and drive more revenue through sponsorships, advertising, new member sales and member retention.

Recently, Associations Now published two articles on the challenges that associations are facing in measuring member engagement.  You can read the articles here and here.  A recent survey by Tate & Tryon, Membership Metrics: A Review of Current and Best Practices,...

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30 Ways to Save Money on Your Next Association Event

Events can be a great member benefit but without the proper planning can become a huge expense. Here are 30 great ways to save money.

  1. Know your budget. Before you start any of the planning, know your budget so you can keep priorities in order.
  2. Plan your event early. When vendors still have a lot of availability, they are much more willing to work with you on price and may be able to include a few "extras" at little or no cost.
  3. Be flexible on dates. Rates can vary greatly by the time of year, day of...
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What are the Benefits of Using Chamber Membership Software?

Your membership database is your Chamber's most valuable asset. So choosing the right technology to keep track of all of your member data is crucial. The most robust Chamber Membership Software solutions out there can provide you with a variety of features for creating efficiencies, increasing new member sales, improving retention, and generating more non-dues revenue.

So, how could your Chamber benefit?

Seamless Integration

Choosing to run your Chamber on Chamber Membership Software makes life...

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Why Chambers and Associations Have A Content Marketing Advantage

I've recently had some great conversations with chambers of commerce and business associations on how they can use content marketing to engage their audience, drive new member sales and improve retention.   Some staff at these associations have suggested that they simply can't compete with online entities for delivering valuable content to their members.

I disagree. 

In terms of the sheer volume of content - no, associations and chambers will not be able to compete with the entire internet.

But, if...

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Creating the Right Content for Your Association's Content Marketing Strategy

As an association or chamber of commerce, you have a wealth of relationships and information available to share with your members, which can be both a good and bad thing when it comes to creating content. While you have great information to pull from, it can sometimes be a bit overwhelming to know where to focus your association’s content marketing efforts.  Blog posts, news articles, contributing to newspapers, opinion pages, industry journals, Facebook posts, LinkedIn pages...the list is...

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Using Google Analytics for Chambers and Associations

Many chambers of commerce and associations understand the importance their website plays on driving new member sales, improving member retention and generating non-dues revenue.   Your website is your single largest communications tool and has a far greater reach than your emails, newsletters, events and advertising efforts - combined.

Frequently, though, the staff members of chambers and associations are busy providing services to your members and may not have the expertise to be a full-time...

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Why Website Advertising is a Great Benefit for Chamber Members

Your website is one of the best marketing opportunities your members have available for growing their businesses. In fact, many of our clients' members say the exposure they gain from the chamber's website is worth the price of dues renewals each year.

So, how can you make your website even BETTER for your members?   Online Advertising!

Offering online advertising on your chamber’s website to your members is an excellent way to provide additional value to your members beyond the directory...

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Compete with yourself to retain - and gain - more members

The concept of competition is strange to many business associations and chambers of commerce. 

You may feel like your organization doesn't have much competition, but we know that chambers of commerce and business associations are facing competition from networking groups, online communities, for-profit discount clubs and sometimes other chambers of commerce and associations.  And, the Gen X and Gen Y business owners are less likely to “join” organizations such as chambers of commerce than Baby...

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Learn from the businesses that DON'T join your chamber of commerce

If your chamber of commerce is like most, you go through a certain process to sell memberships to local businesses.  At some point in this process, the business will decide to join or not to join.  

If the business joins, you can be well on your way to recording information on why they joined so you can deliver benefits to them and gain valuable member intelligence.

But what if they don’t join?  What can you learn from these businesses?  Plenty!

Let’s start with this, “Why not?”  Ask them why they...

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Webinar - Advanced Google Analytics for Chambers and Associations

In May 2013, WebLink hosted a webinar on Advanced Google Analytics for Associations titled, "Top 10 Things Your Association Should be Measuring (But Probably Isn't)."  Nearly 500 association executives from across the country registered and the response was incredible.  Questions after the webinar ranged from "How much does Google Analytics cost?" to "How can I implement on-page tracking scripts to better understand our visitor's level of engagement?"

At the American Chamber of Commerce...

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Nation's Best Chambers Are WebLink Clients

On July 24, The American Chamber of Commerce Executives (ACCE) recgonized the national best chambers of commerce during the organization's annual convention in Oklahoma City.   The ACCE's Chamber of the Year program is the nation’s only award recognizing the dual role chambers of commerce have in creating both leading businesses and communities

We are proud to announce that two WebLink International clients were named the 2013 Chamber of the Year: Glenwood Springs (CO) Chamber Resort Association ...

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Your Association Brand: Is it Credible?

While walking into the American Heart Association, you cannot help fixating your eyes upon the massive heart logo that embodies the AHA’s existence. The AHA’s brand conveys a feeling of strength, health, and expertise.

Similarly, the United Way logo consists of one cupped hand holding a human, demonstrating their affinity for showing mankind generosity during times of need.

These two examples of well-established association make a strong connection between their logo and their brand. Due to their...

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How To Start Content Marketing For Your Association or Chamber

Content marketing is certainly a hot topic among businesses looking to create greater awareness for their products and services, generate more leads and develop stronger relationships with their customers.

You might of heard of content marketing, but you're unsure what it means. It can certainly mean different things to different types of business.  For business associations and chambers of commerce, I'll offer this definition:

"Content marketing is a method of creating and sharing relevant and...

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The Future of Association Management Software

By DJ Muller, President & Founder, WebLink International

Association management software (AMS) is the term used for software that helps trade and professional associations run their operations.  For the purposes of this article I am going to assume you know how associations operate.

The primary benefit of software dating back decades is to save time.   Being “more efficient” was - and still is - the primary benefit software provides for many associations.

Being more efficient for associations means...

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Top Questions About Mobile Strategies For Associations

Earlier this week, WebLink hosted a webinar for business associations and chambers of commerce titled, "How to Succeed in a Mobile World - Use the Growth of Mobile to Better Serve Your Members."

WebLink's Senior Website Designer Benji Craig showed attendees how the explosion in the use of mobile devices is driving business associations to rethink how they deliver information to their members, prospects and the communities they serve.

During registration for the webinar, we asked some questions...

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5 Benefits to Integrating Your Association Website with Your Membership Database

Your association website is one of the most important tools for driving new member sales, increasing retention, and developing streams of non-dues revenue. Is your website holding you and your organization back?

In a recent webinar titled, “Advanced Google Analytics: Top 10 Things Your Association Should be Measuring (But Probably Isn’t)” we surveyed attendees on their biggest website challenges and how often they are able to make updates to their existing website.

What is your biggest website...

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What is the best association management software?

How many times do you think the staff and board members of associations ask themselves, "What is the best association management software?"

The best association management sofware is the one you use to drive value for your members, increase revenue for your association and stengthen the community of businesses you serve.

It may be the one you have now, or it may be a new system you haven't started using.

Before you can find the best association management software for your organization, you need to...

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Association Marketing Plan - Mid Year Checkup

In my post 5 New Years Resolutions for Associations, I shared my marketing goals for the year, my plan for getting there, and how the same tactics can be applied to member-based organizations.  

After learning about how 88% of New Year’s resolutions fail, I was determined to beat the odds. So, now that it’s halfway through the year –how are we doing?

1. Content, content, content.

Just as we set out to do, producing engaging, informative content through content marketing has been our primary focus...

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Top Questions About Selling Memberships & Sponsorships For Associations

WebLink recently hosted a webinar for business associations and chambers of commerce titled, "10 Mistakes Associations Make When Selling Memberships and Sponsorships."

WebLink's Senior Membership Management Executive Tao Stadler has worked with chambers and associations for more than 15 years.  During the webinar, he shared with attendees some of the common mistakes he's seen associations make that hinder the organization's ability to grow and strenghen their business.

Many times membership sales...

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Why Cheap Membership Software Isn’t Cheap

By Rory Beall, Membership Management Executive

Has your association experienced recent growth? Do you have goals to grow in the future? With growth comes the need to upgrade the way you run your organization. Many of the tools and processes used in the past simply won't be enough to handle an influx of members.

Association Management Software can range in price from nearly nothing, to six or seven figures. So what should your association spend?  The key is to look at more than just price...

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