Tuesday, September 20, 2011 by
By Pam Sefrino, National Sales Manager
We all know that one of the primary reasons
that companies join business associations and chambers of commerce
is to network, have access to resources and grow their own
One very simple (but often overlooked) thing that business
associations do unknowingly to hamper members’ opportunities for
business growth is unintentionally hide their member directory –
which is essentially a business directory – on their web site. More
on this in a minute.
Some...Read More » »
Thursday, August 18, 2011 by
Pam Sefrino, National Sales Manager
Your members want more. That’s the bottom line. The biggest
question they are asking themselves when they actually take a
minute during the craziness of their day to consider your
association is, “what’s in it for me?” or “how am I really
benefitting from this?”
Every day, association professionals face the challenge of not only
providing increased value to their members, but figuring out
exactly what an individual member finds valuable, providing...Read More » »
Thursday, May 20, 2010 by
We know that one of the main
reasons companies join chambers of commerce is to increase their
business. And the exposure your members gain via your website
is the single largest way you can promote them and drive traffic to
The value that members receive from exposure on - and traffic from
- your chamber’s website often justifies their membership renewal
each year. And, that value can be used to acquire new
members, plus generate non-dues revenue through website
With...Read More » »
Friday, February 26, 2010 by
Zionsville IN Chamber of
(just northwest of Indianapolis) recently
announced a new marketing initiative using technology to promote
their community. However, several of the community's
business owners are not exactly enamored with the plan.
Read the full article here.
The Chamber has purchased advertising on electronic billboards at
the baggage claim area of Indianapolis International Airport.
While this is a technology used by many companies to reach their
target audience, I...Read More » »
Tuesday, January 5, 2010 by
I read a story today about how the Mesquite NV Chamber of Commerce
has worked through a rather tumultuous year.
In addition to the economy forcing the Chamber’s members to rethink
their investment of membership dues, the Chamber lost a grant of
$25,000 from the Las Vegas Convention & Visitors Authority
(LVCVA) – money that had already been budgeted. (Note: The
Chamber did nothing wrong; the LVCVA stopped grant monies to all
chambers of commerce.) Read the full
As with many...Read More » »
Wednesday, December 2, 2009 by
Within the past two years, we’ve seen well-established
newspapers fold as readership numbers plummet. The culprit? The
internet, of course. As this CNN article
points out, newspapers are
“losing their relevance in the lives of a majority of Americans,
particularly younger readers.
And this trend isn’t isolated to just newspapers – it affects
chambers of commerce and business associations. Today, the North
Carolina Chamber of Commerce (a WebLink International
announced they will cease...Read More » »
Wednesday, October 7, 2009 by
this week I posted
Part 1 of 10 Things Chambers of Commerce Can Do To Improve
Today, I continue with Part
2.5. Cross promote your social media activities
You’ve probably got a Twitter account, a blog, a Facebook page and
a LinkedIn profile. You might even have a Flickr account or a
YouTube channel. How will your site visitors know about these
unless you tell them? Include social media icons on your home page
(every page would be better) and link them to your...Read More » »
Friday, October 2, 2009 by
Many young professionals give back to their communities by
mentoring area children and students, but rarely are they are on
the receiving end such a relationship – until recently!
In an effort to get more young professionals involved in their
young professionals groups, chambers of commerce are beginning to
offer mentoring programs.
The types of programming for such mentoring programs vary, but two
of the most popular I’ve come across include:
Read More » »
- One-on-one programs that pair young professionals...
Thursday, September 17, 2009 by
You've probably been using social
media such as blogs, LinkedIn, Facebook and Twitter for a
while now. Have you seen your efforts pay off with new
members? Some chambers of commerce have.Read
this article about how the Athens GA Area Chamber of
appealed to a local businessman with their adoption of
social media. From the article:
"Athens businessman Alex Sams plans
to join the Athens Area Chamber of Commerce because of a tweet - a
short message - he read through the online social...
Read More » »
Monday, September 14, 2009 by
perusing the U.S. News and World Report’s website today I came
across a few lists of “Bests” --
America’s Best Places to Find a Job
10 Best Places to Grow Up
, etc. And yet, when I went to some of
those city’s websites, there was no mention of these honors -- a
missed opportunity for the chambers of commerce, the visitor’s
convention bureaus and any other city website really.
Maybe my college liked to brag too much, but whenever something
like this was announced and we were on the list,...Read More » »
Friday, August 28, 2009 by
the past few weeks, I've spent quite a bit of time talking face to
face with chamber of commerce executives, both at the American Chamber of Commerce
(ACCE) Convention and the Western Association of Chamber
(W.A.C.E.) Academy. We've talked about
improving retention, increasing new members sales, generating
non-dues revenue and more. But by far the hottest topic has been
I find it puzzling that so many chambers of commerce are still
"holding off" on using...Read More » »
Monday, August 10, 2009 by
WebLink is proud to announce the winners of our big contest
conducted at the American Chamber of Commerce Executives (ACCE)
Convention in Raleigh, NC. Please read on to see if any
of your peers were winners.iPod touch
Dolores Simon – Chicagoland Chamber
Garmin Nuvi GPS system
Rebecca Trujillo – Albuquerque
Economic Development, Inc.
Flip Digital Video Camera
Kelley Schiesl – Dubuque Area
Chamber of Commerce
Read More » »
Steward Sandstrom – Kalamazoo Regional Chamber of Commerce
Dick Rush – The...
Thursday, August 6, 2009 by
Last week at the American Chamber of Commerce Executives
(ACCE) Convention in Raleigh, I sat in on Rahaf
's presentation on how the Obama campaign used social
media, websites and email to connect to and engage voters during
the 2008 Presedential Election.
She explained several ways that the campaign created online
connections to facilitate offline actions by voters. These
included extensive use of technology and social media such as
Facebook, Twitter and YouTube, a dedicated social...Read More » »
Monday, July 20, 2009 by
will be exhibiting at the American Chamber of Commerce Executives
(ACCE) Convention in Raleigh, NC July 30 and 31.
If you’re attending this conference, please stop
by the booth (#224) to say hello.
We’ll have at least 8 staff members
, Mike Bryan
, Pam Sefrino
We’d like to hear about the challenges your chamber of commerce is
facing during these uncertain economic times and how you are
working to...Read More » »
Wednesday, June 3, 2009 by
Last week, I did a
webinar for the Illinois Association of Chamber of Commerce
(IACCE) on social media for chambers of
commerce. One of the questions at the end of the webinar was
"What are the pitfalls of using social
I wanted to share my answer and expand
on it here.
There are many benefits of using social media for sure, but there
are also some dangers. As long as you're aware of them, you
can work to avoid these pitfalls and use them to your
In...Read More » »
Friday, May 8, 2009 by
A couple of weeks ago, I posted
The Social Media Quartet
, the four social media tools used most
often by marketers - Twitter, Blogs, LinkedIn and Facebook.
Now that you've mastered the Quartet, are you ready for the encore?
In that post, I mentioned the Social Media Marketing
. After the social media quartet, YouTube
was the next most frequently
At YouTube, several chambers of commerce have created their own
"channel" where they can add new videos, share...Read More » »
Wednesday, April 29, 2009 by
came across two posts yesterday that were very similar in nature
and I wanted to share them here and get your input.
What Happened to the Original Social Network?
Is Your Local Chamber of Commerce Obsolete?
by Jack Deal
Read these two posts, then continue below.
I've seen these posts mentioned on other sites and they bother me a
little bit, too. Maybe it's because I worked for a chamber
for 8 years and know how hard the staff works to serve the members.
I've seen the staff...Read More » »
Monday, April 20, 2009 by
Next week, I'll be doing a webinar for the ACCE titled, "Web
2.0 Marketing Metrics for Your Chamber.
" It will be on
Tuesday, April 28 at 1:00 PM Eastern time.
I've been doing research on how to monitor and measure your website
traffic and your use of social media in the "web 2.0" world.
As you would expect, there is a huge amount of information out
there. This could easily be a 3-4 hour session.
So, to keep it to one hour I'll be focusing on:
Read More » »
- New ways of looking at your website traffic
Wednesday, April 15, 2009 by
There are certainly many examples of the economy affecting chamber
membership numbers and sponsorship revenue. However, with each
obstacle there are opportunities. :-)
I thought this was an interesting nugget from the blog...Read More » »
Wednesday, February 25, 2009 by
On Monday, the Wall Street Journal published a story about how
chambers of commerce are helping small businesses
stay abreast of the latest technologies.
demonstrates how some chambers of commerce are using technology to
engage their members and strengthen their business community.
We're very pleased that two of our clients, the Nashville
Area Chamber of Commerce
and the Salem (OR)
Chamber of Commerce
were highlighted in the
article. A few months ago, we had our PR firm...Read More » »