The link in his tweet points to a specific search on Wordtracker Labs for "Chamber of Commerce." The page shows the questions that are being typed into search engines that include your keywords. The top two questions asked that include "chamber of commerce" are:
- What is the role of of chamber of commerce
- What is the purpose of a chamber of commerce
There are probably plenty of businesses in your community (and even some members) that have the same questions.
Right now, go create a blog post and/or newsletter article that explains not only the role of a chamber of commerce, but specifically how YOUR chamber serves your business community. Include specific benefit programs, recent government affairs efforts and more to demonstrate how your ogranization works for your members.
And, use this as an opporunity to ask your members how THEY see the role of your chamber. You may find that some of them have much different ideas about what activities your chamber should be doing. Cross promote your new post on Twitter and/or your LinkedIn group and engage your members in a conversation. Ask them for their opions and ideas. Educate them about services they may not know about. Share the information you learn.
And, if you need ideas for more blog posts, see 25 Things Your Chamber Can Blog About.
Powered by Compendium Blogware