The other day I was checking out Twitter for mentions of “chamber of commerce,” since WebLink’s major client base is chambers of commerce and similar business associations.  I noticed a tweet by a woman asking, “Anyone else join chamber of commerce?  Was it worth it?”   So I clicked through to her profile and found that she had a business located in a town near one of our chamber of commerce clients.

I emailed our contact there with a link to the woman’s tweet and her contact information that I gathered from her site.  Rather than try to sell the woman a membership in his chamber, he forwarded the lead to his colleague at the chamber of commerce in the city where she works.   (This is one of the things I love about working with chambers of commerce – they are all willing to share in the interest of making all chambers stronger. And, this is a key component of social media – sharing.)

So, her hometown chamber ends up making contact with her, explains the benefits of being a member….. and she joined!   I love when virtual relationships lead to real business transactions such as this. 

Are you actively looking to connect the businesses in your community on a personal level?  The other day I posted about being “tuned in” to what your members were saying and then acting on it in some way.  How can you use social media to listen to and engage your community?  Once, you do, why not go one step further and help them connect like the example above?    

Do you have similar social media success stories? Let me know.  You can follow me on Twitter - @curtmoss or WebLink - @WebLink.  I’ll have more posts soon about how chambers of commerce can use Twitter to communicate with your members.