Today, Mick Fleming, President of ACCE asked a question to chambers of commerce on LinkedIn about how they are selling membership during the recession:  “In 2008, are you using hope or fear?”

Then, a friend of mine (and former VP of marketing at the Lynchburg, VA Chamber) Cheryl Smith, of CultureSmith Consulting, answered Mick’s question with a blog post of her own.  Cheryl has some great perspective on the topic.  Some other chamber execs answered the question, too. 

I’m interested in your answers as well.  How are you changing your messaging to generate new member sales and increase member retention?  And how are you using technology to help you track benefits, leverage member intelligence, communicate more effectively and manage your member relationships.

Yes, your messages must change during these economic times, as must the methods you use to manage your organization.  Web-based technology is making it easier for member based organizations to improve their customer relationship management, by offering the operational, analytical and collaborative tools you need.   How are you using technology to compliment the changes in your messaging?  Let me know in the comments section below or send an email to curt.moss AT weblinkternational.com.