For the past several years, associations have taken to using social media as a way to engage their membership, seek new members and extend their marketing efforts.
Of course, part of using social media effectively is sharing great content with your followers. Creating content that their members will value and share is now a key part of many association's marketing strategies. In fact, a recent study by the Content Marketing Institute showed that 92% of non-profit professionals are using content marketing.
Still, associations have questions about generating content and are always look for more content ideas.
Our brand new eBook provides tips and best practices for creating content that your members and your followers will find valuable and share with their networks.
in this eBook, you will learn about:
- Using questions from members as content
- Finding new content from online sources
- Creating numbered lists for your content
- Asking your members questions
- Profiling your members
- Sharing other people's content
Plus the eBook includes ideas about using data from your association management software to create ideas for content and 25 sample blog post topics you can start using today.
We recently presented this topic as a webinar and the attendees loved the tips and 25 sample blog posts. With so many associations needing to do more with less and asking staff members to perform multiple roles, this eBook can help your team work together to create a content marketing plan that engages your members and attracts new members as well.
Don't miss this opportunity kick start your content marketing efforts in 2014.