Wednesday, November 5, 2008 by
A communications professional with strengths in data management, business/member intelligence, brand strategy, corporate communications, advertising, electronic marketing and graphic design, Curt formerly worked at the Las Vegas Chamber of Commerce, where he managed the chamber’s website, print communications, advertising and branding efforts.
Curt frequently presents sessions at state, regional and national chamber of commerce conferences on the topics of technology, marketing and communications. He is also a faculty member of the Western Association of Chamber Executive's Academy.
Friday, February 19, 2010 by
The Maryland Chamber of Commerce is kicking off their 2010
Membership Drive with a special incentive for current
members. Recruit three new members and the Chamber's
Chairman will wash your car.
Read more about the offer on the Maryland Chamber Blog.
I like this particular offer because unlike prizes or other
incentives, it personalizes
organization. And, unlike special offers where the
member gets a reward, in this case the
member gets the prize.
However, this does...Read More » »
Tuesday, January 5, 2010 by
I read a story today about how the Mesquite NV Chamber of Commerce
has worked through a rather tumultuous year.
In addition to the economy forcing the Chamber’s members to rethink
their investment of membership dues, the Chamber lost a grant of
$25,000 from the Las Vegas Convention & Visitors Authority
(LVCVA) – money that had already been budgeted. (Note: The
Chamber did nothing wrong; the LVCVA stopped grant monies to all
chambers of commerce.) Read the full
As with many...Read More » »
Wednesday, October 7, 2009 by
this week I posted
Part 1 of 10 Things Chambers of Commerce Can Do To Improve
Today, I continue with Part
2.5. Cross promote your social media activities
You’ve probably got a Twitter account, a blog, a Facebook page and
a LinkedIn profile. You might even have a Flickr account or a
YouTube channel. How will your site visitors know about these
unless you tell them? Include social media icons on your home page
(every page would be better) and link them to your...Read More » »
Wednesday, October 7, 2009 by
few months ago, I wrote about the Pitfalls of Social
for chambers of commerce and associations. Since then
I've had some great conversations with staff from chambers and
association about how to avoid these pitfalls and use social media
to strengthen their brands and engage their members.
Recently, I found this post by B.L. Ochman about Three Top Ways to Damage Your Brand With Social
She makes some good points about ways you could
negatively impact your organization with the...Read More » »
Monday, October 5, 2009 by
works exclusively with chambers
of commerce, business associations and membership organizations, I
get to see and use chamber websites every day. And, since I
managed the Las Vegas Chamber of Commerce website for eight years,
I remember all the challenges of keeping a chamber website up to
date and relevant.
Recently, I was asked what things most chambers of commerce could
do to improve their sites. I thought this topic would make a great
"top 10" list for the WebLink...Read More » »
Thursday, September 17, 2009 by
You've probably been using social
media such as blogs, LinkedIn, Facebook and Twitter for a
while now. Have you seen your efforts pay off with new
members? Some chambers of commerce have.Read
this article about how the Athens GA Area Chamber of
appealed to a local businessman with their adoption of
social media. From the article:
"Athens businessman Alex Sams plans
to join the Athens Area Chamber of Commerce because of a tweet - a
short message - he read through the online social...
Read More » »
Thursday, September 17, 2009 by
Retention. It's a key indicator for most chambers of
commerce and business associations. The factors that drive
retention also drive just about everything else about the financial
health and growth of your member-based organization. Revenue.
Sponsorships. Event attendance. New member sales.
Higher retention means more satisfied members, more connected
members and more word of mouth advertising for your
organization. And more fans
Fans. Not just Facebook fans, but someone who actually...Read More » »
Friday, August 28, 2009 by
the past few weeks, I've spent quite a bit of time talking face to
face with chamber of commerce executives, both at the American Chamber of Commerce
(ACCE) Convention and the Western Association of Chamber
(W.A.C.E.) Academy. We've talked about
improving retention, increasing new members sales, generating
non-dues revenue and more. But by far the hottest topic has been
I find it puzzling that so many chambers of commerce are still
"holding off" on using...Read More » »
Monday, August 10, 2009 by
WebLink is proud to announce the winners of our big contest
conducted at the American Chamber of Commerce Executives (ACCE)
Convention in Raleigh, NC. Please read on to see if any
of your peers were winners.iPod touch
Dolores Simon – Chicagoland Chamber
Garmin Nuvi GPS system
Rebecca Trujillo – Albuquerque
Economic Development, Inc.
Flip Digital Video Camera
Kelley Schiesl – Dubuque Area
Chamber of Commerce
Read More » »
Steward Sandstrom – Kalamazoo Regional Chamber of Commerce
Dick Rush – The...
Thursday, August 6, 2009 by
Last week at the American Chamber of Commerce Executives
(ACCE) Convention in Raleigh, I sat in on Rahaf
's presentation on how the Obama campaign used social
media, websites and email to connect to and engage voters during
the 2008 Presedential Election.
She explained several ways that the campaign created online
connections to facilitate offline actions by voters. These
included extensive use of technology and social media such as
Facebook, Twitter and YouTube, a dedicated social...Read More » »
Tuesday, July 28, 2009 by
Recently, I posted about
chambers of commerce being "Twitter-worthy.
" Since then, I've
had some good discussions with chambers of commerce on how they are
working to be remarkable
In some cases, chambers are leading the way in their community by
being on Twitter and other social media and showing their members
how to use it. In others, the chamber is just learning how to
use social media to connect to and engage their members to improve
member satisfaction, increase...Read More » »
Friday, July 24, 2009 by
Wednesday, I posted about having a
TweetUp just for chamber of commerce Twitter users
ACCE Convention in Raleigh, NC. (If you're going to the
convention, please join us!) Since then, I've had a few
people ask me, "What is a TweetUp?"
In chamber of commerce terms, a TweetUp is a mixer. Twitter users
get together to "meetup" and network, just like your members
would at a "traditional" mixer. Nothing special has to happen
at the event to make it a TweetUp....just get together...Read More » »
Thursday, July 23, 2009 by
I've seen quite a few chambers of commerce asking questions about
Twitter recently. How often we post? What should we
tweet about? Who should be allowed to post?
I'm always inclined to say "It depends," and that you should use
the same guidelines for who speaks at events or with the media and
who writes posts for your blog or newsletter. But...let's
find out. Here is a poll
below) to see who manages your chamber's main (organizational)
account. If you have more than one account or if...Read More » »
Wednesday, July 22, 2009 by
probably heard about TweetUps before. And maybe your chamber
of commerce might have even hosted one for your members.
But...have you ever attended a TweetUp JUST for chamber of commerce
"tweeters?" Well, here is you chance!
Join me for a Chamber TweetUp on Thursday, July 30 during the
American Chamber of Commerce Executives (ACCE) Convention in
Since the last sessions end at 5:30 that day, we'll meet at
The Bar in the Sheraton Hotel at 6:00 pm
(The Bar is on the second...Read More » »
Monday, July 20, 2009 by
will be exhibiting at the American Chamber of Commerce Executives
(ACCE) Convention in Raleigh, NC July 30 and 31.
If you’re attending this conference, please stop
by the booth (#224) to say hello.
We’ll have at least 8 staff members
, Mike Bryan
, Pam Sefrino
We’d like to hear about the challenges your chamber of commerce is
facing during these uncertain economic times and how you are
working to...Read More » »
Thursday, July 16, 2009 by
Chambers of commerce, assocations and member-based organizations
use a variety of tools to determine their members' satisifaction
with their organization's services and benefits. Member surveys,
, retention rate, event attendance, referrals, new member
sales and many other tools are often used.How about a new measure of your members' engagement with your
organization?...Is your organization "Twitter-worthy"?Whole
recently launched a billboard campaign promoting how
their...Read More » »
Wednesday, July 15, 2009 by
wondering how you can start using social media more, here's an easy
one - add a comment to a blog post!
I spend about an hour a day reading various blog posts from
chambers of commerce, business associations, marketing
organizations and social media experts. I'm amazed at the
time, energy and passion that writers put into their posts.
And their insight and ideas help me be a better communicator.
But, I don't tell them often enough.
And, of course, I try to compile and create useful...Read More » »
Monday, July 6, 2009 by
of commerce have long held a physical presence in their
communities. Their offices have been a central meeting point
for business leaders, small business owners and elected officials
to network and discuss local business issues. And, the
chamber office is usually a resource to visitors in town looking
for maps, guides or other local information.But, does the chamber of commerce need a building or
physical offices to provide benefits to their members and their
The Goleta...Read More » »
Monday, June 8, 2009 by
WebLink International will host a webinar on July 22 titled "Top 5
Reasons to Use Member Segmentation to Drive Your Marketing
Strategy." Cathi Hight
of Hight Performance Group
, WebLink's vice president of
marketing will demonstrate ways you can use technology to learn
more about your members.
This webinar will show you ways to use your membership management
software plus your website and survey data to analyze and define
your ideal target market for members. You'll learn how...Read More » »
Wednesday, June 3, 2009 by
Last week, I did a
webinar for the Illinois Association of Chamber of Commerce
(IACCE) on social media for chambers of
commerce. One of the questions at the end of the webinar was
"What are the pitfalls of using social
I wanted to share my answer and expand
on it here.
There are many benefits of using social media for sure, but there
are also some dangers. As long as you're aware of them, you
can work to avoid these pitfalls and use them to your
In...Read More » »