Membership Marketing & Technology

Curt Moss, Director of Communications

Curt Moss, WebLink InternationalA communications professional with strengths in data management, business/member intelligence, brand strategy, corporate communications, advertising, electronic marketing and graphic design, Curt formerly worked at the Las Vegas Chamber of Commerce, where he managed the chamber’s website, print communications, advertising and branding efforts. 

Curt frequently presents sessions at state, regional and national chamber of commerce conferences on the topics of technology, marketing and communications.  He is also a faculty member of the Western Association of Chamber Executive's Academy.

Top Questions About Websites That Disappoint Your Association Members

How your website lets your association members down.Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "5 Ways Your Website Lets Your Members Down."  

With websites being a critical component of associations' marketing and communications plans, many organizations don't realize how their websites can be disappointing their members and adversely affecting member retention and new member sales.

The webinar detailed some of the common mistakes associations make with their websites, how those mistakes affect...

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eBook: 10 Key Sales Tips to Grow and Retain Your Members

10 Key Sales Tips to Grow & Retain Your MembersAssociation executives, membership managers and salespeople are continually faced with the need to generate new members while retaining their current member base. Often, they complete their jobs despite lacking the time and resources or while performing numerous other duties.

Sales training is one resource that has been historically lacking in member-based organizations as many new sales people in associations start without a sales background.  Or, if they do have sales experience, it's not in a...

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WebLink President DJ Muller Discusses SMBs' use of LinkedIn on Fox News Live

Recently, WebLink published an eBook titled "4 Simple Steps to Growing Your Membership with LinkedIn" designed to help associations, chambers of commerce and member-based organizations take advantage of LinkedIn to grow their business.

The response to our eBook has been tremendous. And, we've found that small and medium businesses (SMBs) are finding the guide useful as well.  Many small businesses and associations face similar challenges when trying to drive new business with a small staff and a...

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Don't settle for relevance. Create VALUE for your association members.

Is relevance at the top of your list of goals for your association? Many association professionals are sure becoming more relevant is the key to your association staying in business for years to come.

Forget about it. Relevance is for losers.

You need to win with value.

I have no data to support this, but I’d guess that the most frequently used word with the word “Relevant” is “NOT”

No one says, “Wow, that association is really relevant for me.” They want useful. They want ROI. They want value.

The...

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A New LinkedIn Feature Your Association Can Use To Grow Your Membership

Grow your association's membership with LinkedInIt’s no secret that LinkedIn has become one of the most popular social media sites for individuals to make connections and build professional networks.    And LinkedIn has become a powerful tool for associations to engage your members and find prospective new members.  We detailed how associations can use LinkedIn to find new members to our recent eBook  “4 Simple Steps to Growing Your Membership with LinkedIn.”

Now there's another way for you to promote your association on LinkedIn. LinkedIn has...

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Webinar for Associations: 5 Ways Your Website Lets Your Members Down

Over the past few years, associations have placed a greater emphasis on their website as an extension of their brand.  Just having a website is no longer the minimum requirement.  You must have detailed information about your association, your benefits, your members and the market and industry you serve. Some forward-looking associations have starting focusing more on creating valuable content for attracting new members and engaging existing members as well.

Even with this added importance of...

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Build a Winning Team for Your Association

Whether you're working to increase new member sales, improve member retention, drive non-dues revenue or deliver valuable benefits to your members, you know you can't do it alone.  

You need a team of staff members for your association that can unite around a common goal and help your organization become a critical partner in your members' success.

Our friends over at LiquidPlanner created a great infographic on how to build your winning team.   LiquidPlanner is an easy and powerful online project...

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Click Here Now for Secrets to Creating Powerful Calls to Action for Your Association

Create powerful calls to action for your associationWhen you communicate with members, do you always tell them what you want them to do? If not, you're missing out on a great opportunity accomplish your goals.

Our days are filled with many subtle calls to action: "Click Here Now," "Order Before Midnight," or "Try Our New Super Chicken Sandwich."

Your communications should do the same. You're trying to influence members' behavior with every event, email, blog post or website page. Don't waste the opportunity to accomplish what you want and help...

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Top Questions About Content Marketing for Associations

Content marketing for associationsLast week, WebLink hosted a webinar for business associations and chambers of commerce titled, "6 Ways to Produce Content That Members Value."

As associations seek to maintain their relevance for their target audience, more and more organizations are turning to content marketing to create additional value for their members.  While most associations understand they must deliver real benefits to their members to improve member retention and drive new members sales, many associations are unsure of...

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10 Ways To Thank Your Association Members

Thank your association membersAs the year draws to a close, many people will be giving thanks to those whom they care about or those who have made an impact in their lives. You should take this opportunity to give thanks to the members of your association as well.

After all, your association would not be in business without them. So take the time to let members know much they are valued. Yes, it can feel good to say thank you. But you can also build relationships with your members, increase member retention and generate new...

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Is Your Association Missing Out On These 3 Benefits of A Mobile Website?

Don't be left behind. Create a mobile website for your association.More than half the mobile phones sold today are "smart phones" that can access the Internet. The tablet market is expected to grow by nearly 80% over the next four years, while the smart phone market is expected to grow by 70%.  And, the desktop PC market is expected to shrink by about 8%. (Source: International Data Corporation - IDC)

That means fewer and fewer people will accessing the Internet from a desktop computer and more of them will be using mobile devices. 

Is your association or chamber...

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Should Your Association Change Your Processes Or Your Software?

Should your association change your process or your software?On the list of inevitable things after death and taxes, change ranks right at the top. Any association or chamber of commerce seeking to maintain their relevance, grow their organization and drive success for their members are going to have to change something.

But knowing what to change can certainly be a challenge for associations seeking to become a key partner in their members' success.

Launching a significant software change for association or member management, a new website, or content...

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eBook: 4 Simple Steps To Growing Your Membership with LinkedIn

Click here to download the eBook.As an association professional, you understand the necessity to grow and engage your membership.  Your association must seek new ways to connect with your current members and find new prospective members.   

At WebLink, we understand that finding the right tools for your organization - and learning how to use them - can be tricky. And, despite LinkedIn being more than 10 years old, it remains largely untapped for associations trying to engage their target audience.

That's why we're offering this...

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An Email Subject Line Your Association Can Use To Wow Your Members

Wow your association members with great email subject linesRecently, WebLink finalized our dates for our 2014 WebLink Summit, our annual marketing, technology and social media conference for member-based organizations.  

We narrowed our choices down to two finalists: the JW Marriott Indianapolis and the Downtown Marriott in Indianapolis.  

We ultimately chose the JW Marriott for the 2014 WebLink Summit, but a well-crafted email from the Downtown Marriott guaranteed they'll be in the mix for the 2015 event.

Subject Line: 5 Reasons You Should Not Use the...

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Webinar for Associations: 6 Ways to Produce Content that Members Value

Produce content that your members value.Content marketing is a hot topic for associations looking to provide more value and stay relevant for their members.  But to be honest, between being relevant and being valuable, I'll take being valuable all day long.

In fact, I believe that associations who focus on creating great content for their members will be the ones who continue to grow over the next few years. Those associations who don't find a way to deliver more value to their members will be looking at dropping retention rates and...

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Association Marketing R&D: Ripoff & Duplicate

Last week, I was a presenter at the Illinois Association of Chamber of Commerce Executives (IACCE) Fall Conference.   As I talked with the attendees and listened to the other presenters, I was reminded of why I enjoy working with associations and chambers of commerce.

Association and chamber professionals are:

  1. Very social - You spend most of your days talking with members, prospective members or stakeholders in your industry or community.  You love meeting new people and making connections....
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4 Ways To Prevent Your Members From Finding Value In Your Association

We know that one of the main reasons businesses join associations and chambers of commerce is to help them grow their business.   In fact, it's probably the only REAL reason that they join.

Think about the ways your association helps members grow their business and provides them with value.   Despite everything you know about why most members join, the truth is that each member has their own reasons for joining and a certain set of expectations for what value they'll receive from...

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Top Questions: Mistakes Associations Make When Using Their Membership Database

Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "5 Mistakes That Haunt Associations When Using Their Membership Database."

The webinar detailed common mistakes that associations make with their membership database, demonstrated solutions to the problems and showed ways to use your association management software (AMS) to provide better service to your members.

During registration for the webinar, we asked attendees some questions about their current...

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11 Email Subject Lines Your Association Can Use To Get Better Open Rates

11 Email Subject Lines for Your Association to StealDespite the social media boom, email remains a powerful tool for associations and chambers of commerce. Making sure your message cuts through the clutter in your members' inboxes is as much art as it is science.  But, there are some best practices to keep in mind when creating your emails.

A powerful email starts with the subject line.  Frequently, staff members at associations will write the content for the email first and then hurry to slap on a subject line before pressing send.   Instead,...

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8 Social Media Actions That Drive Member Engagement

8 Social Media Actions That Drive Member EngagementSocial media has become a powerful tool for communicating with members, sharing content, asking and answering questions and building relationships. But it takes more than simply re-purposing calendar events or newsletter items to get the most out of your social media connections.

For busy association and chamber members on the go, social media may become their preferred form of contact.

Here are some to tips to drive member engagement for your association or chamber.

Watch, read and listen...

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