What are your members saying about your use of social media?A few months ago, I wrote about the Pitfalls of Social Media for chambers of commerce and associations. Since then I've had some great conversations with staff from chambers and association about how to avoid these pitfalls and use social media to strengthen their brands and engage their members.

Recently, I found this post by B.L. Ochman about Three Top Ways to Damage Your Brand With Social Media.   She makes some good points about ways you could negatively impact your organization with the...Read More » »

How can chambers of commerce improve their websites?Since WebLink International works exclusively with chambers of commerce, business associations and membership organizations, I get to see and use chamber websites every day.  And, since I managed the Las Vegas Chamber of Commerce website for eight years, I remember all the challenges of keeping a chamber website up to date and relevant.

Recently, I was asked what things most chambers of commerce could do to improve their sites. I thought this topic would make a great "top 10" list for the WebLink...Read More » »

Tweet your way to new membersYou've probably been using social media such as blogs, LinkedIn, Facebook and Twitter for a while now.  Have you seen your efforts pay off with new members?  Some chambers of commerce have.

Read this article about how the Athens GA Area Chamber of Commerce appealed to a local businessman with their adoption of social media. From the article:

"Athens businessman Alex Sams plans to join the Athens Area Chamber of Commerce because of a tweet - a short message - he read through the online social...
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Retention. It's a key indicator for most chambers of commerce and business associations.  The factors that drive retention also drive just about everything else about the financial health and growth of your member-based organization.  Revenue. Sponsorships.  Event attendance. New member sales. 

Higher retention means more satisfied members, more connected members and more word of mouth advertising for your organization.  

And more fans.

Fans.  Not just Facebook fans, but someone who actually...Read More » »

Social media strategy for chambers of commerceOver the past few weeks, I've spent quite a bit of time talking face to face with chamber of commerce executives, both at the American Chamber of Commerce Executives (ACCE) Convention and the Western Association of Chamber Executives (W.A.C.E.) Academy.  We've talked about improving retention, increasing new members sales, generating non-dues revenue and more. But by far the hottest topic has been social media.

I find it puzzling that so many chambers of commerce are still "holding off" on using...Read More » »

WebLink is proud to announce the winners of our big contest conducted at the American Chamber of Commerce Executives (ACCE) Convention in Raleigh, NC.   Please read on to see if any of your peers were winners.

iPod touch
Dolores Simon – Chicagoland Chamber of Commerce
 
Garmin Nuvi GPS system
Rebecca Trujillo – Albuquerque Economic Development, Inc.

Flip Digital Video Camera
Kelley Schiesl – Dubuque Area Chamber of Commerce
Steward Sandstrom – Kalamazoo Regional Chamber of Commerce
Dick Rush – The...
Read More » »

Last week at the American Chamber of Commerce Executives (ACCE) Convention in Raleigh, I sat in on Rahaf Harfoush's presentation on how the Obama campaign used social media, websites and email to connect to and engage voters during the 2008 Presedential Election.

She explained several ways that the campaign created online connections to facilitate offline actions by voters.  These included extensive use of technology and social media such as Facebook, Twitter and YouTube, a dedicated social...Read More » »

Recently, I posted about chambers of commerce being "Twitter-worthy." Since then, I've had some good discussions with chambers of commerce on how they are working to be remarkable for their members. 

In some cases, chambers are leading the way in their community by being on Twitter and other social media and showing their members how to use it.  In others, the chamber is just learning how to use social media to connect to and engage their members to improve member satisfaction, increase...Read More » »

Host a TweetUp for your members.On Wednesday, I posted about having a TweetUp just for chamber of commerce Twitter users during the ACCE Convention in Raleigh, NC.  (If you're going to the convention, please join us!)  Since then, I've had a few people ask me, "What is a TweetUp?"

In chamber of commerce terms, a TweetUp is a mixer. Twitter users get together to "meetup" and network, just like your members would at a "traditional" mixer.  Nothing special has to happen at the event to make it a TweetUp....just get together...Read More » »

I've seen quite a few chambers of commerce asking questions about Twitter recently.  How often we post? What should we tweet about? Who should be allowed to post?

I'm always inclined to say "It depends," and that you should use the same guidelines for who speaks at events or with the media and who writes posts for your blog or newsletter.  But...let's find out.  Here is a poll (also below) to see who manages your chamber's main (organizational) account.  If you have more than one account or if...Read More » »

Attend the first ever TweetUp for Chamber of Commerce staff!You've probably heard about TweetUps before.  And maybe your chamber of commerce might have even hosted one for your members.  But...have you ever attended a TweetUp JUST for chamber of commerce "tweeters?"  Well, here is you chance!

Join me for a Chamber TweetUp on Thursday, July 30 during the American Chamber of Commerce Executives (ACCE) Convention in Raleigh, NC. 

Since the last sessions end at 5:30 that day, we'll meet at The Bar in the Sheraton Hotel at 6:00 pm (The Bar is on the second...Read More » »

ACCE Convention, July 29 - August 1 - Raleigh, NCWebLink will be exhibiting at the American Chamber of Commerce Executives (ACCE) Convention in Raleigh, NC July 30 and 31.  If you’re attending this conference, please stop by the booth (#224) to say hello.   We’ll have at least 8 staff members there:  meMike Bryan, DJ Muller, Misty Stennett, Pam Sefrino, Aaron Cox, Chris Painchaud and Nathan Marquardt.

We’d like to hear about the challenges your chamber of commerce is facing during these uncertain economic times and how you are working to...Read More » »

Chambers of commerce, assocations and member-based organizations use a variety of tools to determine their members' satisifaction with their organization's services and benefits. Member surveys, Net Promoter Score, retention rate, event attendance, referrals, new member sales and many other tools are often used.

How about a new measure of your members' engagement with your organization?...

Is your organization "Twitter-worthy"?

Whole Foods recently launched a billboard campaign promoting how their...Read More » »

Want to be more social? Add a comment to a blog post!If you're wondering how you can start using social media more, here's an easy one - add a comment to a blog post!

I spend about an hour a day reading various blog posts from chambers of commerce, business associations, marketing organizations and social media experts.  I'm amazed at the time, energy and passion that writers put into their posts.  And their insight and ideas help me be a better communicator.  But, I don't tell them often enough.

And, of course, I try to compile and create useful...Read More » »

Do chambers of commerce NEED an office to be successful?Chambers of commerce have long held a physical presence in their communities.  Their offices have been a central meeting point for business leaders, small business owners and elected officials to network and discuss local business issues.  And, the chamber office is usually a resource to visitors in town looking for maps, guides or other local information.

But, does the chamber of commerce need a building or physical offices to provide benefits to their members and their community?

The Goleta...Read More » »

WebLink International will host a webinar on July 22 titled "Top 5 Reasons to Use Member Segmentation to Drive Your Marketing Strategy."  Cathi Hight of Hight Performance Group and Mike Bryan, WebLink's vice president of marketing will demonstrate ways you can use technology to learn more about your members.

This webinar will show you ways to use your membership management software plus your website and survey data to analyze and define your ideal target market for members. You'll learn how...Read More » »

What are the pitfalls of using social media?Last week, I did a webinar for the Illinois Association of Chamber of Commerce Executives (IACCE) on social media for chambers of commerce.  One of the questions at the end of the webinar was "What are the pitfalls of using social media."   I wanted to share my answer and expand on it here.

There are many benefits of using social media for sure, but there are also some dangers.  As long as you're aware of them, you can work to avoid these pitfalls and use them to your advantage.

Loss of Control
In...Read More » »

Solving the value puzzleLast night, I participated in a Small Business Buzz Twitter Chat (Hashtag #sbbuzz) with staff from chambers of commerce and small businesses around the country.  The discussions centered on how chambers of commerce and small business can use social media to benefit their community and each other and how members can gain benefits from being members of their local chambers.

The question of What businesses will receive the most value by joining their local Chamber? sparked some very...Read More » »

Today on Twitter, my co-worker Benji Craig (@benjicraig) posted this tweet: 
Benji's Tweet
 
The link in his tweet points to a specific search on Wordtracker Labs for "Chamber of Commerce."   The page shows the questions that are being typed into search engines that include your keywords.  The top two questions asked that include "chamber of commerce" are:
  1. What is the role of of chamber of commerce
  2. What is the purpose of a chamber of commerce

There are probably plenty of businesses in your community (and even... Read More » »

YouTubeA couple of weeks ago, I posted about The Social Media Quartet, the four social media tools used most often by marketers - Twitter, Blogs, LinkedIn and Facebook.  Now that you've mastered the Quartet, are you ready for the encore? ;-)

In that post, I mentioned the Social Media Marketing Industry Report.  After the social media quartet, YouTube was the next most frequently used media. 

At YouTube, several chambers of commerce have created their own "channel" where they can add new videos, share...Read More » »

 

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