Read this article about how the Athens GA Area Chamber of Commerce appealed to a local businessman with their adoption of social media. From the article:
"Since the Athens chamber is embracing the leading edge of social media, I feel I need to join and be a part of it," Sams said.
"Every year when I get my Chamber renewal form, I think long and hard as to whether I want to renew due to the expense. This year I don't have to think twice and am happy to make the investment. The reason is how you and the Chamber has embraced social media which gives some of us members another way to interact with each other and the Chamber itself."
If she emailed, then there are others who have thought the same thing and haven't taken the time to write to us. Even if engaging our members via social media only results in a few additional renewals a year, it's well worth the time and effort.
These are just a few examples of chambers of commerce connecting with new members via Twitter and social media. How about your chamber or business association?
Can you attribute an increase in new member sales or an improvement in retention to your use of social media? I'd love to hear your stories.