Your association’s most precious asset is your people – both your staff and your members. For your association to perform at a high level, serve your audience effectively and continue to grow, you must maximize the results your organization receives from both groups.
Like most associations, your members and your staff represent a broad range of ages, backgrounds and experiences. You’ve heard terms like Baby Boomer, Generation X and Millennials, but did you know there are common experiences that can predict how members of these groups will respond to certain events and communications?
You must understand these differences and find ways to energize your staff so they can better engage your members. And, you must communicate with different groups of members in ways they find relevant – and it’s not all just about the method of communicating. What you say can have a greater impact than whether you call, email or text your members.
This free webinar, titled "4 Challenges Associations Face in Engaging Young Professionals," will provide strategies and tools for better staff collaboration, communication with members, and human resource issues designed to help association staff from all generations better engage with young professionals.
Webinar title: 4 Challenges Associations Face in Engaging Young Professionals
Date: Wednesday, February 12, 2014
Time: 3:00 pm - 4:00 pm EST
Chris Schrader, President of Schrader and Associates, will share why different generations behave how they do, the importance of creating a cross-generational culture of understanding in your organization, and tactics that lead to greater member involvement from young professionals.
In this webinar you’ll learn:
- How your association can better position itself as a valuable resource to young professionals.
- Insights on how changing your communications can help you grow your young professional membership.
- Tools for a better workplace environment across generations.
- How technology should play a role in connecting with young professionals.
Don't miss this opportunity to learn how your association can understand generational differences and leverage them to help your organization provide better service to your members. Register now.