Tracking and Sharing is Critical for Member Retention
Posted Monday, October 24, 2011 by WebLink Staff
Pam Sefrino - National Sales Manager at WebLink InternationalBy Pam Sefrino, National Sales Manager

Do you really know what’s happening in your membership? What are your members truly interested in? What events or workshops have the attended in the past year? How long have they been a member for that matter, and why do they stay?   And, how can you use this information to help improve retention and even generate new members sales?

Many business associations and chambers of commerce abandon what I like to call “member discovery” because it’s just too much...Read More » »
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Is Your Association Unknowingly Hampering Member Success?
Posted Tuesday, September 20, 2011 by WebLink Staff
Pam Sefrino, National Sales Manager, WebLink InternationalBy Pam Sefrino, National Sales Manager

We all know that one of the primary reasons that companies join business associations and chambers of commerce is to network, have access to resources and grow their own business.

One very simple (but often overlooked) thing that business associations do unknowingly to hamper members’ opportunities for business growth is unintentionally hide their member directory – which is essentially a business directory – on their web site. More on this in a minute.

Some...Read More » »
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Are You “Selling” the Benefits of Membership?
Posted Thursday, August 18, 2011 by WebLink Staff
Pam SefrinoBy Pam Sefrino, National Sales Manager

Your members want more. That’s the bottom line. The biggest question they are asking themselves when they actually take a minute during the craziness of their day to consider your association is, “what’s in it for me?” or “how am I really benefitting from this?”

Every day, association professionals face the challenge of not only providing increased value to their members, but figuring out exactly what an individual member finds valuable, providing...Read More » »
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How to Quickly Get Referrals from Your Members
Posted Thursday, June 2, 2011 by WebLink Staff
Aaron Cox - Membership Management Specialistby Aaron Cox, Membership Management Specialist

I have seen the puzzled look on the faces of board members, volunteers and sadly even staff at chambers of commerce and business associations when asked the question, “Do you know anyone else that would benefit from membership in your organization?”

While referrals are one of the best ways to generate new membership sales, existing members often understand the value they receive from the organization but can’t always readily see the same benefits for...Read More » »
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