Membership Sales and Retention

Client Spotlight: 12 Reasons Property Management Association of West Michigan Chose WebLink

By Tao Stadler, Senior Membership Management Executive

At WebLink, there’s really nothing better than a client sharing their success story with us. As a former association professional staff member myself, I love hearing how something we’ve done---whether it’s our software or our team—has helped a client improve their association.

With more than 600 associations and chambers of commerce using our membership management system and integrated websites, we get this type of input quite frequently but...

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The Future of Association Management Software

By DJ Muller, President & Founder, WebLink International

Association management software (AMS) is the term used for software that helps trade and professional associations run their operations.  For the purposes of this article I am going to assume you know how associations operate.

The primary benefit of software dating back decades is to save time.   Being “more efficient” was - and still is - the primary benefit software provides for many associations.

Being more efficient for associations means...

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5 Ways to Increase Member Engagement for Better Retention

By Rory Beall, Membership Management Executive

At the forefront of any organization’s retention strategy should be increasing member engagement. Passive members are much less likely to renew their membership so understanding how to move inactive members to more involved members can have a tremendous impact.

Here are 5 ways to increase member engagement:

  1. Segment Your Messaging

We’re all aware that members will join and renew their memberships for varied reasons. Therefore, tailoring messages...

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Why Cheap Membership Software Isn’t Cheap

By Rory Beall, Membership Management Executive

Has your association experienced recent growth? Do you have goals to grow in the future? With growth comes the need to upgrade the way you run your organization. Many of the tools and processes used in the past simply won't be enough to handle an influx of members.

Association Management Software can range in price from nearly nothing, to six or seven figures. So what should your association spend?  The key is to look at more than just price...

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Webinar - Mistakes Associations Make When Selling

By Tao Stadler, Senior Membership Management Executive at WebLink International

For business associations and chambers of commerce, selling memberships and sponsorships is a fact of life.  You simply must do it in order to grow as an organization.  Sometimes, you even need to sell new memberships  just to maintain the status quo.

With so much riding on the success of your sales team, I'm continually surprised at how little focus associations place on developing good sales techniques and using an...

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Association Management Software: The Cost of Waiting to Invest

By Mike Lobue, Membership Management Executive

Associations are always looking for ways to save, especially when the economy goes through rough times. Many will turn to technology or new employee roles to discover methods of saving, learning the hard way that waiting to invest will cost them in the long run. More and more, business associations are discovering association management software solutions to be a cost-saving investment, and waiting to invest can delay membership growth, hurt...

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The 4 Best Association Management Software Tools (From WebLink) – A Trainer’s Perspective

By Lauren Bashaw, Senior Manager of Customer Adoption

One of the best qualities about a full membership management software solution like WebLink is its ability to handle it all – your membership data, your event registrations, your aging reports, your website content – it’s a one-stop shop.  Unfortunately, this can cause some fun features and helpful tools to get overlooked in the day-to-day of managing your database.  As a trainer, I see several of these rise to the top as the most underused...

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How Evolving Web Technology is Shaping the Future of Business

By Chris Phillips, Software Engineer/Systems Analyst

In these days of extreme internet availability, it’s hard to think back to a time before the internet was a large part of our lives - even though it’s barely been 20 years ago. In 1993 the World Wide Web standard had just been created and there were only 50 HTTP web hosts.  If you weren’t in academia at the time, there was a good chance you hadn’t even used the internet. 

Jump forward 20 years and we now use internet technologies constantly in...

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3 Membership Database Software Myths

By Tao Stadler, Senior Membership Management Executive

In a meeting a few months ago, my CEO, Terry Dwyer, made a point about progress that strongly resonated with me and has been in my mind ever since.

In discussing a feature that we all agreed would be a dramatic improvement for our association clients, a litany of reasons why it would be hard or even impossible to accomplish came rushing forward, as though months of research had already been done and the answer was set in stone.

After a few...

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How To Create a Team of Association Management Software Experts

By Lauren Bashaw, Senior Manager of Customer Adoption

A common question we hear from our association management software clients is with such a robust AMS system, how can we be sure we are getting full value for ourselves and our members?  The simplest answer is to make sure your staff are well-trained on the features, functions, and best practices that will ensure your AMS success!

And your next thought – I can almost guarantee it – is “we don’t have time for training.”  In the association world,...

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Online Membership Directory Best Practices: What Makes WebLink Local So Effective?

By Bryan Long, Relationship Manager

Is your chamber of commerce or business association website doing all it can to promote your members? Could you be improving member retention, generating more leads for members, producing more revenue, or even increasing event attendance with a more powerful website and online membership directory?

The single biggest reason businesses join your organization is to gain more business.  Through networking, professional learning opportunities and the exposure gained...

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Membership Management Software: Why Are We Here?

By Chad Bouslog, Membership Management Specialist

About 45 days ago, I was just like a lot of you reading this blog today. In fact, today, I’m probably similar to a lot of you as well, being human and all. But 45 days ago, I was introduced to WebLink International.  I wasn’t actively seeking new employment opportunities, so I probably wouldn’t have considered myself as a “hot lead” for the sales world.

Just the same, not every association or Chamber of Commerce that comes into contact with WebLink...

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Association Software Dashboards. The What. The Why. And How to be Successful.

By Matthew Bugnacki, Membership Management Specialist

The What:

Recently my family and I were invited to a friend's house for breakfast. One of them asked if I would be writing another blog post for WebLink. I mentioned I would be writing one on dashboarding…silence…blank stares...I decided more information was needed. As I paused and searched for the best way to explain what I was writing about I asked myself whether or not this even applied to him; he’s a professional photographer. It did. In...

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Association Management Software: Is Your System Really Integrated?

By Mike Lobue, Membership Management Executive

If you are involved in technology decisions for your association, more likely than not, you’ve engaged with multiple vendors, each providing a separate technology solution. You’ve probably talked to a company that provides an association management software solution, while engaging with another that will handle your association website needs and another for your mobile app and so on. All the while being promised all the systems will ‘talk to’ and...

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Does Your Association Need to Self Reflect on Its Membership Management Technology?

Reflecting on your association membership management technologyBy Rory Beall, Membership Management Executive

When is the last time you reflected on your association’s membership management technology? Have you ever? Frequently, associations find themselves too busy preparing for the next big event, looking to add their next member or keeping existing members happy to do a thorough self-assessment of how they maintain their most important asset, their association membership database. Event history, financials and profile information of members,...

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Why Choose SaaS Software for Your Association?

By Chris Landis, Vice President, Finance and Operations

As a decision maker in any organization, one of the most important decisions you make for the health and success of your association is related to the tools and technology in which to invest. Whether you are leading a Fortune 500 business, a professional association or a local Chamber of Commerce, the choice you make will have lasting implications on your staff, your budget, and the way you run your organization.

As an association management...

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6 Questions to Ask Yourself for Association Software Success

By Travis Tetrault, Membership Management Executive

Like most people, I will play the victim and blame software for performance issues and causing unwanted frustration. Time and time again when I reflect on the issue, it is proven to be a manual error and not the software causing the compounding frustration. I get it, taking responsibility for user error is difficult and almost inhuman (especially for the male species), but when you take the responsibility, a world of software opportunities...

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Is Your Association Adapting to Your Members?

By Matthew Bugnacki, Membership Management Specialist

Recently, while I was walking with my ten year old son around our neighborhood, we discovered a tree house that seemed to be falling out of its respective tree. The tree house was not uncared for. In fact, some of the boards seemed new while some seemed a bit worn with age. My son easily identified that there was a substantial problem with the tree house as it looked warped and about ready to collapse. This led to some very...

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3 Keys to Leading a High Performance Culture in Your Association

By Terry Dwyer, CEO

As 2013 begins, it is the perfect time to assess your association, set new goals and plans to lead your team, as well as your members, to success in the new year.  I use this time of year to quietly think through where I, as CEO, can have the greatest impact. This effort can take real discipline since, if you are like me, you might want to make sure “all the important items are included.”  Most of us will lean toward making this list too long and, as a result, find ourselves...

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Being A Chamber Member Is Good For Business - Advertising With the Chamber is Even Better

By Joe Scaggs, National Sales Manager for WebLink Digital Media

Recently, The Schapiro Group, an Atlanta-based strategic consulting firm, released a national survey of 2,000 adults that indicated significant benefits for businesses active in their local Chamber of Commerce. The full results of the survey can be viewed on the ACCE website, but I’ll try to be helpful and cover a few of the highlights for small businesses.   

When a small business is active in a Chamber of Commerce:

  • Consumers are 49%...
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