Membership Software

12 Spring Cleaning Tips for Your Association

Spring has (finally) sprung! Last weekend, I opened all the windows in my house and gave it a good scrubbing and de-cluttering. There’s something about a good clean up that can feel so inspiring. And many of the same principles can be applied to your organizational well-being.

Here are 12 tips for spring cleaning for your association:

1. Get Organized: Re-locate all of your data to one source.

Association management software (AMS) is critical to working efficiently and providing greater benefits...

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What Can Jack Nicholson Teach Us About Member Experience?

One of my all-time favorite movie clips is the bit from Five Easy Pieces when Jack Nicholson is in the diner ordering a plain omelet with toast. The reason why? Because in just two short minutes, it gives great insights into how the world has changed in terms of the critical interactions between organizations and their customers.While I happen to believe that these insights are universal, they are particularly applicable to associations and their never-ending quest in answering how to best serve...

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Help Your Association Make Money With Data-Driven Decisions

Use Data-Driven Decisions to Make Money for Your AssociationI was recently at a national association headquarters listening to the membership VP (we’ll call her Jessica) explain her strategy for member retention and recruitment. I was there to help her team analyze their membership as they were converting to our association management platform, WebLink Connect.

Jessica told me, “Our strategy is to keep it simple – we focus on two core values – first we focus on advocacy and being the legislative voice for our members and second we provide...

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Avoid Association Chaos: Let Innovation and Effectiveness Shine

As I work with the staff of associations, chambers of commerce and member-based associations to implement their membership management software and websites, I see first-hand how an organization's process can have a direct impact on their results.  Sometimes associations have no processes, partial processes or too much process and their staff have a difficult time driving a project to completion.

I’d like to share with you an article that reminded me that although the day-to-day tasks of a...

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Is Your Association Staff Really Passionate About Your Members? 10 Ways to Show You Care.

Is your association staff passionate about your members?We’ve all heard that actions speak louder than words. That means your association must do more than just check off a list of benefits. Showing that you and your staff are sincerely passionate about your industry, your community, and your members’ is critical. And it will keep them coming back year after year.

1. Create a passionate, caring culture.

This doesn't happen over night, and is easier said than done. It starts at the top with great leadership and can be sustained by hiring the right...

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eBook: 6 Ways To Produce Content Your Members Value

Download our free guide: 6 ways to produce content your members valueFor the past several years, associations have taken to using social media as a way to engage their membership, seek new members and extend their marketing efforts.

Of course, part of using social media effectively is sharing great content with your followers.  Creating content that their members will value and share is now a key part of many association's marketing strategies.  In fact, a recent study by the Content Marketing Institute showed that 92% of non-profit professionals are using content...

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Webinar Recap: 3 Key Strategies For Growing Your Membership in 2014

Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "3 Key Strategies for Growing Membership in 2014."  

As associations kick off the new year, many organizations have new goals for selling memberships, increasing retention or creating additional non-dues revenue.   Staff and board members of your association probably have lots of great ideas about what your association should be doing to reach your goals.

The trick is to understand which of those ideas...

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4 Association Technology Trends for 2014

Association technology trends for 2014Some days it may feel like you run a website or a technology operation instead of an association. Keeping up with new technology can seem like a full-time job for an association professional. There’s always some new company, service or integration available.

You probably feel like you’ll be left behind if you don’t try out everything.  To help you sort through all the information out there, here are the 4 major themes for association technology we see for 2014.

Website Content

If your association’s...

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5 Reports No Association Should Live Without

It sounds like one of those bad dreams. You have a road map to make your association successful right there in your hands. But, you never look at it or you don't realize how important it can be.

Fortunately, this is one nightmare you can put an end to. Your association management software is the lifeblood of your organization. Remember, it contains all key contact information, annual billing, past transactions, related individuals and companies, events management, committees, certifications and...

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6 Steps to Measure Social Media ROI for Associations

Social Media ROI for Your AssociationSocial media seems to be taking over the world. If you’re going engage in social media, you should do it well so that your association receives as much benefit as possible. But that’s easier said than done.

Here are some tips for measuring the ROI for social media for your association. Keep in mind that the real goal is increased member engagement, improved member retention, additional member sales or more non-dues revenue - not a viral video or a bunch of “likes.”

Identify your goals. You can’t...

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Ask Your Members The One Question That Matters Most

Ask your members the ultimate questionEvery organization battles to provide value to its customers – and be recognized for it.   Do you know how well your association is doing?

Do you monitor social media to get a feel for how you’re doing? Many associations are unsure of how effective their social efforts have been. After all, do a few Tweets tell you much?

Measuring member satisfaction.

  • Member surveys were and still are a staple of gauging satisfaction with products and services. But they’re usually too long, too complicated, and...
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Top Questions About Websites That Disappoint Your Association Members

How your website lets your association members down.Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "5 Ways Your Website Lets Your Members Down."  

With websites being a critical component of associations' marketing and communications plans, many organizations don't realize how their websites can be disappointing their members and adversely affecting member retention and new member sales.

The webinar detailed some of the common mistakes associations make with their websites, how those mistakes affect...

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WebLink President DJ Muller Discusses SMBs' use of LinkedIn on Fox News Live

Recently, WebLink published an eBook titled "4 Simple Steps to Growing Your Membership with LinkedIn" designed to help associations, chambers of commerce and member-based organizations take advantage of LinkedIn to grow their business.

The response to our eBook has been tremendous. And, we've found that small and medium businesses (SMBs) are finding the guide useful as well.  Many small businesses and associations face similar challenges when trying to drive new business with a small staff and a...

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Don't settle for relevance. Create VALUE for your association members.

Is relevance at the top of your list of goals for your association? Many association professionals are sure becoming more relevant is the key to your association staying in business for years to come.

Forget about it. Relevance is for losers.

You need to win with value.

I have no data to support this, but I’d guess that the most frequently used word with the word “Relevant” is “NOT”

No one says, “Wow, that association is really relevant for me.” They want useful. They want ROI. They want value.

The...

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eBook: 10 Key Sales Tips to Grow and Retain Your Members

10 Key Sales Tips to Grow & Retain Your MembersAssociation executives, membership managers and salespeople are continually faced with the need to generate new members while retaining their current member base. Often, they complete their jobs despite lacking the time and resources or while performing numerous other duties.

Sales training is one resource that has been historically lacking in member-based organizations as many new sales people in associations start without a sales background.  Or, if they do have sales experience, it's not in a...

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Top Questions About Content Marketing for Associations

Content marketing for associationsLast week, WebLink hosted a webinar for business associations and chambers of commerce titled, "6 Ways to Produce Content That Members Value."

As associations seek to maintain their relevance for their target audience, more and more organizations are turning to content marketing to create additional value for their members.  While most associations understand they must deliver real benefits to their members to improve member retention and drive new members sales, many associations are unsure of...

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10 Ways To Thank Your Association Members

Thank your association membersAs the year draws to a close, many people will be giving thanks to those whom they care about or those who have made an impact in their lives. You should take this opportunity to give thanks to the members of your association as well.

After all, your association would not be in business without them. So take the time to let members know much they are valued. Yes, it can feel good to say thank you. But you can also build relationships with your members, increase member retention and generate new...

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3 Ways Your Website Host and Database Provider Should Protect Your Association

As more and more associations make the change from traditional installed software to software as a service (SaaS), they are realizing the benefits of having data or websites hosted for them.  This is sometimes referred to as hosting "in the cloud," meaning that your files do not physically reside on a computer or server in your office.

Even though associations are selecting software as a service vendors for their association management software, websites and other services, they may not fully...

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Top Questions: Mistakes Associations Make When Using Their Membership Database

Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "5 Mistakes That Haunt Associations When Using Their Membership Database."

The webinar detailed common mistakes that associations make with their membership database, demonstrated solutions to the problems and showed ways to use your association management software (AMS) to provide better service to your members.

During registration for the webinar, we asked attendees some questions about their current...

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4 Ways To Prevent Your Members From Finding Value In Your Association

We know that one of the main reasons businesses join associations and chambers of commerce is to help them grow their business.   In fact, it's probably the only REAL reason that they join.

Think about the ways your association helps members grow their business and provides them with value.   Despite everything you know about why most members join, the truth is that each member has their own reasons for joining and a certain set of expectations for what value they'll receive from...

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