Your website is the face of your organization. It is accessible to visitors 24 hours a day, 7 days a week, any time and any place. It provides any one and every one, including both prospective and current members, with the most comprehensive information about your association. Yet, its maintenance and management are too often pushed to the bottom of your staff's never-ending to-do list.
In today's tech-driven and mobile world, consistently contributing to your association website development, and updating your website with information are critical to the execution of a successful digital marketing strategy. Content is king - especially when it comes to the management of your association website. It is time to breakthrough the barriers and start leveraging the immense power that this invaluable means of communication has. From acquiring new members, to driving customer referrals for existing members, to increasing non-dues revenue for your organization, this eBook will help ensure your association's website is increasing member engagement and fulfilling the demands of your diverse audience.
In this eBook you will learn:
- The most common problems that associations face, and the most frequent mistakes that they make, when managing their website.
- Strategic tips and suggestions that you and your team can implement to improve your members' experience.