Online Membership Directory

What Can Jack Nicholson Teach Us About Member Experience?

One of my all-time favorite movie clips is the bit from Five Easy Pieces when Jack Nicholson is in the diner ordering a plain omelet with toast. The reason why? Because in just two short minutes, it gives great insights into how the world has changed in terms of the critical interactions between organizations and their customers.While I happen to believe that these insights are universal, they are particularly applicable to associations and their never-ending quest in answering how to best serve...

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Who Is Competing With Your Association?

Who's competing with your association?We know that one of the main reasons companies join associations is to increase their business.  Yes, individuals may join for training and certification, but ultimately they want to improve their skills and help them grow their business.  Plus, businesses join associations for the networking and business exposure opportunities.  And, the exposure your members gain via your website is perhaps the best way you can promote them and drive traffic to their business.

The value that members receive...

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Don't settle for relevance. Create VALUE for your association members.

Is relevance at the top of your list of goals for your association? Many association professionals are sure becoming more relevant is the key to your association staying in business for years to come.

Forget about it. Relevance is for losers.

You need to win with value.

I have no data to support this, but I’d guess that the most frequently used word with the word “Relevant” is “NOT”

No one says, “Wow, that association is really relevant for me.” They want useful. They want ROI. They want value.

The...

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Top Questions: Mistakes Associations Make When Using Their Membership Database

Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "5 Mistakes That Haunt Associations When Using Their Membership Database."

The webinar detailed common mistakes that associations make with their membership database, demonstrated solutions to the problems and showed ways to use your association management software (AMS) to provide better service to your members.

During registration for the webinar, we asked attendees some questions about their current...

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Best Practices for Measuring Member Engagement

Measuring member engagement has become a hot topic among associations and chambers of commerce looking to better understand their members and drive more revenue through sponsorships, advertising, new member sales and member retention.

Recently, Associations Now published two articles on the challenges that associations are facing in measuring member engagement.  You can read the articles here and here.  A recent survey by Tate & Tryon, Membership Metrics: A Review of Current and Best Practices,...

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How Your Association Management Software Can Help You Target Millennials

Millenials (also known as Generation Y)  are individuals born between 1979 and 2001. And according to Forbes, Millenials will make up 36% of the workforce by 2014 and 46% by 2020. With that in mind, Millennials are extremely important to your organization as it exists today, and are key to your future success.

How can your association management software help you target millennials?

Customize your communications. Your association management software should allow you to segment data and...

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20 Reasons to Buy Association Management Software Today

  1. Take the Stress Out of Information Management. Find everything in one place without hopping from program to program.
  2. Save Money on Staff-Hours. Streamlined information means you will spend less time looking through multiple programs for the information you need. A member’s name, history, and information about their specific needs/interests are all in one location.
  3. Save Money on Software. You may be able to save money by eliminating other software vendors and combining all the tools you need into...
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Why Website Advertising is a Great Benefit for Chamber Members

Your website is one of the best marketing opportunities your members have available for growing their businesses. In fact, many of our clients' members say the exposure they gain from the chamber's website is worth the price of dues renewals each year.

So, how can you make your website even BETTER for your members?   Online Advertising!

Offering online advertising on your chamber’s website to your members is an excellent way to provide additional value to your members beyond the directory...

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The Future of Association Management Software

By DJ Muller, President & Founder, WebLink International

Association management software (AMS) is the term used for software that helps trade and professional associations run their operations.  For the purposes of this article I am going to assume you know how associations operate.

The primary benefit of software dating back decades is to save time.   Being “more efficient” was - and still is - the primary benefit software provides for many associations.

Being more efficient for associations means...

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Thinking Mobile? Why A Responsive Website Design Should Be In Your Association's Future

Imagine you're building your dream house. A 4 bedroom, 2.5 bath, 2-car garage, with a pretty little white picket fence out front and the defining centerpiece - a huge bay window to watch your kids play in the yard.

Your builder is a reputable contractor with great references, as well as a membership in the local chamber of commerce and home builders association, but he has a problem. You have informed your builder that you want the bay window to get bigger each year so you can take in more and...

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5 Benefits to Integrating Your Association Website with Your Membership Database

Your association website is one of the most important tools for driving new member sales, increasing retention, and developing streams of non-dues revenue. Is your website holding you and your organization back?

In a recent webinar titled, “Advanced Google Analytics: Top 10 Things Your Association Should be Measuring (But Probably Isn’t)” we surveyed attendees on their biggest website challenges and how often they are able to make updates to their existing website.

What is your biggest website...

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Association Management Software: The Cost of Waiting to Invest

By Mike Lobue, Membership Management Executive

Associations are always looking for ways to save, especially when the economy goes through rough times. Many will turn to technology or new employee roles to discover methods of saving, learning the hard way that waiting to invest will cost them in the long run. More and more, business associations are discovering association management software solutions to be a cost-saving investment, and waiting to invest can delay membership growth, hurt...

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Online Membership Directory Best Practices: What Makes WebLink Local So Effective?

By Bryan Long, Relationship Manager

Is your chamber of commerce or business association website doing all it can to promote your members? Could you be improving member retention, generating more leads for members, producing more revenue, or even increasing event attendance with a more powerful website and online membership directory?

The single biggest reason businesses join your organization is to gain more business.  Through networking, professional learning opportunities and the exposure gained...

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Being A Chamber Member Is Good For Business - Advertising With the Chamber is Even Better

By Joe Scaggs, National Sales Manager for WebLink Digital Media

Recently, The Schapiro Group, an Atlanta-based strategic consulting firm, released a national survey of 2,000 adults that indicated significant benefits for businesses active in their local Chamber of Commerce. The full results of the survey can be viewed on the ACCE website, but I’ll try to be helpful and cover a few of the highlights for small businesses.   

When a small business is active in a Chamber of Commerce:

  • Consumers are 49%...
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SEO Week 4: Analytics and Goals for Association Websites

It's week 4, discussing Analytics and Goals in the book, Search Engine Optimization: An Hour a Day.

As a marketer, I know measurement is key and I couldn't even begin to count the number of associations I've talked to about the importance. But, it can be daunting if you don't have much experience. If you're new to analytics, don't worry, this post is perfect for the Google Analytics beginner.

Here are my top tips for getting started:

Step 1: Make sure Google Analytics is set up on your...

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Does Your Association Have a Strong Brand? 5 Things To Learn From Megabrands.

I was looking at the list of top 100 brands the other day and how they do what they do. Sure, we all know that companies like Coca-Cola, McDonald’s, Nike, Disney, and Apple have great brands. When we think of them, we’re instantly flooded with the feelings that their marketers have taught us to feel. But these are large companies. And associations and chambers don’t have nearly the budget or resources to put into branding.

So, what can associations learn from these megabrands?

1. Live and breathe...

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Use Marketing Synergy in Association Member Management

With all the buzz in associations about social media and digital communications, now is a great time to swim upstream a bit.  Seriously, when is the last time you received a great print marketing piece?  One that not only stays on your desk, but as a membership or marketing professional, you show off to other association professionals. 

In a world of 140 character messages that are likely viewed while you are in line at the grocery store or waiting for an elavator don't you occassionally want to...

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Is Your Association Unknowingly Hampering Member Success?

Pam Sefrino, National Sales Manager, WebLink InternationalBy Pam Sefrino, National Sales Manager

We all know that one of the primary reasons that companies join business associations and chambers of commerce is to network, have access to resources and grow their own business.

One very simple (but often overlooked) thing that business associations do unknowingly to hamper members’ opportunities for business growth is unintentionally hide their member directory – which is essentially a business directory – on their web site. More on this in a minute.

Some...Read More » »

Who is competing with your Chamber?

Who is competing with your ChamberWe know that one of the main reasons companies join chambers of commerce is to increase their business.  And the exposure your members gain via your website is the single largest way you can promote them and drive traffic to their business.

The value that members receive from exposure on - and traffic from - your chamber’s website often justifies their membership renewal each year.  And, that value can be used to acquire new members, plus generate non-dues revenue through website advertising.

With...Read More » »

Your website should make you money… not cost you money

Make money with your websiteTimes are tough, money is tight, and No One is spending money right now.   Well the first two points are certainly true, but the latter is not.  The truth is; everyone is more selective in how and where they spend their money, but they ARE spending money.  Your members are looking to make the most of their dollars and get a clear Return on Investment (ROI) from your chamber.  You are in the right place at exactly the right time to make money with your website and provide tremendous value AND...Read More » »