Sales, Marketing and Strategy

Mike has more than 15 years of experience in business strategy, marketing, and product development in the web-based software industry, including experience at First Advantage, TruStar Solutions, Major Video Concepts and consumer products at Walt Disney. TruStar Solutions was an Inc 500 Fast Growth Company in 2003 and 2004.

He is responsible for client acquisition and retention, marketing strategy, advertising, and public relations initiatives; strategic business development; and partner management.

With all the buzz in associations about social media and digital communications, now is a great time to swim upstream a bit.  Seriously, when is the last time you received a great print marketing piece?  One that not only stays on your desk, but as a membership or marketing professional, you show off to other association professionals. 

In a world of 140 character messages that are likely viewed while you are in line at the grocery store or waiting for an elavator don't you occassionally want to...

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Times are tough, money is tight, and No One is spending money right now.   Well the first two points are certainly true, but the latter is not.  The truth is; everyone is more selective in how and where they spend their money, but they ARE spending money.  Your members are looking to make the most of their dollars and get a clear Return on Investment (ROI) from your chamber.  You are in the right place at exactly the right time to make money with your website and provide tremendous value AND...Read More » »