by Aaron Cox,
Membership Management SpecialistI have seen the puzzled look on the faces of board members, volunteers and sadly even staff at chambers of commerce and business associations when asked the question, “Do you know anyone else that would benefit from membership in your organization?”
While referrals are one of the best ways to generate new membership sales, existing members often understand the value they receive from the organization but can’t always readily see the same benefits for...Read More » »
In
a blog post last week, I shared part of my presentation from the
If
your chamber of commerce or business association moved to a new
location, you'd probably let your members know, right?
You'd send them some emails - maybe even send some "snail
mail." You might even hang a sign on your old office letting
visitors know that you've moved to a new location.
We know that one of the main
reasons companies join chambers of commerce is to increase their
business. And the exposure your members gain via your website
is the single largest way you can promote them and drive traffic to
their business.
I saw a post on
Twitter today about how someone thought that texting was a useless
form of communications. It made me think about a story that a
chamber of commerce president told me recently.
There's
a story making its way around the internet right now about a woman
in Minnesota who tried to pay for tickets at a local movie theatre
with a credit card. After learning that the theatre only
accepted cash, she left the theatre to get some cash and returned,
only to continue the unpleasant experience.
The
Within the past two years, we’ve seen well-established
newspapers fold as readership numbers plummet. The culprit? The
internet, of course. As 
Today I came across 
Earlier
this week I posted 
A
few months ago, I wrote about the 
Since
Many young professionals give back to their communities by
mentoring area children and students, but rarely are they are on
the receiving end such a relationship – until recently!
You've probably been using social
media such as blogs, LinkedIn, Facebook and Twitter for a
while now. Have you seen your efforts pay off with new
members? Some chambers of commerce have.
Retention. It's a key indicator for most chambers of
commerce and business associations. The factors that drive
retention also drive just about everything else about the financial
health and growth of your member-based organization. Revenue.
Sponsorships. Event attendance. New member sales. 
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