User Experience

Designing a High Traffic Website - Keyword Phrases

As we continue to down the "List of Best and Worst practices for designing a high traffic website" breakdown, we're now ready to talk about Keyword Phrases.  Specificly, we're looking at what additional groups of words you could used to be found for the essentially the same thing.

Eau Claire Area Chamber of CommerceWe're going to use the Eau Claire Area Chamber of Commerce as our example.  For the Chamber to maximize its chances to be found in the search engines, they would want to use as many variations of their name as they can:

 - Eau Claire Area Chamber of Commerce
 - Eau Claire Chamber of Commerce
 - Eau Claire Chamber
 - Eau Claire WI Chamber of Commerce
 - Eau Claire Wisconsin Chamber of Commerce
 - Chamber of Commerce in Eau Claire

This wide base of keywords was pulled from the Google Keyword Tool which is a GREAT starting point for keyword research and can help you tap into new phrases to target.  I'll be talking more about the GKT later.

Coming up next:  Secondary Keyword, Stemming and Synonyms

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