The next post on the "List of Best and Worst practices for designing a high traffic website" is about keywords in the anchor text.

4.  Keywords in anchor text

And no, that's not the type of anchor we're talking about! :)

Anchor text is defined as the visible text component of a hyperlink in a page. For example, here is an anchored text using one of our targets:  membership management software.

The reason anchor text is important is because a link is considered a vote from the site that link comes from.  The quality of the site and the similarity of the phrase used can help boost your SEO rankings.  If you can get a link from Google or the White House that REALLY helps.  If you can get a link from your grandmothers' website on quilting, not so much.  :)

The search engines take into consideration the quality of the site linking to you before it passes along the value to you and your website for that keyword.

Next topic:  Keywords in headings