Over the past few years, associations have placed a greater emphasis on their website as an extension of their brand. Just having a website is no longer the minimum requirement. You must have detailed information about your association, your benefits, your members and the market and industry you serve. Some forward-looking associations have starting focusing more on creating valuable content for attracting new members and engaging existing members as well.
Even with this added importance of their website to an association's business, keeping the website updated with new content and benefits designed for your target audience often takes a back seat to more pressing items such as next week's big event, selling new memberships or other seemingly important tasks.
But, what could be more important than effectively using your association's most important communications tool? Your website can impact all areas of your association business including member retention, new member sales, event registrations, sponsorship, non-dues revenue, political action and much more.
WebLink will host a webinar on Wednesday, December 11 titled "5 Ways Your Website Lets Your Members Down" to share how your website could be disappointing your members, and what you can do to better serve each of your audiences.
This webinar will include examples of how some associations prevent members from gaining value from the organization and ways to avoid these mistakes.
In this webinar you'll learn:
- The tools, functionality, and content association members want to see.
- The importance of a mobile-friendly website, and what it means for your association now and in the future.
- How to get more website referrals to your members, and share measurable results.
- How new website technology can make it easier to engage and retain your members.
Learn how to be the resource your members need and become a critical partner in their success.
Webinar: 5 Ways Your Website Lets Your Members Down
Date: Wednesday, December 11, 2013
Time: 2:00 pm - 3:00 pm EST