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What does accountability mean for chambers of commerce?

Posted by Curt Moss

Jan 5, 2010 1:01:00 PM

I read a story today about how the Mesquite NV Chamber of Commerce has worked through a rather tumultuous year.  

In addition to the economy forcing the Chamber’s members to rethink their investment of membership dues, the Chamber lost a grant of $25,000 from the Las Vegas Convention & Visitors Authority (LVCVA) – money that had already been budgeted.  (Note: The Chamber did nothing wrong; the LVCVA stopped grant monies to all chambers of commerce.)  

Read the full article here. 

As with many chambers of commerce this past year, these events sparked some major changes.  The one word mentioned repeatedly in the article is accountability.   Accountability of the exec to the board, accountability of board members to each other and members and accountability of the chamber as a whole to its membership and the community.

There are many ways you could define accountability.

  • Doing what you say you’ll do, when you say you’ll do it.
  • Delivering on the value (and more) you promised the member
  • Responsible use of membership, tax and/or grant dollars
  • Accepting repercussions when promises are not kept or goals are not reached

How can you ensure you’re delivering on all your promises?   Certainly, a passion for your local community and a dedication to your members is paramount.  But, you simply can’t manage the relationships, expectations and benefits of all your members without a customer relationship management system.   Robust membership management software gives you operational, analytical and collaborative tools you need to deliver more value and be accountable to your members.

How does your chamber define accountability?  

And, how do you use technology to help you be accountable to your board, your members and your community?

Topics: Membership Marketing & Technology

    

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