Association Database

12 Spring Cleaning Tips for Your Association

Spring has (finally) sprung! Last weekend, I opened all the windows in my house and gave it a good scrubbing and de-cluttering. There’s something about a good clean up that can feel so inspiring. And many of the same principles can be applied to your organizational well-being.

Here are 12 tips for spring cleaning for your association:

1. Get Organized: Re-locate all of your data to one source.

Association management software (AMS) is critical to working efficiently and providing greater benefits...

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Learn Winning Strategies at the W.A.C.E. Conference in L.A.

Learn winning strategies at the W.A.C.E. ConferenceThe Western Association of Chamber Executives (W.A.C.E) will host their annual conference on February 5-7 in Los Angeles, California.   More than 400 executives, managers and staff from chambers of commerce from the western U.S. and Canada are expected to attend to network and learn how to improve their organizations. 

WebLink is proud to be a sponsor, exhibitor and partner of W.A.C.E. and we hope to see you at the conference. This year's theme is "Winning Strategies."

Certainly a big part of your...

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Webinar for Associations: 3 Key Strategies to Grow Your Membership in 2014

Grow Your Association in 2014 with these 3 Key StrategiesThe ball has dropped on the new year and associations across the country have a brand new set of goals for serving their members and growing their organizations in 2014.

Some associations will have goals for generating new member sales. Some will seek to improve member retention rates.  Others will want to increase non-dues revenue from sources such as events, sponsorships and advertising.  And, of course, some associations have goals for all three areas.

Regardless of your goals, demonstrating...

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5 Reports No Association Should Live Without

It sounds like one of those bad dreams. You have a road map to make your association successful right there in your hands. But, you never look at it or you don't realize how important it can be.

Fortunately, this is one nightmare you can put an end to. Your association management software is the lifeblood of your organization. Remember, it contains all key contact information, annual billing, past transactions, related individuals and companies, events management, committees, certifications and...

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Don't settle for relevance. Create VALUE for your association members.

Is relevance at the top of your list of goals for your association? Many association professionals are sure becoming more relevant is the key to your association staying in business for years to come.

Forget about it. Relevance is for losers.

You need to win with value.

I have no data to support this, but I’d guess that the most frequently used word with the word “Relevant” is “NOT”

No one says, “Wow, that association is really relevant for me.” They want useful. They want ROI. They want value.


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3 Ways Your Website Host and Database Provider Should Protect Your Association

As more and more associations make the change from traditional installed software to software as a service (SaaS), they are realizing the benefits of having data or websites hosted for them.  This is sometimes referred to as hosting "in the cloud," meaning that your files do not physically reside on a computer or server in your office.

Even though associations are selecting software as a service vendors for their association management software, websites and other services, they may not fully...

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Top Questions: Mistakes Associations Make When Using Their Membership Database

Last week, WebLink hosted a webinar for business associations and chambers of commerce titled, "5 Mistakes That Haunt Associations When Using Their Membership Database."

The webinar detailed common mistakes that associations make with their membership database, demonstrated solutions to the problems and showed ways to use your association management software (AMS) to provide better service to your members.

During registration for the webinar, we asked attendees some questions about their current...

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4 Ways To Prevent Your Members From Finding Value In Your Association

We know that one of the main reasons businesses join associations and chambers of commerce is to help them grow their business.   In fact, it's probably the only REAL reason that they join.

Think about the ways your association helps members grow their business and provides them with value.   Despite everything you know about why most members join, the truth is that each member has their own reasons for joining and a certain set of expectations for what value they'll receive from...

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Should Your Association Change Your Processes Or Your Software?

Should your association change your process or your software?On the list of inevitable things after death and taxes, change ranks right at the top. Any association or chamber of commerce seeking to maintain their relevance, grow their organization and drive success for their members are going to have to change something.

But knowing what to change can certainly be a challenge for associations seeking to become a key partner in their members' success.

Launching a significant software change for association or member management, a new website, or content...

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Webinar: 5 Mistakes That Haunt Associations When Using Their Membership Database

Your membership management database is critical to your organization's success.  In fact, it may be the single most important asset your association or chamber of commerce owns.

If your association or chamber of commerce is like most member-based organizations, you don't hold any patents, produce products, keep a significant inventory of items to sell or create propriety information.  However, the collection of data in your membership database IS a propriety asset.

Your data is unique and...

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Client Spotlight: 12 Reasons Property Management Association of West Michigan Chose WebLink

By Tao Stadler, Senior Membership Management Executive

At WebLink, there’s really nothing better than a client sharing their success story with us. As a former association professional staff member myself, I love hearing how something we’ve done---whether it’s our software or our team—has helped a client improve their association.

With more than 600 associations and chambers of commerce using our membership management system and integrated websites, we get this type of input quite frequently but...

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What is Your Association's Technology Strategy?

When an association experiences operational inefficiencies or struggles with gaining useful member intelligence to manage their business, the association management software often gets blamed. On the reverse side, association management software can be looked at as a hero when done right.

While finding the right fit is critical, having a strategy is even more important.  Your association's overall plan should consist of goals, plans, tactics, measurements and analyses that drive your use of the...

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Best Practices for Measuring Member Engagement

Measuring member engagement has become a hot topic among associations and chambers of commerce looking to better understand their members and drive more revenue through sponsorships, advertising, new member sales and member retention.

Recently, Associations Now published two articles on the challenges that associations are facing in measuring member engagement.  You can read the articles here and here.  A recent survey by Tate & Tryon, Membership Metrics: A Review of Current and Best Practices,...

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How Your Association Management Software Can Help You Target Millennials

Millenials (also known as Generation Y)  are individuals born between 1979 and 2001. And according to Forbes, Millenials will make up 36% of the workforce by 2014 and 46% by 2020. With that in mind, Millennials are extremely important to your organization as it exists today, and are key to your future success.

How can your association management software help you target millennials?

Customize your communications. Your association management software should allow you to segment data and...

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30 Ways to Save Money on Your Next Association Event

Events can be a great member benefit but without the proper planning can become a huge expense. Here are 30 great ways to save money.

  1. Know your budget. Before you start any of the planning, know your budget so you can keep priorities in order.
  2. Plan your event early. When vendors still have a lot of availability, they are much more willing to work with you on price and may be able to include a few "extras" at little or no cost.
  3. Be flexible on dates. Rates can vary greatly by the time of year, day of...
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Seven Surefire Ways to Get Your Members Coming Back for More

If you’re like the staff at most associations and chambers of commerce, you take great pride in delivering benefits and services to your members.  You come into work each day looking for more ways to increase membership and retain the ones you have.

After months or years of your hard work, it's a great feeling to see your membership numbers rising. Now, what can you do to make sure this even greater number of members stays happy and renews their membership?

Here are seven points to remember when...

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Have You Hugged Your Membership Database Today?

I've been working for and with chambers of commerce, associations and membership organizations for nearly 20 years. I've never seen anyone hug their computer, let alone hug their member database. Oh sure, there have been some who've said they LOVE their database (WebLink clients, of course!), but mostly it's viewed as a necessary evil.  Let's change that!

First, why do you have a database? Or member management software? Or a customer relationship management system?

What do you do with it?  Do...

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Learn from the businesses that DON'T join your chamber of commerce

If your chamber of commerce is like most, you go through a certain process to sell memberships to local businesses.  At some point in this process, the business will decide to join or not to join.  

If the business joins, you can be well on your way to recording information on why they joined so you can deliver benefits to them and gain valuable member intelligence.

But what if they don’t join?  What can you learn from these businesses?  Plenty!

Let’s start with this, “Why not?”  Ask them why they...

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The Future of Association Management Software

By DJ Muller, President & Founder, WebLink International

Association management software (AMS) is the term used for software that helps trade and professional associations run their operations.  For the purposes of this article I am going to assume you know how associations operate.

The primary benefit of software dating back decades is to save time.   Being “more efficient” was - and still is - the primary benefit software provides for many associations.

Being more efficient for associations means...

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5 Ways to Increase Member Engagement for Better Retention

By Rory Beall, Membership Management Executive

At the forefront of any organization’s retention strategy should be increasing member engagement. Passive members are much less likely to renew their membership so understanding how to move inactive members to more involved members can have a tremendous impact.

Here are 5 ways to increase member engagement:

  1. Segment Your Messaging

We’re all aware that members will join and renew their memberships for varied reasons. Therefore, tailoring messages...

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