Association Management Software

8 Bad Reasons to Justify An Association Rebrand

Whether it’s a new haircut, outfit or pair of shoes, feeling like you've spruced up your look can feel good. And it can feel tempting to think we might feel the same way by updating the look of our organization through rebranding.

As a marketer for about a decade, I've heard a lot of scary reasoning behind both clients’ and peers’ decisions to rebrand - everything from “it’s just time” or “I’m bored with the current brand,” to “a competitor recently rebranded.” However, it is important to realize...

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Simple Habits Reveal Big Insights for Busy Association Executives Who Want to Win

In his epic and inspirational note, What It Takes to Be Number One, Green Bay Packers coach Vince Lombardi states, Winning is not a sometime thing; it’s an all the time thing. You don’t win once in a while; you don’t do things right once in a while; you do them right all of the time. Winning is a habit. Unfortunately so is losing.”

It’s easy to wake up each day and wonder whether you’re making an impact. You might be asking yourself questions like: Why aren’t we retaining more members? Why aren’t...

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12 Spring Cleaning Tips for Your Association

Spring has (finally) sprung! Last weekend, I opened all the windows in my house and gave it a good scrubbing and de-cluttering. There’s something about a good clean up that can feel so inspiring. And many of the same principles can be applied to your organizational well-being.

Here are 12 tips for spring cleaning for your association:

1. Get Organized: Re-locate all of your data to one source.

Association management software (AMS) is critical to working efficiently and providing greater benefits...

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Why We Resist Asking For Help, and Why It's Time to Make a Change

I am frequently amazed at how often we as professionals feel the inherent need to try to solve problems on our own. In pursuit of successful careers, many of us have grown up and developed a sense of self sufficiency, a “can do” attitude that has typically been rewarded with even more success.  Our parents and teachers would be proud of us, we think, as they always preached that hard work, dedication and ethical decision making will ultimately lead to success. Thus, as a result, we have...

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Create and Curate: 6 Tips to Help You and Your Team Generate Creative Blog Content

It is undeniable – blogging can have a significant impact on acquiring new member sales. In fact, according to HubSpot, blog frequency has an immense impact on customer acquisition. The well-known inbound marketing company reports that “92% of companies who blogged multiple times a day acquired a customer through their blog,” (HubSpot State of Inbound Marketing, 2012). This fact, coupled with an increase in the number of people that are reading blogs on a daily basis, strongly indicate the...

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New eBook: Overcoming the 5 Ways Your Website Lets Your Members Down

Your website is the face of your organization. It is accessible to visitors 24 hours a day, 7 days a week, any time and any place. It provides any one and every one, including both prospective and current members, with the most comprehensive information about your association. Yet, its maintenance and management are too often pushed to the bottom of your staff's never-ending to-do list. 

In today's tech-driven and mobile world, consistently contributing to your association website development,...

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5 Simple Steps That Will Help Your Association Drive Knowledgeable, Strategic Decisions

Each and every day you and your team are confronted by questions. You have to make countless decisions revolving around everything from marketing initiatives to budgeting to operations, and each of these directly impacts the future of your association.  As a result, it is imperative that you are implementing the necessary steps and processes needed to make sound decisions in the best interest of your organization, its staff and its members.

With this in mind, a simple question begs to be...

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How to Start a National Day for Your Association

Promotional Graphic for American Diabetes Association Alert DayToday is the American Diabetes Association Alert Day which is held annually on the fourth Tuesday of every March.  They mark the day as a one-day “wake-up call” to inform the United States public about the gravity of diabetes.  By offering free online tools, the ADA encourages everyone to take the diabetes risk test and learn about your family’s history of the disease.  The Alert Day is a one day event, but it kicks off a month long fundraiser and awareness campaign.

The ADA has done a wonderful...

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What Can Jack Nicholson Teach Us About Member Experience?

One of my all-time favorite movie clips is the bit from Five Easy Pieces when Jack Nicholson is in the diner ordering a plain omelet with toast. The reason why? Because in just two short minutes, it gives great insights into how the world has changed in terms of the critical interactions between organizations and their customers.While I happen to believe that these insights are universal, they are particularly applicable to associations and their never-ending quest in answering how to best serve...

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What Does the End of Support for Windows XP Mean for Your Association?

Let the countdown begin, it's time to say goodbye to Microsoft XP. 

Microsoft Windows XP was originally released on August 24, 2001. It was a major breakthrough after the issues many users experienced with the previous versions of Windows. Its initial release brought many changes that made drastic improvements in comparison to the previous operating system (OS) versions. A new user interface (UI) focus and improved networking were just two of the highlights of what could be viewed as the most...

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To Serve is to Lead

Association Management Executives are often tasked with doing more with fewer resources than ever.  Recently we acquired a new customer and she noted the following about WebLink Connect™, the most configurable and customizable Association Management Software available today.

“…we will gain SO much more in functionality, which will ultimately lead to increased staff productivity, an easier to navigate member interface (happier existing members, easier to recruit new members), and a system...

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Upcoming Webinar: 4 Simple Steps to Help Your Association Tackle Twitter

Communication is key to the success of any organization, and consistent communication is an integral part of building and maintaining strong relationships with your members. However, in today's tech-driven environment, effectively grabbing the attention of your audience is no easy task.

Between the vast array of communication outlets available, and the mass amount of information that touches every one of us on a on a daily basis, it is no surprise that we each have developed unique filters which...

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In One Ear and Out the Other: The Importance of Preventing Information Overload for Your Members

Every night before I let myself fall asleep, I (admittedly) scroll through my Twitter feed to catch up on the most recent day’s events.  Twitter is my preferred means of catching up on the latest happenings as it provides me with the capability to quickly scroll through a sea of headlines and instantly acquire more information about the content that I am interested in.  In other words, it lets me efficiently filter through the information that I find important, and effortlessly disregard...

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eBook: 6 Steps to Creating a Social Media Strategy

In today’s fast paced and tech-driven environment it is undeniable that most of us frequently suffer from information overload.  From balancing the countless demands associated with work, to those that accompany their personal lives, the attention spans of your members are often short-lived.  With this in mind, your association needs to make sure to connect, inform and engage its audience quickly and efficiently. One of the best ways to do this is through the use of social media. 

Social sites...

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3 Questions Every Association Executive Should Ask When Evaluating Good vs. Great

As I think about the challenges leaders face, a recurring theme centers around the persistent need to balance limited resources – specifically people, money and time.

We all face the challenge of balancing our resources, as nearly every decision we make consumes a portion of one or more of these precious assets. With this in mind, we move to ask the question “How do we ensure we are making the best use of our limited resources?”

In a creative, technology-based (or service-based) business,...

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3 Ways To Better Understand Existing Member Experience

Every touch point and interaction your members have with your association creates impressions that influence their overall experience. While this may be common knowledge to your team, the question that they might not know the answer to is whether those impressions help to create a good, bad or indifferent experience for your members.

Here are three ways you and your association staff can use to better understand your existing member experience:

1. Create an advisory council. It is almost certain...

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Preventing Social Media Suicide: The Top 5 Social Media No-No’s and Key Tips to Protecting Your Brand

The immense power that resides in the virtual hands of social media is undeniable. From world-breaking news to marketing campaigns to pop-culture scandals and personal opinions, the rate at which information can be shared in today’s high tech world is astounding. 

Although the rapid ability to share has positively improved the ability of individuals, corporations and non-profits to make and maintain personal connections, expand their reach and ultimately influence the masses; this significant...

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An Important Lesson in Marketing from a Malfunctioning Sump Pump

Word-of-mouth, as it rolls of the tongue it feels cliché. I mean, that’s old school brother. Who really grows membership through word-of-mouth?  Yet, we have more opportunity to share our words with our family, friends, acquaintances and even strangers than ever before. 

Words are powerful even when cascaded in 140 characters through twitter, just ask double rainbow guy. How did he become so popular? According to CNN two words: Jimmy Kimmel.  On July 4, 2010 Kimmel tweeted the video to his...

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Webinar Recap: 4 Challenges Associations Face When Engaging Young Professionals

4 challenges associatoins face in engaging young professionalsLast week, WebLink hosted a webinar for business associations and chambers of commerce titled, "4 Challenges Associations Face When Engaging Young Professionals."  

Associations are dealing with serving four distinct (and soon to be five) generations in the workplace today.  Each generation has specific cultural and workplace experiences that shape how they value business meetings, interactions, personal networks and different forms of communications.

The webinar offered a look back at the events...

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Help Your Association Make Money With Data-Driven Decisions

Use Data-Driven Decisions to Make Money for Your AssociationI was recently at a national association headquarters listening to the membership VP (we’ll call her Jessica) explain her strategy for member retention and recruitment. I was there to help her team analyze their membership as they were converting to our association management platform, WebLink Connect.

Jessica told me, “Our strategy is to keep it simple – we focus on two core values – first we focus on advocacy and being the legislative voice for our members and second we provide...

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